Customer Service / 10 posts found
How to Offer More Value to Your Customers During a Pandemic
The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services. It’s a lot for anybody to deal with at a time that’s already stressful. The solution for most business owners is to find ways to offer more value to customers to keep them on board and ensure they’ll stick with your company in the long run. That sounds great, but what’s the best way to do it? As you might suspect, the answer’s both easy and […]
Your Next 30 Days In Marketing
Marketing in a time of economic crisis is no joke. But you already know that. Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look. And yet, for all that, marketing is a must if you want your business to stay afloat. For your business to survive, it’s a must to come up with a marketing plan that’s: Practical Affordable Achievable Effective If you can’t do that, then you may find yourself struggling. The good news is that we’ve done some of […]
Navigating the Reopening of Your Business During the COVID-19 Pandemic
The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns. It remains to be seen what impact reopening will have on the number of cases, but it’s an economic boon to the owners of small and medium-sized businesses. That said, how do you reopen? What can you do to keep your employees and customers safe? Is it reasonable to reopen or should you wait? These are all questions that loom large for business owners. So, let’s get into it. Here’s what you need to know to navigate the reopening […]
Loyalty & Rewards Programs for Small Businesses
There’s plenty of evidence that customer loyalty and reward programs drive sales for businesses of all sizes. 72% of all adults in the US belong to at least one loyalty program, and 87% are willing to have their consumer activity tracked if they get something in exchange. I’ve written about the importance of loyalty and reward programs before, but it’s time for an update. Technological advances have made loyalty programs more effective than ever. The Qualities of an Effective Loyalty Program There’s no question that consumers love loyalty programs, but what are the qualities that make a loyalty program desirable? […]
Customer Success Metrics
How much value are your customers getting from your products or services? If you don’t know the answer to that question, you might be putting your customer retention at risk. And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one, ignoring customer retention is – simply put – a bad idea. Of course, the key question here is understanding how your product affects your customers. One of the best ways to do that is to track customer success metrics. Here are 6 you should be […]