Social Media / 41 posts found
Does Social Proof Beat Everything Else in Marketing?
Have you ever looked at yourself in the mirror and said, “I don’t like what I see”? What you do next generally depends on you’re feeling. “Ah well c’est la vie, must be getting old” or “OK what am I going to do about it?” Funnily enough when you do something about it you begin to feel better about yourself and so do others. You start to get compliments and the world suddenly seems a brighter place. As a business how often do we look at ourselves in the mirror. The one thing for sure is that we are being […]
How Social Proof Can Give You An Edge Over Your Competitors
Do you offer a worthwhile product or service? You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth. There are all kinds of ways to prove that a product is good. Remember the old Coke vs. Pepsi taste tests? That’s one example of proof. But, in these days of social media marketing, by far the most popular and impactful kind of proof is social proof. What is social proof? Why does it matter? And – most importantly – how […]
5 Tips to Get the Most from Your Local Business Blog
Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not. If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, let’s dig into some statistics, and then we’ll look at 5 tips you can use to put your blog to work for you. Blogging by the Numbers A massive study of blogging, which reviewed 912 million blog posts, revealed some helpful information that can help you […]
Why Facebook Messenger Ads are AWESOME for Small Business
Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads. It’s a numbers game, after all, and as of the third quarter of 2018, they had approximately 2.27 billion active monthly users. It’s no wonder you’re having a difficult time connecting with your audience. You’re competing with millions of other advertisers! It’s a crowded space. That said, Facebook ads can still be useful – with a twist. Instead […]