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Social Media Marketing / 13 posts found

Boost Business with These 7 Tools You Probably Haven’t of

A great artist may have vision and talent, but to bring a vision to life, the artist needs the right tools. That’s as true of painting as it is of marketing. And while a true artist should never blame tools for a job poorly done, the truth is that the wrong tools can have a negative impact on their work. Your social media tools aren’t getting the job done. You might think you have the latest and greatest – and maybe your social media game is on point. But that said, I’m willing to bet that there are a few […]

7 Things People Don’t Tell You About Social Media Marketing

Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you. Wouldn’t it be great if that were true? But sadly, it’s not. In fact, social media marketing is a real challenge for local businesses – and can prove tricky even to people who spend a lot of time and energy managing their social media accounts. The reason? There are some popular misconceptions about social media marketing and some secrets that you simply won’t know about unless someone tells you. […]

Are All Your Locations Visible on Google? Here’s How to Make Sure

Optimizing a website is both a science and an art. It can be a challenge to get even one page to rank when you’re operating in a competitive niche. But what happens if your business has multiple locations? Here’s a hint: If you don’t give each location a chance to shine, people won’t be able to find you online. For obvious reasons, that’s not a good idea. You need your target audience to be able to find you. The trick? Knowing how to optimize your website so that each location gets its turn in the spotlight. Here’s how to do […]

Can Social Cards Help You Attract New Customers?

by Editor
It’s gratifying when someone links to one of your social profiles. It’s free advertising – and what’s better than that? You might not have a huge marketing budget. One free link could translate to thousands of dollars of business. But… What is the link that displays saying about you and your business? If it’s generic-looking, it might not be saying much. The solution is to come up with a way to display a killer image, some compelling text, and call to action whenever anybody links to your website or social profiles. In other words, it’s time to create some social […]

6 Ways to Use Psychology to Hack Your Target Audience’s Brains

by Editor
What if you could control the way your audience reacts to your website and content? It sounds like something out of a Frankenstein story – or else a terrifying, dystopian tale that could keep you awake at night. Right? Well… maybe. But the truth is that it’s not as manipulative (or scary) as it sounds. The human brain is capable of creative and innovative thoughts. But – it’s also subject to a slew of weird glitches called cognitive biases. Cognitive biases are basically mental shortcuts. They’re hard-coded into our brains, so much so that even people who understand them can […]