Social Media / 65 posts found
Online Marketing Trends to Give Your Business An Edge in 2018
In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. Weâve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over their competitors. To help you get you started â and to make this coming year more profitable for you â read about the five important digital marketing trends for 2018 below. CONTENT MARKETING TO ATTRACT AND ENGAGE PROSPECTS Content marketing is nothing new, but it […]
How to Curate Great Content for Facebook
Does hearing the words “Facebook content” immediately tire you out mentally? Do you cringe at the thought of having to drum up original posts every single day? Letâs be honest. Nobody really wants to do that. And there is an easier approach to Facebook content curation. It’s what we call the 70-30 approach: posting 70% original content and 30 curated content. Social media content curation in Facebook is cost-effective and easier than having to create new posts every time, so it has fast become a part of content marketers âcontent mix. Here, we will share four of the best practices […]
Has Your Business Hit a Plateau? Hereâs How to Get Things Moving Again
Your marketing is ticking along, delivering results and earning a solid ROI. Then, suddenly, it isnât. What went wrong? How can you get back on track? The simple explanation is that youâve hit a plateau. You were climbing, and now youâre on the flat. If you want your business to grow, you must find a new path to follow. The good news is that once you identify where your business has plateaued, you can take simple steps to correct the situation. Mapping Your Plateau You know your business isnât growing, but do you know why? Thatâs the first step to […]
Word of Mouth Still Rules the Marketing World
Word of mouth advertising is one of the oldest, but most effective forms of advertising. Simply put, it is the means of one person telling another person something about your business. It has always been one of the most powerful tools to have as an advertising medium. Ask yourself, are you more interested in listening to what a commercial has to say or what your best friend has to say? Who is more believable? As a business, part of your advertising plan should focus on word of mouth advertising. But in the world of today, word of mouth advertising is […]
How To Create Engaging Videos for Social Media
Video content will soon reign as king of content by 2019. Experts agree video is no longer an option as it will become 80% of internet traffic. Even if you have a local offline business where you may not need to market on Instagram or Twitter, your business belongs on video regardless of where viewers may consume it. Imagine this – more than 3 million small businesses shared video content on Facebook within a one-month timeframe. Itâs no longer a matter of âifâ but âwhenâ the majority of online marketing will be driven by video. By leaving your strategically created […]