Social Media / 33 posts found
New Marketing Opportunities on Instagram (that Small Business Owners Will Love)
New Marketing Opportunities on Instagram (that Small Business Owners Will Love) What’s Instagram to you? If your response is something like “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities for your business. The truth is that more small businesses using Instagram for marketing than ever before. And the best part? It’s easier to get started than you’d think. All you need is a mobile phone and a strategy – and we can help with the strategy part. You may not know that Instagram has some very cool features that […]
10 Marketing Tools You Aren’t Using – But Should Be!
10 Marketing Tools You Aren’t Using – But Should Be! A marketer is only as good as the tools they use. That’s easy to say, but it glosses over one of the real challenges that small business owners must face. With so many marketing tools to choose from, how do you know which ones are worthwhile? It’s a good question – and I’m here to help with the answer. Here are 10 marketing tools that you aren’t using yet, but should be. #1: Meltwater Meltwater is a tool that lets you accomplish several marketing goals at once. With it, you […]
Is Wi-Fi Marketing Right for Your Business?
Is Wi-Fi Marketing Right for Your Business? You’re happy when you go into a business and they offer free wi-fi. Don’t you want your customers to feel that way too? Let’s face it. Nobody likes having to eat into their monthly data allowance to look something up on the fly. When you’re home, your phone’s connected to your wi-fi. And, when you go into a business that makes their wi-fi available to customers, you’re grateful. Guess what that means? The free wi-fi you offer your customers is also – drum roll, please – a terrific marketing opportunity. Handle it right, […]
7 Conversation Starters to Get Your Audience Talking
You can’t read anything about marketing these days without reading about engaging your customers. But what does that really mean? Engaging means capturing someone’s attention – connecting – and having a conversation. Not easy to do on the internet, particularly when there are millions of other things clamoring for attention at the same time. But, that doesn’t mean it’s impossible. It just means you need to try harder. The thing is, your customers want to talk to you. They want to know what you think, and most importantly, they want to believe that you care what they think. It’s not […]
How to Create a Killer Facebook Video Ad for Your Business
Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. That’s a bold statement, but I can back it up. People watch a huge amount of video on Facebook: Videos on Facebook get more than 8 billion views per day Facebook users watch more than 100 million hours of video on the platform each day Forbes estimates that half a billion people watch at least some video on Facebook each day […]