Reputation Marketing / 56 posts found
Marketing Hacks (That Make Your Life Easier)
Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Since there are only so many hours in a day, it’s essential to have a few tricks up your sleeve: things that can help you fine-tune your marketing and get the most bang for your buck. Here are some marketing hacks to help you focus your attention and reap the rewards. Pay Attention to Your Data When was the last time you looked at your data on Google Analytics? If it’s […]
How to Ask for Online Reviews (And Get Them Fast)
I hope you’re not sick of me talking about online reviews because I’m about to do it again. Why? Because they can have a huge impact on your business and bottom line. 91% of consumers between the ages of 19 and 34 trust reviews and consumers are more likely to trust your company if you have at least 40 reviews. If you don’t already have a solid review presence, it’s time to get serious about building one. The great news is that 68% of customers who are asked to leave a review are willing to do so. Here’s how to ask for them. […]
10 Practical Local Marketing Ideas You Can Deploy Right Now
You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank. I hear you. So, without further ado, here are 10 of the most practical and affordable local marketing ideas I know. #1: Fine-Tune Your Google My Business Google My Business is the gold standard of customer reviews for a reason. When your customers and prospects search for your business using Google, your reviews are […]
Marketing on a Budget and Staying Afloat During the Pandemic
What do you do when business is slow, and profits are down? If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing plan could spell the difference between success and failure. Not convinced? It turns out there’s research to support the idea that marketing is critical during a recession. A Harvard Business Review study looked at the performance of 4,500 businesses during recession. It found that the companies with the most forward-thinking […]
Keeping Your Business Relevant During a Pandemic
There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. Cases in the United States and around the world are increasing exponentially and in a short time, we’ve gone from business as usual to most of the world’s population sheltering in their homes. For business owners, the element of uncertainty looms large. Governments are advising non-essential businesses to close to protect employees and the public. If your business is going to survive, it will be because you find a way to keep your products […]