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Video Marketing / 13 posts found

Is Your Website Optimization Getting the Job Done

Your Google ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic goes to sites listed on the first page of search results. How do they get on that first page? Here’s the secret: Their sites are optimized to ensure that they get there. I’m sure you already known about Search Engine Optimization, but a lot of local businesses are, quite simply, not getting the job done. They’re focusing on outdated (read: keyword-centered) SEO methods, or else they’ve designed their own websites […]

How to Tell Your Marketing Strategy Isn’t Working

When you are running a small business, your marketing can make all the difference between a successful year and one that falls short of your goals. Of course, every business does their best to develop and execute dynamic marketing plans to drive customer conversions, however they can often fall short of the mark. One of the biggest mistakes that companies make is failing to review their marketing strategy to see where exactly they are falling short. By performing regular reviews of your marketing plan, you can quickly identify when it is not working, leading to solutions that you implement right […]

7 Things People Don’t Tell You About Social Media Marketing

Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you. Wouldn’t it be great if that were true? But sadly, it’s not. In fact, social media marketing is a real challenge for local businesses – and can prove tricky even to people who spend a lot of time and energy managing their social media accounts. The reason? There are some popular misconceptions about social media marketing and some secrets that you simply won’t know about unless someone tells you. […]

6 Reasons Why You Should Outsource Your Marketing

Online marketing is easy. Everybody’s doing it, from bloggers to Etsy entrepreneurs. Why should you pay for something you can do yourself, right? You could look at it that way. It’s certainly true that technology has made marketing more accessible than ever. If you’re just starting out, you may think that spending money to hire a company doesn’t make sense. You’re wrong. In fact, failing to hire a company is one of the biggest mistakes that entrepreneurs make. It’s not necessary in every situation. But here’s the thing: “If you’re not a professional marketer, it’s a virtual certainty that you’re […]

How to Generate Local Leads with YouTube Ads

by Editor
Most small business don’t have a huge marketing budget. Sounds familiar, right? Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang for your buck. There’s no shortage of options. And one option that you may have overlooked is something that you’ve probably spent a lot of time on as a consumer. I’m talking about YouTube ads. You probably visit YouTube often – maybe you even go there more than once a day. And when you do, you’ve […]