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Traffic & Conversion / 9 posts found

The Top 10 Signs You Need to Redesign Your Website in 2019

by Editor
Is your website showing its age? It’s a new year and many of us humans are making resolutions to be and look better. And guess what? You need to think about whether your website needs to make a resolution, too. Let’s face it. Many of us look at website redesign as a hassle. If our current websites are up and running – even if they’re not perfect – we put off redesigning them because we think it’s not a priority. Spoiler alert: it should always be a priority. Having an out-of-date website can erode trust with your existing customers and […]

5 Foolproof Ways to Get Visitors BACK to Your Website

Attracting a visitor to your website once is good. It means that your marketing is strong enough – or your Google rank is high enough – that you stood out from the competition and snagged some traffic. So what? If you know anything at all about marketing, you know that it’s rare for a first-time visitor to a website to buy anything or even fill out a subscription form. It’s what they do on their NEXT visit – and the one after that – that will determine whether you’ve gained a new customer. Makes sense, but it never ceases to […]

The SEO Trends Making the Biggest Impact in 2019

by Editor
SEO changes are coming one after another – like waves. And in 2019, you’ve got two choices: sink or swim. Sound dramatic? Maybe it is. But the truth is that it’s getting more and more difficult to stay on top of the shifting tides of SEO. Google’s updates its algorithm regularly and doesn’t share the changes – and if you want your website to stay visible and maintain its rank, you’ve got to be ready to move with the current. So, with that in mind, here are the biggest SEO trends of 2019 as I see them – and some […]

How Much Are Your Customers Worth? (Hint: It’s More Than You Think)

You’ve got to spend money to make money. That’s they say, right? And yet, for some small business owners, a generous marketing budget just isn’t in the cards. You can skimp on marketing, but I’m willing to bet you haven’t considered something that you should be thinking about… And that’s the lifetime value of each loyal customer you attract with your marketing campaigns. You know that it costs more to attract a new customer than it does to retain an existing one – but how much can you really afford to spend to attract a new customer? Knowing the lifetime […]

Why You Should be Doing SMS Marketing Right Now

What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using Facebook’s “Call Now” button on your ads. But guess what? There’s one thing that you’re probably not doing that could help you connect with customers when they’re most likely to stop by your business. And you might not even have considered it. I’m talking about SMS messaging, more commonly known as […]