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Reputation Marketing / 31 posts found

Why Building Authority is the Secret to Online Success

Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard time getting people to pay attention to you. Either way, the solution is to make yourself into an authority. Here’s the secret that a lot of entrepreneurs don’t know: Authority is not something other people bestow on you. It’s something you can build. That might surprise you. It shouldn’t. The […]

7 Ways to Acquire New Customers

by Editor
A stagnating business is more likely to fail than one that’s growing. I mean, let’s face it. That’s just common sense. Businesses that experience new growth – in the form of new customers – have an advantage over businesses that are barely managing to hold onto their existing customers. That’s not to say that customer retention doesn’t matter. It does! But attracting new customers is a must. And it can be expensive. In fact, research shows that attracting a new customer can be up to 10 times as costly as retaining an existing customer. But… That doesn’t mean you shouldn’t […]

How to Increase Sales on a Shoestring Budget

You’ve got to spend money to make money. Right? Well… maybe. The truth is that it it’s not that simple. Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t. In fact, there are ways to increase your sales even if you’re running on a shoestring budget. It’s all about getting creative and taking chances with your marketing where it makes sense to do so. So, with that in mind, here are some super-effective marketing tricks that can help you grow your sales without blowing through your (small) budget. Use Customer […]

How to Get More Customer Referrals

You want more business. That’s a no-brainer! But if you’re thinking that the best way to get it is through paid advertising, think again. The truth is that even in this electronic age, word of mouth advertising is worth its weight in gold. That’s why online reviews are important. 97% of all consumers read online reviews prior to patronizing a business – and most often, they’re reviews from strangers. Referrals from friends and colleagues carry even more weight. In fact, they convert 30% more often than leads that come from other sources. That’s why you need to set up a […]

7 Smart Ways to Grow Your Email List

Email marketing is where it’s at. It might not be the new, sparkly toy in your marketing tool box, but email kills when it comes to ROI. In fact, email marketing earns an average of $40 for every $1 spent. Let’s face it, that’s the ROI that marketing dreams are made of. And it points to what amounts to a missed opportunity for many businesses. If you’re not actively growing your email list, you’re missing out on one of the best, most cost-effective ways to grow your business. And here’s the thing. Growing your list doesn’t have to cost you […]