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Inbox Influence: How Local Businesses Can Harness the Power of Email Marketing

by timg@adodo.co.uk | May 12, 2025 | Email Marketing, Online strategy

When most local business owners think about marketing, they picture social media posts, Google rankings, maybe the occasional paid ad. But the real magic-the kind that quietly builds loyalty, drives repeat business, and creates real relationships, often happens in a...

Advanced Tactics to Automate and Personalise Your Campaigns

by timg@adodo.co.uk | Feb 12, 2025 | Automation, Customer Service, Email Marketing

Using Smart Tools to Save Time, Attract Customers, and Boost Your Bottom Line Artificial intelligence (AI) might sound like something reserved for tech giants and Silicon Valley start-ups, but here’s the truth: it’s a game-changer for local businesses. If you’ve ever...

New Year, New Customers – 10 Proven Ways to Attract and Retain Loyal Clients in 2025

by timg@adodo.co.uk | Jan 5, 2025 | Email Marketing, Google, Promotions, Reviews

The start of a new year is more than just a calendar change—it’s your golden opportunity to reset, refocus, and reimagine how you attract and keep customers. Here’s the reality: in today’s crowded market, simply offering great products or services isn’t enough. To...

Is Your Email List Dead? Here’s How to Revive It Like a Pro

by timg@adodo.co.uk | Nov 26, 2024 | Conversational Marketing, Email Marketing, Lead Generation

After 20 years in email marketing, I’ve seen it all—lists that fizzle out, email campaigns that flop, and businesses that think their email list is beyond saving. But what happens when your list goes quiet—and your emails seem to disappear into a void, never to be...

Why Having a Website for Your Local Business Isn’t Enough

by timg@adodo.co.uk | Sep 12, 2024 | Digital Marketing, Email Marketing, Reviews

It’s no secret that nowadays having a website for your local business is essential—but if you think that simply having a website is enough, you’re missing the bigger picture. Your website might be the face of your business online, but it’s just one piece of the...

7 Sneaky Email Marketing Tactics That Drive Sales

by timg@adodo.co.uk | May 12, 2024 | Email Marketing

Email marketing remains a powerful tool in the arsenal of any small business, providing a direct line to customers’ inboxes and a unique opportunity to build meaningful connections. More than just a means for transmitting information, the right email marketing...
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