Content Marketing / 3 posts found
How to Bring Your Social Media Presence Back from the Dead
How long has it been since you did anything with your company’s Facebook page (or Twitter or Instagram)? If it’s been a long time, then you might feel stuck. How can you resurrect your social media presence? Is it possible? Should you bother? The short answer is yes, it’s possible. You’ll need to be methodical and persistent. Here’s what you’ll need to do. Update Your Page The first step is to update your page. Look at your profile and make sure that it includes: The full name of your business Your address Your telephone number The URL of your website […]
8 Smart Ways to Power Your Business with Automation
Before automation was possible, people had to do everything by hand. It took a long time – and once we realized that we could automate repetitive tasks, we never looked back. So, the question I have for you about automating your business is a simple one: What are you waiting for? The numbers don’t lie. Here’s what we know about automation: 60% of all occupations could save 30% of their time with automation It’s estimated that the average CEO spends 20% of their time on tasks that could be automated Businesses lose an estimated 20% to 30% of their profits […]
How to Create Killer Local Content for Your Business
In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were. Then web marketing came along and changed everything. At first, the recommendation was to focus on general keywords. But over the years, Google and other search engines have changed their algorithms. Now, they prioritize local search over everything else. What does that mean? In short, it means that creating compelling local content isn’t optional. It’s as necessary as oxygen. […]