PAID TRAFFICThe art of attracting visitors to your website using advertising promotions. Many platforms offer paid traffic services.
It's usually on a cost per click or cost per thousand basis. You do need all your ducks in a row. The objective, the offer, the media assets, the landing page, the conversion and follow-up processes. And they all must be tested, tested, and tested again.
Paid traffic can be extremely rewarding but like all things marketing, you have to know all your numbers and who you are targeting - your perfect customer.