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Web Design / 52 posts found

Reputation Self-Audit

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As a small business owner, you need to know that your online reputation is how your business is viewed in the marketplace. Future customers are relying on your online reputation to decide whether or not they should do business with you, and it’s vital to future growth to grow a positive online reputation and protect it. First Things First – Reputation Audit The first step in growing and protecting your online reputation is knowing what your reputation is. You can’t control what is being shared online if you don’t see for yourself what is currently showing up online when your […]

Holiday Promotional Ideas to Consider During a Pandemic

by Editor
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The 2020 holiday shopping season promises to be unlike any other. Thanks to the COVID-19 pandemic, unemployment rates are high, and consumers may be reluctant to do their shopping in person. But don’t worry! Not all the news is bad. In fact, most experts are predicting a robust holiday shopping season that might not look like previous seasons. Here are some promotional ideas to help you bolster your holiday sales. Make Online Shopping Easy  The first thing you’ll need to do – and need is the right word – is to make online shopping an option for your customers. Even […]

10 Practical Local Marketing Ideas You Can Deploy Right Now

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You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank.  I hear you. So, without further ado, here are 10 of the most practical and affordable local marketing ideas I know.  #1: Fine-Tune Your Google My Business  Google My Business is the gold standard of customer reviews for a reason. When your customers and prospects search for your business using Google, your reviews are […]

What Are the Most Important SEO Metrics to Track?

by Editor
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SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus? Which metrics can help you the most? That’s where I come in. It’s a lot to ask any small business owner to learn everything there is to know about SEO. It’s a complex topic. But here are the SEO metrics that you really should be […]

The Ultimate 60-Minute Business Audit

by Editor
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Audits. Nobody likes them, am I right? I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive. Not sure how? The good news is, it’s easy to do. Your business could probably use some fine-tuning, and an internal audit of your resources and processes can help you get everything in order so, when you do reopen, you’ll be more successful than ever. Here’s […]