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Getting great value from shoestring marketing

by Editor

Affordable Content And Shoestring Marketing Mean Success

A lot of business marketers rely on Twitter and Facebook, but there are numerous other social media sites that can work just as well. Reddit and StumbleUpon, for instance, have countless followers. StumbleUpon, in fact, recently constituted half of the Internet’s referral traffic.

Develop Shareable Content

The method of gaining huge returns on inexpensive content is to really make it go viral. This is obviously easier said than done, but it is certainly not impossible. You first must make your content shareable. Once again, easier said than done, but it becomes much easier when adopting the recipe for viral content.

1.  Social Currency
2.  Emotion
3.  Triggers
4.  Public
5.  Practical Value
6.  Stories

Think Outside Facebook

Sacrificing a couple of ad dollars on Facebook certainly will help turn your posts viral. Its also wise to utilize Twitter which can quite often return the same result for free. It starts off with seeking trusted voices in your industry and following them on Twitter.

Observe to discover individuals take the time to retweet and reply to tweets. They are the influencers you need to focus on. Tag these people when sharing your concentrated content and hope they will think it is wonderful enough to share. It is usually a smart idea to test run a piece of content on Facebook to check shareability before trying it out on influencers.

Think Outside of the Social Media Box Altogether

Although Facebook and Twitter are clearly powerful resources,it is recommended to break away from these constraints. Sites like Reddit and StumbleUpon can drive as much, if not more, traffic than typical social media giants. StumbleUpon, in particular, recently made up over half the internet’s referral traffic.

By simply using social media and producing great content, you can make the littlest marketing budget do wonders. We should never accept the fallacy that inexpensive somehow means low quality.

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