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How COVID-19 Changed Small Business Marketing

by Editor
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By now, I think it‚Äôs safe to say that we‚Äôre all sick of talking about the Pandemic. Most of us would gladly go back to a simpler time where there were no masks requirements,¬†where¬†businesses and restaurants were open for business as usual.¬†¬†¬† But we still are living in crazy times and the coronavirus (COVID-19) global pandemic has resulted in changes to advertising, marketing, and promotional campaigns for small businesses here in the US and around the globe.¬†¬† From brick-and-mortar, mom-and-pops to international brands, companies have needed to re-evaluate their approach to marketing to adapt to the ‚Äėnew normal’. ¬† Not […]

7 Things Local Businesses Should STOP Doing on Instagram

by Editor
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Instagram is a popular platform for all kinds of¬†businesses, and you‚Äôve probably come across dozens of articles about how to create an effective Instagram strategy. The problem? Those articles rarely tell you what¬†not¬†to do. That‚Äôs where we come in. Keep reading for a list of seven mistakes you should avoid as you craft your Instagram strategy. Posting¬†Without a Strategy Speaking of crafting your Instagram strategy, mistake number one is approaching the platform with no strategy whatsoever. While you might assume you should just start posting and figure it out as you go, you‚Äôll¬†likely¬†end up with a feed that looks¬†scattered and […]

How the latest ioS 14.5 update affects your Facebook Ad Campaigns

by Editor
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Surveys show that¬†83% of people¬†have concerns about how businesses monitor and collect data from mobile devices.¬†People value their privacy and believe in their right to control how¬†companies use personal data.¬†¬† The Apple iOS 14.5 update introduces Apples new controls on the ways that apps can track people.¬†App users now have to opt-in and allow any application they download to track their activity via a similar opt-in mechanism to other marketing campaigns.¬†At face value, this is a long-anticipated improvement for the consumer as it provides the control over data they have been demanding.¬†¬† However, for marketers, advertisers, and small businesses, the […]

7 Types of Content for Small Businesses

by Editor
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A¬†study¬†from Google known as ‚ÄúZero Moment of Truth‚ÄĚ (ZMOT) emphasized how critical it is to have many¬†contact points¬†with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision.¬†¬† Google came up with a 7/11/4 formula for business success. The crux of the research shows that¬†modern-day¬†customers need to consume 7 hours of content over 11 touchpoints and 4 locations before they¬†decide whether to purchase.¬†¬†¬† Before going into a state of panic about¬†how you can create 7 hours of content, it‚Äôs nowhere near as daunting as it sounds. It doesn‚Äôt mean throwing […]

5 Ways to Repurpose Content and Grow Your Customer Base

by Editor
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The greatest thing about the content that businesses create is that it can be consumed in so many ways.¬† The written (or typed) word, video, audio, and other creative outlets like AR and VR technology make it possible to take an original piece you‚Äôve created and change its delivery for an entirely different method of consumption.¬† Essentially, you‚Äôre recycling the content that you‚Äôve already made and putting it back out there in less time than before.¬† This helps your business get more value out of¬†your investment while also enabling its distribution to various channels where it can reach a new, […]