by timg@adodo.co.uk | Feb 26, 2025 | Conversational Marketing, Lead Generation, Offers
Flip the Script and Let the Leads Come to You Imagine this: instead of chasing customers with ads, cold emails, and follow-up calls, they’re coming directly to you—eager, informed, and ready to work with your business. That’s the power of reverse lead generation. It’s...
by timg@adodo.co.uk | Nov 26, 2024 | Conversational Marketing, Email Marketing, Lead Generation
After 20 years in email marketing, I’ve seen it all—lists that fizzle out, email campaigns that flop, and businesses that think their email list is beyond saving. But what happens when your list goes quiet—and your emails seem to disappear into a void, never to be...
by timg@adodo.co.uk | Jul 26, 2024 | Content Marketing, Influencer Marketing, Lead Generation
As the owner of a small business nowadays, standing out is more challenging than ever. Traditional marketing strategies often fall flat, and businesses must innovate to capture new customers’ attention. If you’re ready to break away from the pack and...
by timg@adodo.co.uk | Apr 12, 2024 | Influencer Marketing, Lead Generation, Reputation, Reviews
In today’s world, where every local business is trying to shout louder than the next, there’s a secret weapon that cuts through the noise: testimonial marketing. This isn’t just about collecting nice words from customers; it’s about sharing real stories that make...
by timg@adodo.co.uk | Feb 12, 2024 | Email Marketing, Lead Generation
Email marketing has been a staple in the digital marketing toolbox for years, and for good reason. It offers a cost-effective way to reach your audience, nurture leads, and drive conversions. Within this guide, you’ll uncover ten advanced tips to sharpen your...
by timg@adodo.co.uk | Jan 19, 2024 | Digital Marketing, Lead Generation
In today’s bustling market, local businesses face the challenge of not just reaching their audience but truly engaging with them. This is where the magic of a well-crafted lead magnet comes into play. Lead magnets are more than just a marketing tactic; they’re a...
