Social Media / 63 posts found
Let’s Talk About How to Promote Your Business with TikTok
Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip-synching or dancing, more local businesses who target young audiences are turning to TikTok as a way of connecting with potential customers. You might be thinking, great – how do I do that? I know nothing about TikTok! Not to worry. We’re here to help, and by the time you’re finished reading this article, you’ll have the basics down […]
10 Marketing Tools We Are Grateful to Have in 2021
It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old normal as vaccines are distributed and society recovers and reopens. There’s no shortage of marketing tools that can help you navigate whatever lies ahead. Here are 10 that we’re grateful to have. #1: Clickflow If you’ve ever spent time and money designing a landing page, […]
How to Get More Conversions with Facebook Ads
I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a must for local businesses. The good news is that it’s easy to use Facebook ads to drive traffic to your website and increase conversions. The key is choosing the right objective and then designing an ad that will help you to accomplish it. Here’s what […]
How to Elevate Your Social Media in 2021
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you’re in a building on the side of the road. It’s tough going.  The only way to succeed is to make sure that your social media posts stand out in a crowded playing field. You need to create content that’s compelling and irresistible if you want to grab attention from your competitors […]
Getting Back to Basics: Facebook Marketing 101
You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for small business owners to dive into Facebook marketing without really knowing what they’re doing at first. I mean come on, at some point you just have to dive in, right? You may even have some decent results but I’m willing to bet they’re not as good as they could be. So… let’s get back […]