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Social Media / 65 posts found

What Are the Most Important SEO Metrics to Track?

by Editor
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SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus? Which metrics can help you the most? That’s where I come in. It’s a lot to ask any small business owner to learn everything there is to know about SEO. It’s a complex topic. But here are the SEO metrics that you really should be […]

Keeping Your Business Relevant During a Pandemic

There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to most of the world’s population sheltering in their homes. For business owners, the element of uncertainty looms large. Governments are advising non-essential businesses to close to protect employees and the public. If your business is going to survive, it will be because you find a way to keep your products […]

Ways to Promote Your Business During the COVID-19 Crisis

It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other hand, nobody wants to appear callous or opportunistic. That said, there are still ways to promote your business during this unsettling and scary time. The key is to do four things at once: Meet your audience where they are. Provide clear value in a time of need. Be sensitive to the […]

How to Stay Connected When Your Staff/Team is Working from Home

The COVID-19 pandemic has forced many employers to scramble to set up the technology required to allow employees to work from home. If you and your team are used to working in the same space, the adjustment requires more than technology. Fortunately, there are some things you can do to increase your sense of connection and your ability to work as a team. Here are some suggestions. Use Online Meeting Tools Online meeting software Zoom has seen a huge increase in users since governors began issuing stay-at-home orders. Zoom software allows multiple users to connect to a meeting, and they […]

How to Turn Your Fans and Followers into Paying Customers

by Editor
You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can help you get more traffic and attention. That said, sales and profits are the name of the game. If those followers aren’t buying from you, they’re not doing anything for you in real terms. The solution? Take those fans and followers and convert them into […]