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Content Marketing / 22 posts found

7 Content Marketing Tactics Every Small Business Should Steal

by Editor
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Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of great tactics you can use to create the kind of content that your followers want. If you handle it properly, the content you post on your website and social media can turn casual visitors into leads and leads into customers. Here are 7 content marketing […]

What Will Digital Marketing Look Like in 2021?

by Editor
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As 2020 winds down in the next couple months there are still a lot of questions that we can’t answer. How soon until there’s a vaccine to Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID cases spiking across the country and the probability that we’ll be back to only essential businesses opening their doors to the public, it’s crucial to take a long view of the marketing landscape. Because there are so many unanswered questions, the marketing trends for 2021 have a slightly […]

Try These 7 Growth Hacks to Help Your Small Business Soar

by Editor
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Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights? Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to fast-track your growth and increase your sales and profits. By definition, a hack is meant to be simple – something you can do right away. Sometimes hacks are clever and weird things but sometimes, they’re well-documented things that small business owners overlook. Let’s focus on the later because I’m willing […]

Get More (and Better) Traffic with Your Local Business Blog

by Editor
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You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic. What’s next? The sad truth is that most local businesses aren’t blogging about the right things in the right way. As a result, they’re losing business that’s going to their competitors. If your blog is getting minimal traffic, you might be tempted not to post often or even to write it off entirely. That’s a mistake. Instead, keep reading to learn about the types of content that will help attract more qualified visitors to […]

Why Your Social Media Game Is Falling Short

by Editor
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By now, most small business owners know they need to be active on social media. Regardless of your  industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of small business social media pages are missing the mark. They’re not getting the engagement – or the leads – they want and they’re not sure why. Fortunately, the answer is pretty simple, you’re making mistakes and they’re probably the same ones that other small businesses are making. What should […]