Reputation Marketing / 42 posts found
Does Social Proof Beat Everything Else in Marketing?
Have you ever looked at yourself in the mirror and said, “I don’t like what I see”? What you do next generally depends on you’re feeling. “Ah well c’est la vie, must be getting old” or “OK what am I going to do about it?” Funnily enough when you do something about it you begin to feel better about yourself and so do others. You start to get compliments and the world suddenly seems a brighter place. As a business how often do we look at ourselves in the mirror. The one thing for sure is that we are being […]
How Social Proof Can Give You An Edge Over Your Competitors
Do you offer a worthwhile product or service? You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth. There are all kinds of ways to prove that a product is good. Remember the old Coke vs. Pepsi taste tests? That’s one example of proof. But, in these days of social media marketing, by far the most popular and impactful kind of proof is social proof. What is social proof? Why does it matter? And – most importantly – how […]
The 5 Simple Marketing Metrics You Should Know
When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things. That attitude’s a common one – but it’s not a great idea to ignore marketing. And while you might not have a ton of time to spend on marketing, there are a few basic marketing metrics that you should have at your fingertips all the time. In fact, not knowing them can negatively affect your business’s profitability over time. #1: The Size and Demographics of Your Audience Your […]
5 Warning Signs that your website is losing you business
If you are frustrated with your current website not delivering the flood of prospects that you’d expected you are not alone. Furthermore, you probably have a lot of unanswered questions. “Why don’t I get more visitors to the website?”, “Why don’t I get more business from the website?”, “How do I fix this?”, “What’s it going to cost me?” You need to understand that it’s not your fault. Over the past few months we’ve looked at thousands of websites just like yours and our findings are revealing. While web designers build nice looking sites, they often don’t understand the vital […]
Four Steps to Turn Fans into Brand Ambassadors
In a perfect world, everyone who buys your products would talk about them to everyone they meet. The problem is, we don’t live in a perfect world. And, while some of your customers might be ardent fans, others may need a bit of coaxing to get there. The good news? You can turn customers into enthusiastic brand ambassadors in just four easy steps. That might sound too good to be true, but it’s not. The trick is knowing what makes someone a brand ambassador – and then leading them down the road instead of hoping they’ll get there on their […]