Video Marketing / 20 posts found
5 Types of Video Marketing to Boost Your Business
Video marketing is still the king of the hill when it comes to driving clicks and sales. The numbers don’t lie. According to Social Media Today: 72% of consumers prefer to watch a video to learn about a product or service. 78% of consumers watch a video online at least once a week, and 55% do so once a day. Viewers retain 95% of a video’s message after watching it. 93% of business retain a new customer when they post a video on social media. Companies that use video in their marketing experience 49% faster growth than companies that don’t […]
Ways to Promote Your Business During the COVID-19 Crisis
It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other hand, nobody wants to appear callous or opportunistic. That said, there are still ways to promote your business during this unsettling and scary time. The key is to do four things at once: Meet your audience where they are. Provide clear value in a time of need. Be sensitive to the […]
Why Your Competitors are Thriving and You’re Not
What are your competitors doing that you don’t know about? That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple. Of course, you can’t expect the competition to turn over secrets to you – but you don’t need them to do that to be informed. All you need to do is observe, think, and ask a few key questions about what they’re doing. Where Are They Marketing Themselves? The first thing you need to know is where and […]
New Marketing Opportunities on Instagram (that Small Business Owners Will Love)
New Marketing Opportunities on Instagram (that Small Business Owners Will Love) What’s Instagram to you? If your response is something like “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities for your business. The truth is that more small businesses using Instagram for marketing than ever before. And the best part? It’s easier to get started than you’d think. All you need is a mobile phone and a strategy – and we can help with the strategy part. You may not know that Instagram has some very cool features that […]
How to Create a Killer Facebook Video Ad for Your Business
Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. That’s a bold statement, but I can back it up. People watch a huge amount of video on Facebook: Videos on Facebook get more than 8 billion views per day Facebook users watch more than 100 million hours of video on the platform each day Forbes estimates that half a billion people watch at least some video on Facebook each day […]