USA: 1 646 492 8887 UK: 0115 9701471

The Importance of Local Reviews to Growing Your Business

by Editor

5Stars Good for Business

The Importance of Local Reviews to Growing Your Business

According to the latest local consumer review survey carried out by BrightLocal, new data for 2015 shows a marked growth in the amount of consumers who read online reviews. Since 2010 BrightLocal has conducted the Local Consumer Review Survey with an emphasis on reviews for local business and exploring how consumers read and use online reviews. By surveying 1000’s of consumers they manage to gather the data small companies need to prioritise their reputation marketing strategy with customer reviews.

If you are running a local business there are three key points of note that catch the eye:

– Star rating is # 1 factor used by consumers to judge a business.
– 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014).
– 92% of consumers now read online reviews (vs. 88% in 2014).

What do the 2015 Local Consumer Review Survey Results Mean for Local Businesses?

Much of a person’s buying decision is emotional and while there has been a lot of time and money spent researching the psychology of spending money, you probably have better things to do with your time than dissecting the mind of your average consumer. This survey does a great job of quantifying the drivers and activities of consumers when they consider your local reviews (or lack of reviews).

More Consumers read Online Reviews.

Many people wouldn’t think of spending any amount of money without seeing positive online star ratings or reading some positive reviews. According to BrightLocal, 29% of consumers in 2010 stated they never read online reviews and that number has steadily dropped to its all-time low of 8% of consumers never reading online reviews in 2015.


KEY POINT: Over 90% of your potential customers are reading your online reviews and basing their buying decisions on what they are reading about you online from previous customers.

What should you be doing?

Your customer reviews are a huge factor in shaping your online reputation and influencing buyer decisions so you MUST have a system in place to manage your online reputation. Reputation Loop gives you the power to automate an almost hands-free feedback generation process that gets your best reviews posted online frequently and consistently to build a five-star reputation that attracts new customers.

Consumers are Making Quicker Decisions.

That places more importance on your latest reviews and drives the need for fresh and recent reviews for the shorter attention span of consumers who are not going to go digging for your best customer comments. The positive of this new trend is that you are able to bury a negative review faster by consistently generating positive reviews.


KEY POINT: Consumers are reading less reviews to decide if they trust you so it’s important regularly generate positive reviews online.

What Should You Be Doing?

Put a focus on the consistent posting of new and positive reviews so that searchers are presented with relevant feedback from your current customers that they can trust to help make their decision on which business to pick. In managing your customer reviews ensure that you have system that lets you get constant feedback so you can address any problems that could develop into negative reviews while letting you push positive feedback online to create five-star ratings on the sites that your customers use the most.

Star Rating # 1 Factor in Judging Your Business.

Knowing that humans are highly visual creatures and consumers are spending less time making a decision on which businesses they are going to trust with their money, it should no surprise that 60% of respondents chose star rating as the number one factor that they pay attention to when looking at your online reviews. Your new customers can quickly get a well-rounded view of your business by looking at the overall star rating and how many reviews contributed to that rating without having to dive too deep into reading reviews.


KEY POINT: Your star rating is the most important factor when consumers are looking at online reviews but consumers are also concerned with how many reviews you have and what people are saying.

What You Should Be Doing?

Knowing the importance of a five-star rating you should be doing everything in your power to create a five-star reputation AND make that star rating as visible as possible online. When you use Reputation Loop to handle your customer reviews and online reputation you’re able to utilize a widget that creates the eye-catching gold star ratings that show up in local search results so people see your overall star rating before they even search for reviews.

Over 90% of consumers are trusting online local consumer reviews to help them make the very best decision on where to spend their hard-earned money. When an overwhelming majority of your future customers say something is essential to them then it should be overwhelmingly important to you. Discover how Adodo can take all the hard work out of building and maintaining a five-star reputation that grows your business by calling us now on 0800 849 3333 or email us at


Help Button

Share this article

Leave a comment

Your email address will not be published. Required fields are marked *