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Traffic & Conversion / 33 posts found

10 Marketing Tools We Are Grateful to Have in 2021

by Editor
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It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old normal as vaccines are distributed and society recovers and reopens. There’s no shortage of marketing tools that can help you navigate whatever lies ahead. Here are 10 that we’re grateful to have. #1: Clickflow If you’ve ever spent time and money designing a landing page, […]

How to Get More Conversions with Facebook Ads

by Editor
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I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a must for local businesses. The good news is that it’s easy to use Facebook ads to drive traffic to your website and increase conversions. The key is choosing the right objective and then designing an ad that will help you to accomplish it. Here’s what […]

Small Business Success with Online Reputation Marketing

by Editor
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Reputation Marketing may sound like a big business process that your small business doesn’t have to worry about, but that just isn’t’ true. Whether you are a dentist, lawn service, barbershop, pizza shop, or shoe store, your online reputation is winning or losing customers every day. Living in the digital age, a business’s reputation is increasingly tied almost exclusively to its online presence. Where we used to find a plumber by asking our friends and neighbours who they use, now all the information we could want is just a few clicks or voice search away. Whether you have created it […]

Mind-Blowing SMS Marketing Statistics

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Have you ever wanted to quickly reach out to more people without spending too much? Not just a few hundred more — I’m talking about getting in touch with several thousand or even millions. Ever heard of SMS marketing? It’s cost-effective and mighty powerful — something which these stats prove all too well. Mind-Blowing SMS Marketing Statistics • While not everyone has a smartphone with internet access, 5 billion people in the world can send and receive SMS messages. • 75% of consumers are OK with receiving SMS messages from brands (after they’ve opted in). • SMS messages have a […]

Getting Back to Basics: Facebook Marketing 101

by Editor
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You’re probably already marketing your business on Facebook. If you’re not, you should be – but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results. It’s not uncommon for small business owners to dive into Facebook marketing without really knowing what they’re doing at first.  I mean come on, at some point you just have to dive in, right?  You may even have some decent results but I’m willing to bet they’re not as good as they could be. So… let’s get back […]