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Customer Service / 17 posts found

How to Encourage Repeat Buyers… Again and Again!

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The greatest superpower that small business owners have is great service. With incredible service comes repeat buyers and referred customers who also become repeat customers!   By providing a delightful customer experience, people remember positive interactions with your small business and eventually return to your business again and again.  In this article, we will reveal a number of important ways to generate repeat customers, so you can start seeing familiar faces return as soon as next week.  Use personal forms of communication (as well as traditional)  These suggestions assume you are actively collecting emails & phone numbers to re-engage your customers with future updates, promotions & news about your business.   Email…

Testimonials, Reviews & Recommendations – What’s the difference?

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Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and recommendations act as an undeniable mechanism for growth and customer engagement. Amazon does a brilliant job of rolling all three into its e-commerce platform, and reviews and recommendations have become a large part of the brand’s success.   Source: https://www.ecomengine.com/blog/use-amazon-reviews-website  This article looks at the difference between reviews, testimonials and recommendations, and why they are all critical for your business.   What is a Review?  Nearly 90% of consumers read reviews before making a purchase, with…

Elevating Your Customer Experience With AI

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AI is no longer relegated to the science fiction section.  Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience.  Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY customer service.  Customer service is your best defense if the customer experience is the new battlefield. The results of this have already begun to show. According to Gartner, over the past four years, AI in business has increased by 270 percent. We aren’t just following a fad here. Artificial intelligence will revolutionize the customer experience.  What are the benefits of AI for small…

Improve Your Email Marketing with These Tips from the Pros

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Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank. You already know the basics of email marketing, but you may not know how to get the most for your email marketing investment. Here are tips from email marketing pros to help you. Maintain Your List Email list hygiene is a must if you want to avoid wasting money. Some people aren’t going to open your emails. Others may […]

Mind-Blowing SMS Marketing Statistics

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Have you ever wanted to quickly reach out to more people without spending too much? Not just a few hundred more — I’m talking about getting in touch with several thousand or even millions. Ever heard of SMS marketing? It’s cost-effective and mighty powerful — something which these stats prove all too well. Mind-Blowing SMS Marketing Statistics • While not everyone has a smartphone with internet access, 5 billion people in the world can send and receive SMS messages. • 75% of consumers are OK with receiving SMS messages from brands (after they’ve opted in). • SMS messages have a […]