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Social media advertising / 2 posts found

Why Your Social Media Game Is Falling Short

by Editor
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By now, most small business owners know they need to be active on social media. Regardless of your  industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of small business social media pages are missing the mark. They’re not getting the engagement – or the leads – they want and they’re not sure why. Fortunately, the answer is pretty simple, you’re making mistakes and they’re probably the same ones that other small businesses are making. What should […]

Ways to Promote Your Business During the COVID-19 Crisis

It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other hand, nobody wants to appear callous or opportunistic. That said, there are still ways to promote your business during this unsettling and scary time. The key is to do four things at once: Meet your audience where they are. Provide clear value in a time of need. Be sensitive to the […]