Reputation Marketing / 36 posts found
What Content Marketing Can Do For Your Business
Promoting your business online in today’s short attention span theater isn’t easy. Even those companies that currently rank well on search engines or have a thriving social media presence still face stiff competition. But simply ranking fairly well and engaging with your audience on social media is going to cut it. If you want to stand out from the crowd, an effective content marketing strategy is a must. Developing and executing an effective content marketing campaign takes a lot of work, but it will be well worth the long term benefits it can provide your business. Higher Visibility in Search […]
Is Instagram Right for Your Business?
Is Instagram Right your Businesses? It’s easy to share images of entrées you serve in your restaurant. And who is really going to complain about your new fall fashion line for your boutique clothing store? And if your business sells items like handmade crafts, you have definitely got an “in” on Instagram. But, does this mean that every business should consider using Instagram as part of their marketing strategy? It IS possible for just about any business to use Instagram. But, some businesses may need to be more strategic than others in their approach. For instance, you don’t want to post images […]
How To Define Your Brand Message
When it comes to establishing a strong foothold within your industry, it is absolutely necessary to build a unique and recognized brand that aligns with a clear and direct brand message. Your brand message should clearly and concisely convey to potential customers what you have to offer, and how committed you are to providing quality and value. But here’s the thing… “You aren’t the one who defines your brand message – your customers do!” It’s your job to lay the groundwork for what you want people to know about your business and then supporting that identity by demonstrating your expertise […]
Best Ways to Boost Facebook Engagement
Facebook continues to be one of the most popular and influential social media platforms in the world with more than one billion active users. As a business, you can no longer continue to leave Facebook out of your online marketing strategy. If you want to grow your business, you have to have a presence on Facebook. However, to be successful, and build your Facebook fan base, you have to be engaged with your audience. Here are five of the best ways that you can boost Facebook engagement and increase your fan base. Ask Questions A great way to spark dialogue […]
What’s Changing with Google (and How It Affects You)
Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what? You can’t stop trying. Ranking high on Google is a must for every local business. The businesses that appear in the top five spots on Google get the lion’s […]