In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were. Then web marketing came along and changed everything. At first, the recommendation was to focus on general keywords. But over the years, Google and other search engines have changed their algorithms. Now, they prioritize local search over everything else. What does that mean? In short, it means that creating compelling local content isn’t optional. It’s as necessary as oxygen. […]