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Content Marketing / 22 posts found

Promoting Your Content

by Editor
Did you know that content marketing earns an average of three times more leads than paid searches?  And more than 20 billion new blog posts were published on WordPress in 2019?  That’s a huge number and it’s one that illustrates the ongoing importance of content in marketing. That said, your content isn’t going to do you any good if nobody sees it or interacts with it. Bummer, right? The key to driving engagement and using your content to generate leads is knowing how to promote your content. Promotion is what will ensure that people see the great content you’re creating and understand […]

5 Ways To Engage Customers On Instagram

by Editor
Is your Instagram feed bringing in leads or has it turned into another marketing effort that just doesn’t deliver a good return on the time and money you put into it? If it’s the latter, it’s time to get serious about customer engagement on Instagram. Instagram, like all social media sites, is constantly changing its algorithms. The latest change is that Likes – which used to be the gold standard of customer engagement – will no longer be displayed on your feed. DON’T PANIC. You’ll still be able to see your Likes in your analytics, but the new reality signals […]

How to Spy on Your Competitors’ Facebook Ads

by Editor
What if I told you that you could be the James Bond of local marketing? Would you be interested? I can’t promise you access to an Aston Martin and Bond’s cool gadgets, but I can tell you how to get a bead on your competitors’ Facebook ads. It’s one of the best ways I know to fine-tune your marketing and outpace your local competition. The good news? It’s not hard to do! You don’t need a lot of money or a British accent. Here’s what you need to know. Spy on Your Competitors With the Facebook Ad Library? You’re probably […]

Top Marketing Tools to Check Out in 2020

The world of marketing is constantly evolving. What worked in the past may not be effective now – and if you never update your methods and tools, the chances are good that you’re missing out on opportunities to engage your audience and grow your business. Since we’re at the beginning of a new year, this is the perfect time to update your marketing toolbox and add some new tools to the mix. Without further ado, here are my picks for the top marketing tools that should be in your toolbox for 2020. Google Search Console Google Search Console is my […]
How to Bring Your Social Media Presence Back from the Dead

How to Bring Your Social Media Presence Back from the Dead

by Editor
How long has it been since you did anything with your company’s Facebook page (or Twitter or Instagram)? If it’s been a long time, then you might feel stuck. How can you resurrect your social media presence? Is it possible? Should you bother? The short answer is yes, it’s possible. You’ll need to be methodical and persistent. Here’s what you’ll need to do. Update Your Page The first step is to update your page. Look at your profile and make sure that it includes: The full name of your business Your address Your telephone number The URL of your website […]