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Content marketing / 12 posts found

How to Create Content for Your Business That’s Worth Sharing… 101

by Editor
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We all know that content marketing is the name of the game for businesses large and small.  Content is king and all that. But how does a small business create enough good content to reach their marketing goals? That’s the question.  The answer, as it turns out, is easy. All you need is a primer with ideas that you can use in multiple ways to create content. That’s what I’ll do here — break down simple content ideas that you can use (and reuse) to grow your business.    FAQ     Let’s start with content that comes from a section you probably already have on […]

7 Content Marketing Tactics Every Small Business Should Steal

by Editor
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Ad campaigns are still effective, but the truth is they’re not as effective as content marketing. Bill Gates proclaimed “Content is king” back in 1996 and his words have proven to be remarkably prescient. Web users expect top-notch content from the companies they follow. Easier said than done, right? Well… maybe. There are lots of great tactics you can use to create the kind of content that your followers want. If you handle it properly, the content you post on your website and social media can turn casual visitors into leads and leads into customers. Here are 7 content marketing […]

Get More (and Better) Traffic with Your Local Business Blog

by Editor
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You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic. What’s next? The sad truth is that most local businesses aren’t blogging about the right things in the right way. As a result, they’re losing business that’s going to their competitors. If your blog is getting minimal traffic, you might be tempted not to post often or even to write it off entirely. That’s a mistake. Instead, keep reading to learn about the types of content that will help attract more qualified visitors to […]

How to Turn Your Fans and Followers into Paying Customers

by Editor
You’ve got a big following on social media. So what? Unless those followers are paying you for products or services, they don’t mean much. I’m not saying that social media followers aren’t important in some ways. Having a lot of followers sends a signal to potential customers that you have a popular brand. It can help you get more traffic and attention. That said, sales and profits are the name of the game. If those followers aren’t buying from you, they’re not doing anything for you in real terms. The solution? Take those fans and followers and convert them into […]

Proven Email Marketing Strategies

Email marketing has been around forever, it seems, and yet it remains one of the most popular and effective marketing strategies for local businesses. Let’s face it, sometimes old school marketing techniques become old for a reason! If they didn’t work, they’d die young – so to speak. I love email marketing. I think it’s a sure-fire way to attract new customers, nurture leads, and grow a business. The key, of course, is doing email marketing right. Let’s talk about how to attract new subscribers – and keep their attention once they’re on your list. Tips for Building a List […]