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Customer Retention / 5 posts found

What Will Digital Marketing Look Like in 2021?

by Editor
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As 2020 winds down in the next couple months there are still a lot of questions that we can’t answer. How soon until there’s a vaccine to Covid-19? When will the pandemic end? When will we return to business as usual? For small business owners, that last question looms large. With COVID cases spiking across the country and the probability that we’ll be back to only essential businesses opening their doors to the public, it’s crucial to take a long view of the marketing landscape. Because there are so many unanswered questions, the marketing trends for 2021 have a slightly […]

How to Increase Customer Retention with Email

by Editor
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New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost effective way to grow a business, which is why it never ceases to amaze me that more local businesses ignore customer retention as a growth strategy. If you’re wondering the best way to increase your customer retention, look no further. Email is the answer. Onboard New Customers and Subscribers Your plan to […]

Customer Success Metrics

How much value are your customers getting from your products or services? If you don’t know the answer to that question, you might be putting your customer retention at risk. And, considering that it can cost up to 10 times as much to win a new customer as it does to retain an existing one, ignoring customer retention is – simply put – a bad idea. Of course, the key question here is understanding how your product affects your customers. One of the best ways to do that is to track customer success metrics. Here are 6 you should be […]

Calculating the Value of a Lifetime Customer – What You Need to Know

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get the biggest bang for your marketing buck if you make retaining existing customers a priority. That doesn’t mean that attracting new customers is a waste of time. But it does mean that your long-term goals might be suffering as a result of your current marketing […]

Are You Paying Attention to Customer Retention?

In an ideal world, the tremendous amount of time, money, and energy you spend in building a great business; educating your audience about it; attracting them to your company; and finally turning them into paying customers would be rewarded by a long, profitable relationship between you and the newly-acquired customer(s). But this is not that world, is it? You know that customer relationships are far from ideal. However, did you know… Losing customers is easier than you think 96 percent of customers have no qualms in walking out the proverbial door if they are unhappy with either your products or services […]