Reputation Marketing / 59 posts found
10 Practical Local Marketing Ideas You Can Deploy Right Now
You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank. I hear you. So, without further ado, here are 10 of the most practical and affordable local marketing ideas I know. #1: Fine-Tune Your Google My Business Google My Business is the gold standard of customer reviews for a reason. When your customers and prospects search for your business using Google, your reviews are […]
Marketing on a Budget and Staying Afloat During the Pandemic
What do you do when business is slow, and profits are down? If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing plan could spell the difference between success and failure. Not convinced? It turns out there’s research to support the idea that marketing is critical during a recession. A Harvard Business Review study looked at the performance of 4,500 businesses during recession. It found that the companies with the most forward-thinking […]
Is Your Reputation Costing You Business?
The song says, “I don’t give a damn ‘bout my bad reputation.” Those lyrics sounded fun and rebellious when Joan Jett sang them but taking that attitude when it comes to your online reputation can be disastrous to your business. Not caring about your online reputation is a mistake. And your online reputation consists of more than your carefully-thought-out website and social media pages. Most importantly, your online reputation is something you can control – for the most part. Here’s what you need to know. The Elements of Your Online Reputation Your online reputation is the total of everything shown […]