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Email Marketing / 19 posts found

Improve Your Email Marketing with These Tips from the Pros

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Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank. You already know the basics of email marketing, but you may not know how to get the most for your email marketing investment. Here are tips from email marketing pros to help you. Maintain Your List Email list hygiene is a must if you want to avoid wasting money. Some people aren’t going to open your emails. Others may […]

Your 90 Day Post Covid Marketing Roadmap

by Editor
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The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of businesses, that meant taking a new approach to marketing.   Now, more than eight months into the pandemic, the road ahead is clearer than it was then. With multiple new vaccines announced and an end in sight, we still have a rough road ahead in many ways.   So… the big questions are:   What will businesses be doing to get back on track?  What will the new normal look like?  […]

7 Content Marketing Tactics Every Small Business Should Steal

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Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of great tactics you can use to create the kind of content that your followers want. If you handle it properly, the content you post on your website and social media can turn casual visitors into leads and leads into customers. Here are 7 content marketing […]

How to Increase Customer Retention with Email

by Editor
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New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost effective way to grow a business, which is why it never ceases to amaze me that more local businesses ignore customer retention as a growth strategy. If you’re wondering the best way to increase your customer retention, look no further. Email is the answer. Onboard New Customers and Subscribers Your plan to […]

Marketing Hacks (That Make Your Life Easier)

by Editor
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Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities.  Since there are only so many hours in a day, it’s essential to have a few tricks up your sleeve: things that can help you fine-tune your marketing and get the most bang for your buck. Here are some marketing hacks to help you focus your attention and reap the rewards.  Pay Attention to Your Data  When was the last time you looked at your data on Google Analytics? If it’s […]