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Content Marketing / 33 posts found

5 Businesses Using AI to Get Ahead of the Curve

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Artificial intelligence has come leaps and bounds from a far-away pipe dream to a staple in millions of small-to-medium businesses across the globe, with large-scale international companies not going a day without it. As small business owners, AI may still seem like that distant possibility – but now, more than ever – it’s affordable, accessible, and necessary for small businesses to inject into their operations.  In today’s market, you don’t need sufficient knowledge of artificial intelligence to realize the savings and growth potential of using AI for your business. And the worst mistake? Believing that AI is no more than just a few chatbots […]

Getting Google to Fall Back in Love with Your Website

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According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google.   One day, your website is at the top of Google’s first page, and with the next update, you’re on the fifth page simply because Google has tweaked its algorithm. So, what can you do to get Google to fall back in love with your website?   You can either wait for it to happen over time -which can take months – if at all.  Or proactively make website updates to ensure your […]

7 Things Local Businesses Should STOP Doing on Instagram

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Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy. The problem? Those articles rarely tell you what not to do. That’s where we come in. Keep reading for a list of seven mistakes you should avoid as you craft your Instagram strategy. Posting Without a Strategy Speaking of crafting your Instagram strategy, mistake number one is approaching the platform with no strategy whatsoever. While you might assume you should just start posting and figure it out as you go, you’ll likely end up with a feed that looks scattered and […]

7 Types of Content for Small Businesses

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A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision.   Google came up with a 7/11/4 formula for business success. The crux of the research shows that modern-day customers need to consume 7 hours of content over 11 touchpoints and 4 locations before they decide whether to purchase.    Before going into a state of panic about how you can create 7 hours of content, it’s nowhere near as daunting as it sounds. It doesn’t mean throwing […]

5 Ways to Repurpose Content and Grow Your Customer Base

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The greatest thing about the content that businesses create is that it can be consumed in so many ways.  The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an original piece you’ve created and change its delivery for an entirely different method of consumption.  Essentially, you’re recycling the content that you’ve already made and putting it back out there in less time than before.  This helps your business get more value out of your investment while also enabling its distribution to various channels where it can reach a new, […]