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Turning Haters Into Fans: Creative Ways to Flip Bad Reviews Into Killer Marketing

by timg@adodo.co.uk | Jul 12, 2025 | Reputation, Reviews, Social Proof

Let’s be honest: nothing makes your stomach drop quite like opening your notifications to find a one-star review ripping your business to shreds. For most businesses, negative reviews feel like a disaster—something to bury, deny, or pray disappears into the...

The New Rules of Social Proof: What Local Customers Look For in 2025

by timg@adodo.co.uk | Jun 26, 2025 | Reputation, Reviews, Social Proof

If your last five-star review is from 2022, you’re not building trust. You’re collecting dust. What used to be as simple as slapping a testimonial on your homepage now requires a little more intention… and a whole lot more visibility. Today, people are looking beyond...

Why Customer Reviews Are Your Secret Weapon (And How to Get More of Them)

by timg@adodo.co.uk | Jan 19, 2025 | Google, Reputation, Reviews

Boost Rankings, Build Trust, and Drive Sales Customer reviews are the unsung heroes of your marketing strategy. Sure, they might seem like small snippets of feedback, but their impact is massive. Think about it: when was the last time you made a purchase without...

New Year, New Customers – 10 Proven Ways to Attract and Retain Loyal Clients in 2025

by timg@adodo.co.uk | Jan 5, 2025 | Email Marketing, Google, Promotions, Reviews

The start of a new year is more than just a calendar change—it’s your golden opportunity to reset, refocus, and reimagine how you attract and keep customers. Here’s the reality: in today’s crowded market, simply offering great products or services isn’t enough. To...

The Power of Persuasion: Applying Psychology to Local Business Marketing

by timg@adodo.co.uk | Sep 19, 2024 | Digital Marketing, Local, Reviews

In the crowded world of local business, standing out isn’t just about offering great products or services—it’s about understanding what truly drives your customers. Psychological triggers, the subtle cues that tap into deep-seated human instincts, can be the secret...

Why Having a Website for Your Local Business Isn’t Enough

by timg@adodo.co.uk | Sep 12, 2024 | Digital Marketing, Email Marketing, Reviews

It’s no secret that nowadays having a website for your local business is essential—but if you think that simply having a website is enough, you’re missing the bigger picture. Your website might be the face of your business online, but it’s just one piece of the...
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