Our Blog
Voice Search and Local SEO: The Shift You Can’t Afford to Ignore
“Hey Google, where’s the closest spot for amazing tacos?” “Alexa, what time does the hardware store open on 3rd Street?” Sound familiar? That’s because voice search is no longer a “nice-to-have” in your marketing toolbox—it’s a critical shift that’s changing how...
Holiday Marketing on a Budget: Creative Ideas That Don’t Break the Bank
The holidays are a critical time for small businesses, but creating an effective marketing campaign doesn’t have to drain your budget. With creativity and strategic thinking, you can attract more customers, build goodwill, and increase sales without spending a...
The Local Business Owner’s Guide to Holiday Promotions That Work
The holiday season is the biggest revenue-driving opportunity of the year for local businesses. Customers are primed to shop, celebrate, and seek out the best deals—but with so many businesses vying for attention, standing out takes more than a basic discount. To...
Is Your Email List Dead? Here’s How to Revive It Like a Pro
After 20 years in email marketing, I’ve seen it all—lists that fizzle out, email campaigns that flop, and businesses that think their email list is beyond saving. But what happens when your list goes quiet—and your emails seem to disappear into a void, never to be...
Social Media Trends
As social media continues to evolve, 2024 and beyond is packed with opportunities for local businesses to connect with customers in meaningful ways. If you’re still relying on outdated tactics, now’s the time to refresh your approach with some of the most impactful...
Holiday Season Digital Marketing Success
The holiday season is like the Super Bowl for local businesses - everyone is vying for consumer attention, and the competition is fierce. The good news? Consumers are ready to spend. But how do you ensure your business stands out in all the holiday noise? This year,...
Top 10 Podcasts Every Local Business Owner Should Be Listening To
Running a local business is tough, and staying on top of marketing, customer loyalty, and operational efficiency is essential. The easiest way to keep learning while on the go? Podcasts. We’ve selected 10 podcasts that deliver practical, no-nonsense advice...
7 Secret Strategies to Local TikTok Marketing
When you think of TikTok, you might picture viral dance crazes or lip-sync videos, but it’s far more than just a platform for fun and entertainment. For local businesses, TikTok is an untapped goldmine, offering a unique way to connect with your community, showcase...
5 Easy Ways to Use AI in Your Local Business
AI—it sounds like something reserved for big tech companies and Silicon Valley, right? But here's the truth: AI has never been more accessible for local business owners. And while you might hear about chatbots, automated emails, and “smart” analytics in the headlines,...