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Email Marketing / 21 posts found

Proven Email Marketing Strategies

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love email marketing. I think it’s a sure-fire way to attract new customers, nurture leads, and grow a business. The key, of course, is doing email marketing right. Let’s talk about how to attract new subscribers – and keep their attention once they’re on your list. Tips for Building a List […]

10 Marketing Ideas You Can Implement for Free

by Editor
Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll. If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there are plenty of things you can do to attract new customers without spending a dime. I’ve compiled 10 of my favorite free marketing ideas for you to try. #1: Facebook Live Video               You might think of video marketing as expensive, and it certainly can be if you hire a professional videographer. […]

8 Smart Ways to Power Your Business with Automation

Before automation was possible, people had to do everything by hand. It took a long time – and once we realized that we could automate repetitive tasks, we never looked back. So, the question I have for you about automating your business is a simple one: What are you waiting for? The numbers don’t lie. Here’s what we know about automation: 60% of all occupations could save 30% of their time with automation It’s estimated that the average CEO spends 20% of their time on tasks that could be automated Businesses lose an estimated 20% to 30% of their profits […]

The Unofficial Email Marketing Roadmap for Local Business

Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible – but it won’t be effective if you don’t make the most of it. The good news? Every dollar spent on email marketing in the United States generates $44 of revenue. That’s crazy ROI by any standard. Welcome emails generate 320% more revenue than other emails – something that underscores the importance of attracting new subscribers. Convinced? Good! Here are some pointers to help you navigate the potential pitfalls of email marketing and get the results you […]

Capture More Email Leads with These 5 Sure Fire Strategies

by Editor
Email marketing is old school. Sort of like the kind of corded phone that hangs on your kitchen wall or a dial-up modem. If that’s your thinking, then you are missing out on a crucial opportunity to connect with potential leads and turn them into loyal customers. Really. Email marketing might not be new, and it might not be the latest and greatest thing. But that doesn’t mean that you can afford to ignore it. And if it’s been a while since you revamped your email marketing strategies, it’s time to wake up and smell the lead generation coffee. The […]