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Web Design / 38 posts found

What the Future Holds for Social Media Marketing

At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing. The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the same as it is today in a year or two. Like everything else in digital marketing, it’s in a near-constant state of flux. So, with that in mind, let’s look at where social media marketing is now, where it was, and where it’s likely to go in the future. […]

How Social Proof Can Give You An Edge Over Your Competitors

Do you offer a worthwhile product or service? You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth. There are all kinds of ways to prove that a product is good. Remember the old Coke vs. Pepsi taste tests? That’s one example of proof. But, in these days of social media marketing, by far the most popular and impactful kind of proof is social proof. What is social proof? Why does it matter? And – most importantly – how […]

3 Mobile Marketing Musts for Local Businesses

You might be sick of hearing about mobile marketing, but you can’t afford to ignore it. No local business can. With voice search dominating and local searches accounting for fully one-third of all inquiries, any business that’s not prioritizing mobile marketing is likely to end up out in the cold. So, where should you start? What mobile marketing elements are the most important for local businesses? Fortunately, if you’re new to mobile marketing, there’re only three big musts – and if you focus on them, you’ll be able to capitalize on the huge growth in mobile searches. #1: X Marks […]

Voice Search Has Changed How Customers Find Your Business

Here’s What You Need to Know Voice search is everywhere these days. You’ve heard about it before, but it’s long past time to think of it is something to worry about in the future. The future is now. As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to 50% as early as 2020. The statistics around voice-enabled gadgets like Siri, Alexa, and Cortana, are even higher. Only 18% of US households owned one as of 2018. By 2022, it’ll be 55%. What’s that tell us? Voice search is here to stay. It’s […]