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Reputation Marketing / 59 posts found

The Importance of Local Reviews to Growing Your Business

by Editor
The Importance of Local Reviews to Growing Your Business According to the latest local consumer review survey carried out by BrightLocal, new data for 2015 shows a marked growth in the amount of consumers who read online reviews. Since 2010 BrightLocal has conducted the Local Consumer Review Survey with an emphasis on reviews for local business and exploring how consumers read and use online reviews. By surveying 1000’s of consumers they manage to gather the data small companies need to prioritise their reputation marketing strategy with customer reviews. If you are running a local business there are three key points […]

3 Marketing Lessons Small Businesses Can Take From Uber

by Editor
Marketing Lessons Local Business Owners Can Learn From Uber If you have ever taken an Uber ride, you were given the choice to quickly rate your ride, and Uber uses this intel to constantly develop itself. Local businesses should try to get quick feedback as well. Offering a bonus for an online review is a great way to do this. These reviews can do amazing things for marketing and advertising in the world of reputation management. Even negative reviews can look good if you respond properly and show consumers that you care. Form Partnerships To prolong its reach and marketability, […]

How to optimise your Google My Business listing

by Editor
How to Optimise Your Google My Business Listing The term “google it” has become the default position when someone needs answers online. So if Google is Master of the Universe when it comes to search engine use and new customers finding your business, it is important you understand how important your Google My Business listing is to ranking in Google search results. The more complete your listing is the more likely Google will reward you in the search results. Additionally, if you want any chance of showing up in the life-altering Local 3-Pack which prominently displays the top three most […]
Knowing Where And How To Apply The Treatment

Knowing Where And How To Apply The Treatment.

by Editor
Remember that old story about the TV Repair Man who was called out to fix a TV set? He arrived, twiddled around for 20 seconds, took out a hammer from his tool case and hit the TV set smartly, just once, on the side of the cabinet. The picture appeared – and stayed. Perfect vision, perfect sound. The TV repair man closed his case and said to the customer “There you are sir. That’ll be £50.” “£50?” he cried, “You’ve only been here 2 minutes and all you did was hit my set with a hammer!” “True sir”, the TV […]