Marketing Automation / 11 posts found
Your 90 Day Post Covid Marketing Roadmap
The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of businesses, that meant taking a new approach to marketing.  Now, more than eight months into the pandemic, the road ahead is clearer than it was then. With multiple new vaccines announced and an end in sight, we still have a rough road ahead in many ways.  So… the big questions are:  What will businesses be doing to get back on track? What will the new normal look like? […]
7 Content Marketing Tactics Every Small Business Should Steal
Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of great tactics you can use to create the kind of content that your followers want. If you handle it properly, the content you post on your website and social media can turn casual visitors into leads and leads into customers. Here are 7 content marketing […]
Proven Email Marketing Strategies
Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love email marketing. I think it’s a sure-fire way to attract new customers, nurture leads, and grow a business. The key, of course, is doing email marketing right. Let’s talk about how to attract new subscribers – and keep their attention once they’re on your list. Tips for Building a List […]