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Social Media / 33 posts found

How to Avoid Getting Slapped by Google’s E.A.T. Update

Has your organic traffic taken a nosedive lately – or if not a nosedive, at least a significant dip? There’s a reason for that. Google tweaks its search algorithm all the time. Some updates are small and make only a small difference in search rankings. Others are major. And, that’s the case with the E.A.T. update, which caused some previously top-ranked sites to lose more than 50% of their organic traffic overnight. Yikes. If you’re familiar with Google’s methods, then you know that they hardly ever comment on updates or share relevant information about them. That means that marketers and […]

The Foolproof Way to Get Around Facebook’s Page Algorithm

In February of 2018, Facebook announced plans to prioritize personal content and de-prioritize content from pages. That means that if you’ve got a Facebook page for your local business, your content is only being seen by a very small percentage of your followers unless you pay to promote it. Nothing to be done, right? It’s one of those things that you can’t control… or is it? It turns out there’s a super-easy (and FREE) way to connect with both existing and potential customers on Facebook without paying to promote your content. It involves creating a Facebook group to promote your […]

Is Instagram Right for Your Business?

Is Instagram Right your Businesses? It’s easy to share images of entrées you serve in your restaurant. And who is really going to complain about your new fall fashion line for your boutique clothing store? And if your business sells items like handmade crafts, you have definitely got an “in” on Instagram. But, does this mean that every business should consider using Instagram as part of their marketing strategy? It IS possible for just about any business to use Instagram. But, some businesses may need to be more strategic than others in their approach. For instance, you don’t want to post images […]

Best Ways to Boost Facebook Engagement

by Editor
Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan base. Ask Questions A great way to spark dialogue […]

How to Choose the Right Social Media Platforms for Your Business

by Editor
The social media landscape always seems to be changing. New sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a presence on every social media site from Facebook to Instagram, but guess what? You don’t. Not by a long shot. In fact, it could be detrimental to your business to do that. Your target audience might be very active on Pinterest and Facebook and never give Twitter a second glance. The trick is knowing which platforms are most likely […]