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Web Design / 42 posts found

Why Your Free Consultation Offer Sucks (And How To Fix It!)

When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase your product. There’s just one problem with that – it’s not enough. And if your primary (or only) lead magnet is a free consultation, there are some things I’m willing to bet you’re doing wrong. If your free consultation offer isn’t blowing up your calendar, there are things you can […]

How to Create Killer Local Content for Your Business

by Editor
In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were. Then web marketing came along and changed everything. At first, the recommendation was to focus on general keywords. But over the years, Google and other search engines have changed their algorithms. Now, they prioritize local search over everything else. What does that mean? In short, it means that creating compelling local content isn’t optional. It’s as necessary as oxygen. […]

How to Turn Your Website into a Lead-Generating Powerhouse

by Editor
Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business. Between 70% and 80% of all consumers say that they research businesses online before buying products. In addition, 38% say that they’ll navigate away from a website if it is poorly designed. It’s not a good idea to throw together a basic business website that doesn’t help you to generate new leads for your business. Your design must be user-friendly and intentional. Here are some tips to help you out. Choose the Right Domain Name It’s […]

Hey Google: Should Businesses Take Voice Search Serious?

by Editor
Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches. Even more surprising is this nugget of information. Digital transformation leader Gartner anticipates that in the same time frame, 30% of all searches will be screenless, as well. Screenless searches most often involve digital assistants such as Alexa, Cortana, and Siri. Experts anticipate that the voice speaker market will exceed $30 billion by 2024. Put these facts together and we can draw one, inevitable […]

What the Future Holds for Social Media Marketing

At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing. The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the same as it is today in a year or two. Like everything else in digital marketing, it’s in a near-constant state of flux. So, with that in mind, let’s look at where social media marketing is now, where it was, and where it’s likely to go in the future. […]