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Social Media / 12 posts found

How to Get More Customer Referrals

You want more business. That’s a no-brainer! But if you’re thinking that the best way to get it is through paid advertising, think again. The truth is that even in this electronic age, word of mouth advertising is worth its weight in gold. That’s why online reviews are important. 97% of all consumers read online reviews prior to patronizing a business – and most often, they’re reviews from strangers. Referrals from friends and colleagues carry even more weight. In fact, they convert 30% more often than leads that come from other sources. That’s why you need to set up a […]

Make Every Click Count: Tips for Creating Killer PPC Ads

by Editor
When you create pay-per-click ads, you pay for every click you get. So, it stands to reason that you want to make every click count. But how can you do that? The key is to hone your ad creation skills so that your ads: Appeal directly to your target audience Give people what they need and expect to see Persuade them to click through and visit your site The good news? Even if you don’t think of yourself as a marketing pro, there are some simple tricks you can learn to take your PPC ads to the next level. Here […]

8 Secrets of Local Facebook Marketing in 2018

Have you made New Year’s resolutions for your business? If not, why not? Think about it. It’s a new year and it’s one that’s full of opportunities. Even if you killed it with your marketing in 2017, there’s always room for improvement. So, here’s one suggestion for a resolution: Master local marketing on Facebook. Facebook is huge, with 2.2 billion users and counting. The chances are good that many of your customers use it daily – but that doesn’t necessarily mean that you’re doing a great job of connecting with them. And let’s face it – social marketing has some […]

How to Approach Social Media in 2018

Where is social media marketing going in 2018? Good question. The social media landscape seems to change constantly. Facebook is constantly adding new features and tweaking their algorithms, and even people who use social media to market every day sometimes find themselves wondering how to keep up. The key is not so much trying to stay on top of Facebook’s changes as it is getting a handle on what your marketing goals are. So – what is it you want to accomplish in 2018? Let’s start there. Setting Social Media Marketing Goals One of the great things about social media […]