Our Blog
7 Under-the-Radar Digital Marketing Tools You’ve Probably Never Heard Of
Every business owner knows about Canva, Mailchimp, or Hootsuite. They’re great, but they’re also crowded - everyone uses them, and they only take you so far. What actually moves the needle is finding tools that give you an edge before everyone else catches on. The...
3 Alternative AI Platforms to Grow Your Local Business
Most local businesses hear “AI” and instantly think of ChatGPT. And while it’s powerful, stopping there is like buying a Swiss Army knife and only using the scissors. Behind the spotlight, there are other AI platforms - each designed with different strengths. The...
Social Media Isn’t Dead: It’s Just Different
The Myth of Declining Social Ask around and you’ll hear it everywhere: “social media doesn’t work anymore.” Post reach is down, algorithms feel stacked against small businesses, and owners are tired of pouring effort into content that seems invisible. But here’s the...
How to Position Your Business as THE Go-To Choice in Town
Every town has a few standout businesses. The mechanic with a waiting list that stretches weeks ahead. The café that seems to attract customers from three towns over. The dentist who never has to run promotions because new patients come in through word of mouth alone....
9 New Local Website Tweaks Driving Sales Right Now
Most local business websites look fine on the surface. But here’s the thing: the sites actually converting browsers into paying customers? They’re quietly doing a few things differently. These aren’t recycled “add more keywords” tips or the same SEO advice you’ve...
TikTok Shops + Local Business
Why You’re Leaving Money on the Table Everyone Thinks TikTok Is About Going Viral. They’re Wrong. The real opportunity is happening quietly behind the scenes, where TikTok Shops is helping small, local businesses outsell bigger, better-funded competitors - all by...
The Era of “Hey Siri” Is Over
Not long ago, optimising for voice search meant tweaking your content for “near me” phrases and short, simple questions like “best pizza near me.” But that era is fading fast. Voice search hasn’t disappeared - it’s evolving. And what’s taking its place isn’t just...
Why SEO and GEO Must Work Together
Your Website is No Longer the Star of the Show Why SEO and GEO (Generative Engine Optimisation) Must Work Together in the AI-Driven Customer Journey For years, the business playbook was simple: optimise your website for Google search, climb the rankings, attract...
The Follow-Up Fix: Stop Losing 50% of Your Leads After the First Call
Most local businesses don’t have a lead generation problem. They have a follow-up problem. Whether you’re getting inquiries from your website, Google Business Profile, Local Services Ads, Facebook, or even voicemail, what happens after that first contact request is...