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Video Marketing / 4 posts found

7 Video Marketing Myths Debunked

FAKE NEWS: 7 Video Marketing Myths Debunked

by Editor
As of 2017, videos account for approximately 74% of all web traffic. Crazy, right? You might think that would mean that all business use video marketing – after all, why wouldn’t they be? And yet, the truth is that 31% of all businesses and marketing professionals have not yet used video marketing to promote their companies. Why? Because they fall for video marketing myths that convince them they can’t. Myths and misconceptions have a way of taking root – and it can be hard to debunk them. But debunk them we must… … because you can’t afford to wait one […]
Is Local SEO Still Relevant?

Is Local SEO Still Relevant?

Local SEO is all over the place – and then it’s not. One minute it’s the flavor of the month, and the next, it seems like everybody has forgotten about it. For that reason, you might be wondering: Is local SEO still relevant? The answer is a resounding YES – in fact, we’d argue that it’s more important than ever before. Let’s talk about why. The State of Local SEO Let’s start by reviewing some key statistics regarding local SEO. Here’s what you need to know: 50% of consumers who do a local search on their smartphone – and 34% […]
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3 Steps to Setting Up Your Reputation Marketing Strategy Today

3 Steps to Setting Up Your Reputation Marketing Strategy Today – Packed with Tips, Helpful Links, and Easy-To-Use Tools As a business owner or manager we know you are too busy already. However, in today’s knowledge based economy your online reputation is so vital to the future success and growth of your business that you must make sure that yours is managed, built and marketed effectively. Don’t put it off any longer! In the next few minutes you can: • Find out what your online reputation looks like right now • Check to ensure you’ve optimised your on-site and off-site […]

5 Reasons Why Online Video Is Key For Small Businesses

by Editor
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website. Google also owns YouTube, put the two together and you can see why online video is seeing explosive growth. Explainer videos have exploded in popularity over the past year due to their affordability and proven effectiveness in growing a business. You can have your own advertising channel on YouTube. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the many reasons your business should have an explainer video. 1. […]