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6 Free Audit Tools to Optimise Your Website for the Search Engines

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6 Free Audit Tools

6 Free Audit Tools to Optimise Your Website for the Search Engines

If you like doing things yourself then here are 6 free tools to help you. Just like your accounts you need to know your numbers. However, make sure that you don’t spend your time trying to figure all this out at the expense of your key responsibilities. That being said;

  • Do you know how to analyse your Search Engine Optimisation successes and failures?
  • How do you measure the return on investment of your SEO tactics?
  • How do you know what is working and what is not?
  • Do you even know where to start a new SEO campaign?

An SEO site audit is the first step in building a successful SEO campaign. You need to know where your website stands to have any chance in competing for your desired search terms. Site audits show you what is wrong with your website and help you uncover what areas need immediate attention.

Site Audit Overview – What To Look For?

The problem with data is that it can be overwhelming. The aim is to be as high as possible in organic search results. Google continually change the rules so this is something that you need to be constantly alert to. Use an audit short-list that ensures you are getting the relevant information you need to create a successful SEO strategy.

You’ll want to focus your SEO site audit on the following factors:

• Indexing – Are your website pages accessible and being indexed by the main search engines?
• On-Page Ranking Factors – The key factors that affect search engine ranking include URLs, titles, tags, images,            links and useful relevant content.
• Off-Page Ranking Factors – Factors generated by external sources that affect ranking include your business                  listings, citations, popularity, authority, backlinks, and increasingly social proof in the form of reviews.
• Competitive Analysis – Monitor what your competitors are up to. Complete your audit then compare to top                  performing competitors to decide where improvements can be made.

The 6 Free SEO Audit Tools

1. Google Keyword Planner

You can search for keyword ideas, get historical statistics, and create new keyword lists by adding several list of keywords together. The Keyword Planner will show you how potential keywords may perform and estimates the cost of Pay Per Click (PPC) as well. Gather search volume data, analyse trends, and get click and cost performance forecasts directly from the people who know best… Google.

Google Keyword Planner

ALSO READ: How To Optimise Your GOOGLE MY BUSINESS Listing

2. SEMrush

SEMrush is included in this list of free tools because even though they are leaders in competitive research with reasonably priced service plans, you can also search a domain, keyword or URL for free from the search box on the SEMrush homepage. A simple search will deliver a comprehensive view of the data available for any given website, large or small. Obtain detailed domain and keyword analytics with your free search for an in-depth SEO audit of your website and your competitors’ websites.


3. SEOptimer

SEOptimer is a truly free site audit tool that works much like SEMrush. However, this tool takes things one big step further by giving you an ACTIONABLE SEO REPORT. Enter a domain in the search bar, hit analyse, and SEOptimer creates an SEO report you can download as a PDF. You can then use that PDF to check off the SEO improvements listed in your personalised audit. For best results copy/paste the url from a website’s homepage. If you are interested in getting the SEOptimer browser extensions for Chrome, Firefox, or Opera, click the “Extras” link at the bottom of their webpage.

seoptimer_free report

4. Yoast WordPress SEO Plugin

Previously known as WordPress SEO by Yoast, this software isn’t new but is always improving. If you use WordPress, this SEO plugin keeps you on track by optimising your site content and web pages with automatic SEO checks and on-page prompts to improve SEO. You get – for FREE – a snippet editor and real-time page analysis to help you optimise content, images, meta description, post titles, and handle those technical areas that can hurt your SEO (canonical, breadcrumbs, robots.txt, etc.).


5. Mozbar

With this Chrome or Firefox extension, you get a top-of-screen browser toolbar that shows you the SEO metrics of any website you are on. Get top SEO metrics at a glance while surfing the web the way you usually do. You can also create custom searches, see the difficulty level in ranking for given keywords, and see page elements by using the Analyse Page overlay feature. You can even view social metrics for Twitter, Facebook, and Google+.

moz features_free_seo

6. Screaming Frog SEO Spider Tool

This site crawler searches up to 500 URL’s per crawl for free and gathers key onsite data to allow you to make informed strategy decisions. It highlights your broken links, analyses page titles and meta data, and help you discover duplicate content and more. The Screaming Frog SEO Spider also generates XML sitemaps and integrates with Google Analytics.


In conclusion. conducting an SEO audit allows you to identify problems, find areas to improve, and put more resources behind the strategies that improve your search engine rankings. Once you understand where you are it’s easier to make decisions that help you achieve your desired outcomes.

As a bonus get started here by checking your local score below now.

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