Email Marketing / 21 posts found
How to Increase Customer Retention with Email
New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost effective way to grow a business, which is why it never ceases to amaze me that more local businesses ignore customer retention as a growth strategy. If you’re wondering the best way to increase your customer retention, look no further. Email is the answer. Onboard New Customers and Subscribers Your plan to […]
Marketing Hacks (That Make Your Life Easier)
Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Since there are only so many hours in a day, it’s essential to have a few tricks up your sleeve: things that can help you fine-tune your marketing and get the most bang for your buck. Here are some marketing hacks to help you focus your attention and reap the rewards. Pay Attention to Your Data When was the last time you looked at your data on Google Analytics? If it’s […]
How to Offer More Value to Your Customers During a Pandemic
The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services. It’s a lot for anybody to deal with at a time that’s already stressful. The solution for most business owners is to find ways to offer more value to customers to keep them on board and ensure they’ll stick with your company in the long run. That sounds great, but what’s the best way to do it? As you might suspect, the answer’s both easy and […]
Ways to Promote Your Business During the COVID-19 Crisis
It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other hand, nobody wants to appear callous or opportunistic. That said, there are still ways to promote your business during this unsettling and scary time. The key is to do four things at once: Meet your audience where they are. Provide clear value in a time of need. Be sensitive to the […]
How to Create a Relationship-Building Autoresponder Series
Email marketing is one of those topics that keeps coming up – and for good reason. Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business. Arguably the most important time to engage with subscribers is when they’re new. By subscribing to your list, they’ve indicated a serious interest in your company and what you have to offer. It’s the ideal time to start building a relationship with them. That means you’ve got to create an autoresponder series that will grab your subscribers’ attention and give them what they need […]