UK: 0115 9701471 USA: 1 646 492 8887

Social Media / 65 posts found

How to Elevate Your Social Media in 2021

by Editor
Comments are off for this post.
The world of social media marketing is noisy these days. Getting your content to the people who are most likely to buy your products or use your services is akin to trying to flag down a car going 90 miles an hour on a six-lane highway — when you’re in a building on the side of the road. It’s tough going.   The only way to succeed is to make sure that your social media posts stand out in a crowded playing field. You need to create content that’s compelling and irresistible if you want to grab attention from your competitors […]

Getting Back to Basics: Facebook Marketing 101

by Editor
Comments are off for this post.
You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for small business owners to dive into Facebook marketing without really knowing what they’re doing at first.  I mean come on, at some point you just have to dive in, right?  You may even have some decent results but I’m willing to bet they’re not as good as they could be. So… let’s get back […]

What Will Digital Marketing Look Like in 2021?

by Editor
Comments are off for this post.
As 2020 winds down in the next couple months there are still a lot of questions that we can’t answer. How soon until there’s a vaccine to Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID cases spiking across the country and the probability that we’ll be back to only essential businesses opening their doors to the public, it’s crucial to take a long view of the marketing landscape. Because there are so many unanswered questions, the marketing trends for 2021 have a slightly […]

Facebook Ad Objectives… Explained

by Editor
Comments are off for this post.
Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow.  Easier said than done.  The issue is that while Facebook ads are effective, a lot of local business owners don’t know which objectives to choose for their ads. Choosing the wrong objective may lead to a low return on your investment and the feeling that you’ve wasted money.  With that in mind, here’s my rundown of Facebook ad objectives to help you understand which objective makes the most sense for your business.  What […]

Why Your Social Media Game Is Falling Short

by Editor
Comments are off for this post.
By now, most small business owners know they need to be active on social media. Regardless of your  industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of small business social media pages are missing the mark. They’re not getting the engagement – or the leads – they want and they’re not sure why. Fortunately, the answer is pretty simple, you’re making mistakes and they’re probably the same ones that other small businesses are making. What should […]