Web Design / 31 posts found
Protecting Your Website Against Hackers What You Need To Know
If you’re paying attention, you know that cybercrime is no joke. In 2015, cybercrime cost $3 trillion annually, and projections indicate that number will double by 2021. Yikes. The real question is, what are you doing to protect yourself? A lot of local business owners do the bare minimum and tell themselves it’s enough. I’ll let you in on a little secret: it’s not enough. If all you’re doing is updating your anti-virus software and filtering out spam, you’re still vulnerable. Scared? You should be. But that doesn’t mean you can’t do something to protect yourself. Cybersecurity experts are working […]
What Content Marketing Can Do For Your Business
Promoting your business online in today’s short attention span theater isn’t easy. Even those companies that currently rank well on search engines or have a thriving social media presence still face stiff competition. But simply ranking fairly well and engaging with your audience on social media is going to cut it. If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and executing an effective content marketing campaign takes a lot of work, but it will be well worth the long term benefits it can provide your business. Higher Visibility in Search […]
How To Define Your Brand Message
When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognized brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality and value. But here’s the thing… “You aren’t the one who defines your brand message – your customers do!” It’s your job to lay the groundwork for what you want people to know about your business and then supporting that identity by demonstrating your expertise […]
Can Reviews Affect Your SEO Rankings?
You already know that local SEO is the name of the game. It’s essential to send Google signals – through keyword use and other SEO techniques – that your business is local, as well as it who it serves and where it is. What you might not know is this: Your online reviews play a direct role in your business making the cut to appear in the Google local three-pack. In case you don’t know, that’s the collection of businesses that appear at the top of Google’s SERP when someone searches a keyword. It turns out that one of the […]
10 Killer Local Marketing Ideas to Try
Local marketing is a must, but if you’re like most local business owners, you’ve probably caught yourself thinking something like this: I feel like I’m doing everything I can – why is my local marketing not delivering the results I want? It’s a good question. After all, local marketing has a lot of moving parts. You’ve got to think about SEO, content marketing, social media and PPC ads – it’s a lot for anybody to handle. The real key to effective local marketing is knowing what ideas are worth pursuing and which ones aren’t. Here are 10 killer local marketing […]