Content Marketing / 15 posts found
Try These 7 Growth Hacks to Help Your Small Business Soar
Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights? Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to fast-track your growth and increase your sales and profits. By definition, a hack is meant to be simple – something you can do right away. Sometimes hacks are clever and weird things but sometimes, they’re well-documented things that small business owners overlook. Let’s focus on the later because I’m willing […]
Get More (and Better) Traffic with Your Local Business Blog
You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic. What’s next? The sad truth is that most local businesses aren’t blogging about the right things in the right way. As a result, they’re losing business that’s going to their competitors. If your blog is getting minimal traffic, you might be tempted not to post often or even to write it off entirely. That’s a mistake. Instead, keep reading to learn about the types of content that will help attract more qualified visitors to […]
Why Your Social Media Game Is Falling Short
By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of small business social media pages are missing the mark. They’re not getting the engagement – or the leads – they want and they’re not sure why. Fortunately, the answer is pretty simple, you’re making mistakes and they’re probably the same ones that other small businesses are making. What should […]
Increase Your Website Conversions with These Helpful Tools
In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses. I’d argue that the focus on traffic isn’t helpful unless it’s paired with a focus on conversion. After all, you might be able to attract thousands of visitors a month – but if none of those people are buying from you, what’s the point? You’re paying for traffic without getting any real return on your investment. With that in mind, here are some of the […]
How to Offer More Value to Your Customers During a Pandemic
The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services. It’s a lot for anybody to deal with at a time that’s already stressful. The solution for most business owners is to find ways to offer more value to customers to keep them on board and ensure they’ll stick with your company in the long run. That sounds great, but what’s the best way to do it? As you might suspect, the answer’s both easy and […]