Social Media / 57 posts found
Facebook Ad Objectives… Explained
Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of local business owners don’t know which objectives to choose for their ads. Choosing the wrong objective may lead to a low return on your investment and the feeling that you’ve wasted money. With that in mind, here’s my rundown of Facebook ad objectives to help you understand which objective makes the most sense for your business. What […]
Why Your Social Media Game Is Falling Short
By now, most small business owners know they need to be active on social media. Regardless of your industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of small business social media pages are missing the mark. They’re not getting the engagement – or the leads – they want and they’re not sure why. Fortunately, the answer is pretty simple, you’re making mistakes and they’re probably the same ones that other small businesses are making. What should […]
What Are the Most Important SEO Metrics to Track?
SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus? Which metrics can help you the most? That’s where I come in. It’s a lot to ask any small business owner to learn everything there is to know about SEO. It’s a complex topic. But here are the SEO metrics that you really should be […]
Keeping Your Business Relevant During a Pandemic
There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to most of the world’s population sheltering in their homes. For business owners, the element of uncertainty looms large. Governments are advising non-essential businesses to close to protect employees and the public. If your business is going to survive, it will be because you find a way to keep your products […]
Ways to Promote Your Business During the COVID-19 Crisis
It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other hand, nobody wants to appear callous or opportunistic. That said, there are still ways to promote your business during this unsettling and scary time. The key is to do four things at once: Meet your audience where they are. Provide clear value in a time of need. Be sensitive to the […]