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Email Marketing / 23 posts found

How COVID-19 Changed Small Business Marketing

by Editor
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By now, I think it’s safe to say that we’re all sick of talking about the Pandemic. Most of us would gladly go back to a simpler time where there were no masks requirements, where businesses and restaurants were open for business as usual.    But we still are living in crazy times and the coronavirus (COVID-19) global pandemic has resulted in changes to advertising, marketing, and promotional campaigns for small businesses here in the US and around the globe.   From brick-and-mortar, mom-and-pops to international brands, companies have needed to re-evaluate their approach to marketing to adapt to the ‘new normal’.   Not […]

9 Ways to Grow Your Email List

by Editor
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There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content.  Sounds easy, right?  A lot of businesses have email lists that have stagnated because they’re not doing anything to attract new subscribers. They’re not sure where to start and as a result, the people who visit their website aren’t taking the extra step to opt-in for emails.  What can you do about it? The answer is right in front of you. All you need is to make it easy for people to sign up and then […]

Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business listing – and that counts as digital marketing. It’s also the bare minimum you can do. So, with that in mind, let’s talk about why every small business – including yours – needs digital marketing, and which marketing strategies we recommend. What is Digital Marketing?  […]

Here’s How to Send Bulk Email

by Editor
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Is your email open rate low? If the answer’s yes, then it may be because your bulk emails are being marked as spam. Nobody likes spam. Once your emails are flagged, they’re far more likely to miss your subscribers’ inboxes and land in the junk folders. There’s no denying that’s a bummer. The good news? There’s a process you can use to increase the likelihood that your emails will reach their intended recipients. It might seem involved but once you’ve done it, you should see an increase in your open rates – and it will be easy to maintain your […]

Improve Your Email Marketing with These Tips from the Pros

by Editor
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Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank. You already know the basics of email marketing, but you may not know how to get the most for your email marketing investment. Here are tips from email marketing pros to help you. Maintain Your List Email list hygiene is a must if you want to avoid wasting money. Some people aren’t going to open your emails. Others may […]