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Social Media / 15 posts found

Can Social Cards Help You Attract New Customers?

by Editor
It’s gratifying when someone links to one of your social profiles. It’s free advertising – and what’s better than that? You might not have a huge marketing budget. One free link could translate to thousands of dollars of business. But… What is the link that displays saying about you and your business? If it’s generic-looking, it might not be saying much. The solution is to come up with a way to display a killer image, some compelling text, and call to action whenever anybody links to your website or social profiles. In other words, it’s time to create some social […]

6 Ways to Use Psychology to Hack Your Target Audience’s Brains

by Editor
What if you could control the way your audience reacts to your website and content? It sounds like something out of a Frankenstein story – or else a terrifying, dystopian tale that could keep you awake at night. Right? Well… maybe. But the truth is that it’s not as manipulative (or scary) as it sounds. The human brain is capable of creative and innovative thoughts. But – it’s also subject to a slew of weird glitches called cognitive biases. Cognitive biases are basically mental shortcuts. They’re hard-coded into our brains, so much so that even people who understand them can […]

6 Ways to Amp Up Your Local Marketing This Year

by Editor
2018 should be your best year yet. You’ve learned about local marketing and you’re implementing what you know. But is it enough? Maybe… but maybe not. The key is knowing which tactics to use – and which to leave behind. That’s why we’ve put together this collection of six things you should be doing in 2018 to make the most of your local marketing. #1: Local Search Marketing Local search marketing has a lot in common with local SEO – but it represents an integrated approach to making sure that your company shows up in local searches. To amp up […]

How to Get More Customer Referrals

You want more business. That’s a no-brainer! But if you’re thinking that the best way to get it is through paid advertising, think again. The truth is that even in this electronic age, word of mouth advertising is worth its weight in gold. That’s why online reviews are important. 97% of all consumers read online reviews prior to patronizing a business – and most often, they’re reviews from strangers. Referrals from friends and colleagues carry even more weight. In fact, they convert 30% more often than leads that come from other sources. That’s why you need to set up a […]