Top 10 Podcasts Every Local Business Owner Should Be Listening To

by | Nov 5, 2024 | Online strategy, Podcasts | 0 comments

Running a local business is tough, and staying on top of marketing, customer loyalty, and operational efficiency is essential. The easiest way to keep learning while on the go? Podcasts. We’ve selected 10 podcasts that deliver practical, no-nonsense advice specifically for local business owners.

From marketing tactics and SEO to customer loyalty and community building, these shows offer actionable insights and expert advice tailored for small and community-based businesses.

1. The Small Business Big Marketing Show

The Small Business Big Marketing Show is essential for local business owners looking to elevate their marketing. Host Timbo Reid delivers direct, practical advice on topics like customer loyalty, budget-friendly marketing, and building a strong local presence. Each episode is packed with immediately actionable tips designed for smaller operations that don’t have the luxury of big marketing budgets.

2. Local Business Leaders

Local Business Leaders zeroes in on challenges specific to local businesses, from digital marketing and SEO to customer service. Host Phil Singleton interviews successful business owners and industry experts, delivering practical strategies and real-life examples. For local business owners, this podcast is a solid source of ideas you can put to work immediately.

3. The Business of Community

  • Hosted by: Sherry Walling and Cait Pearson
  • Website: zenfounder.com/podcast
  • Listen on: Apple Podcasts, Stitcher, Google Podcasts

The Business of Community focuses on building strong customer relationships and fostering loyalty. Sherry Walling and Cait Pearson cover strategies for creating a loyal customer base through community-building tactics. Topics include using social media effectively, hosting events, and connecting with customers on a personal level.

4. Smart Passive Income (Local Edition)

Pat Flynn’s Smart Passive Income podcast is a solid resource for small business owners looking to leverage online tools to grow. Flynn offers straightforward advice on scaling, building a brand, and connecting with customers—all with a focus on making the most of a small business budget.

5. The Local Small Business Coach Podcast

Tammy Adams’ Local Small Business Coach Podcast is highly practical, diving into everyday issues like cash flow, hiring, and customer service. Adams focuses on solutions that small business owners can implement quickly and effectively. If you’re looking to improve efficiency and profitability, this podcast provides direct, actionable advice.

6. Local SEO Tactics

  • Hosted by: Jesse Dolan and Bob Brennan
  • Website: localseotactics.com
  • Listen on: Apple Podcasts, Spotify, Stitcher

For local businesses, SEO is a must. Local SEO Tactics simplifies SEO so that anyone can understand it, with no need for technical knowledge. Hosts Jesse Dolan and Bob Brennan provide step-by-step guides on how to optimize your website and Google My Business profile, attract local customers, and avoid common SEO mistakes.

7. Brick & Mortar Visibility

Brick & Mortar Visibility is all about helping physical stores and service businesses improve both foot traffic and online presence. Host April Garcia offers straightforward advice on attracting more local customers, using social media, and improving the in-store experience to keep customers coming back.

8. Beyond the Transaction

Beyond the Transaction covers customer loyalty strategies, including retention programs and excellent customer service. Host Sheena Walker focuses on creating a business where customer relationships go beyond the sale, turning one-time buyers into regular customers and advocates for your business.

9. Local Leaders: The Podcast

Local Leaders features interviews with successful local business owners, sharing real stories of triumphs and struggles. Host Jim Chapman dives into what’s worked and what hasn’t, offering practical lessons that other local businesses can use. This podcast is both inspiring and grounded, with no fluff.

10. The Savvy Shopkeeper Retail Podcast

Kathy Cruz’s Savvy Shopkeeper Retail Podcast is focused on the unique needs of local retailers. Topics range from inventory management to creating customer loyalty and thriving in a competitive market. Cruz provides direct, actionable advice for any local business with a physical storefront.

Practical Advice from the Experts

If you’re a local business owner looking to grow, these 10 podcasts deliver practical, no-nonsense advice specifically for you. Covering topics like marketing, operations, customer loyalty, and SEO, each show offers actionable insights that you can implement quickly and effectively. Podcasts are a convenient way to stay up-to-date and gather new ideas that will help you compete, grow, and succeed in a busy marketplace.

So, pick a few that resonate with you, plug in, and start learning from the pros!

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