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Traffic & Conversion / 28 posts found

What Are the Most Important SEO Metrics to Track?

by Editor
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SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus? Which metrics can help you the most? That’s where I come in. It’s a lot to ask any small business owner to learn everything there is to know about SEO. It’s a complex topic. But here are the SEO metrics that you really should be […]

Your Next 30 Days In Marketing

by Editor
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Marketing in a time of economic crisis is no joke. But you already know that. Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look. And yet, for all that, marketing is a must if you want your business to stay afloat. For your business to survive, it’s a must to come up with a marketing plan that’s: Practical Affordable Achievable Effective If you can’t do that, then you may find yourself struggling. The good news is that we’ve done some of […]

How to Double Your Conversions with the Same Amount of Traffic

by Editor
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In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s not the amount of traffic you get that will determine the success of your business. Conversions are the name of the game. And guess what? I have good news for you. You can stop beating your head against a wall trying to figure out how to get more people to your […]

How to Create a Relationship-Building Autoresponder Series

Email marketing is one of those topics that keeps coming up – and for good reason. Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business. Arguably the most important time to engage with subscribers is when they’re new. By subscribing to your list, they’ve indicated a serious interest in your company and what you have to offer. It’s the ideal time to start building a relationship with them. That means you’ve got to create an autoresponder series that will grab your subscribers’ attention and give them what they need […]

Your Local SEO Resource

by Editor
Get Optimised for 2020 I talk a lot about local SEO and if you’ve recently updated your site, you may roll your eyes at the appearance of another article about local SEO. I get it. Believe me, I do. I don’t want to sound like a broken record. But… The truth is that local SEO is changing all the time. It’s hard to keep up – and I’m a professional marketer! I know it can be hard for small business owners to stay abreast of changes and keep their sites optimized for local search. To keep things simple, I’ve put […]