by timg@adodo.co.uk | Sep 26, 2025 | Community, Local
Every town has a few standout businesses. The mechanic with a waiting list that stretches weeks ahead. The café that seems to attract customers from three towns over. The dentist who never has to run promotions because new patients come in through word of mouth alone....
by timg@adodo.co.uk | Sep 19, 2025 | Automation, Chatbots, Website
Most local business websites look fine on the surface. But here’s the thing: the sites actually converting browsers into paying customers? They’re quietly doing a few things differently. These aren’t recycled “add more keywords” tips or the same SEO advice you’ve...
by timg@adodo.co.uk | Sep 12, 2025 | PPC, Social Media, TikTok
Why You’re Leaving Money on the Table Everyone Thinks TikTok Is About Going Viral. They’re Wrong. The real opportunity is happening quietly behind the scenes, where TikTok Shops is helping small, local businesses outsell bigger, better-funded competitors – all...
by timg@adodo.co.uk | Sep 5, 2025 | SEO, Voice search
Not long ago, optimising for voice search meant tweaking your content for “near me” phrases and short, simple questions like “best pizza near me.” But that era is fading fast. Voice search hasn’t disappeared – it’s evolving. And what’s taking its place isn’t...
by timg@adodo.co.uk | Aug 17, 2025 | Chatbots, Conversational Marketing, Online strategy, SEO
Your Website is No Longer the Star of the Show Why SEO and GEO (Generative Engine Optimisation) Must Work Together in the AI-Driven Customer Journey For years, the business playbook was simple: optimise your website for Google search, climb the rankings, attract...
