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Traffic & Conversion / 40 posts found

A Guide to setting up Online Ordering for your Small Business

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Serving your customers virtually, in a post-COVID world – has never been more imperative to the survival of small businesses. And with more and more customers seeking contactless and virtual methods of payment, not adapting to the new normal is hurting your prospects for growth.  If you’re the proud owner of a brick-and-mortar store, this article is about setting up systems to allow your customers, new and returning, to purchase from you virtually without the pain of visiting the physical location.  Before you an online ordering system to implement into your online presence, it’s important to understand what we’re looking for.  Your […]

What the Future Holds for SMS Marketing?

by Editor
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Considering all of the different digital marketing options small business owners have these days to promote their business, you might assume that SMS marketing isn’t as effective as it once was just a few years ago.  However, you couldn’t be further from the truth. SMS marketing campaigns still do surprisingly well in a world that’s saturated with social media marketing.    Specifically, local businesses can reap the potential benefits of SMS marketing since there’s little personalization required for regional marketing.   While the hype surrounding social media marketing is justified, SMS marketing has some surprising statistics that just can’t be ignored.  With that said, SMS […]

Getting Google to Fall Back in Love with Your Website

by Editor
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According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google.   One day, your website is at the top of Google’s first page, and with the next update, you’re on the fifth page simply because Google has tweaked its algorithm. So, what can you do to get Google to fall back in love with your website?   You can either wait for it to happen over time -which can take months – if at all.  Or proactively make website updates to ensure your […]

10 Facebook Ad Tips to Boost Your Results

by Editor
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You know that your business has so much to offer. Your products & services are top tier. Your customers love your business.  Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes creating a successful FB ad strategy. You’re trying to promote your business using Facebook Ads, but nothing is really working all that well, and don’t know where to start. If this is you, then keep reading. There are several “Facebook ad tips” type of articles already on the web however the majority of them provide superficial instructions such as “Install a Facebook pixel” or “Create a Facebook audience.” I know you’re sick of reading the same old rehashed tips &…

When is it Time for a Website Refresh?

by Editor
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You’ve heard the old adage… You have 6 seconds to convince a website visitor that your website is the website they’ve been searching for – before they hit that back button.   So keeping your website up-to-date is no longer a matter of preference, it’s a matter of survival.   If it’s been a while since you’ve updated your website, it might be a good idea to consider updating the elements on your website like the content, the design, adding new content, or completely overhauling your website as part of a major redesign.   Does your website need a refresh?  Keep reading to find out!  So What’s a Refresh?    A business changes as it grows.  The same is […]