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Reputation Marketing / 63 posts found

Why citations are so important

by Editor
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Small businesses don’t rely on word-of-mouth anymore.  Not like they used to – in the traditional sense anyway.  Whether you are running a hair salon or own a local restaurant in the community, you need a top 3 position on Google or people just won’t find your business nowadays. So, if you’re struggling with getting foot traffic, calls, or leads to your business and need a local SEO boost, you’re in the right place.   One key strategy for local SEO that really makes a difference is building citations for your business. In today’s issue, we are going to talk about citations and why they are extremely important for your […]

Testimonials, Reviews & Recommendations – What’s the difference?

by Editor
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Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and recommendations act as an undeniable mechanism for growth and customer engagement. Amazon does a brilliant job of rolling all three into its e-commerce platform, and reviews and recommendations have become a large part of the brand’s success.   Source: https://www.ecomengine.com/blog/use-amazon-reviews-website  This article looks at the difference between reviews, testimonials and recommendations, and why they are all critical for your business.   What is a Review?  Nearly 90% of consumers read reviews before making a purchase, with…

Why does your business need to promote its reviews?

by Editor
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When it comes to your online reputation there are 3 elements, Manage, Build and Market. Most companies and service providers only deal with the first and possibly second elements but the most important is marketing your 5 Star Reputation. When people want to find something on the web they generally ‘Google it’. Having the ability to show recent 5 Star reviews on Google can make your firm stand out from the crowd. According to a recent BrightLocal survey 76% of people trust reviews as much as personal recommendations. In fact, 92% of buyers are more likely to purchase after reading […]

How to Use YouTube to Market Your Small Business

by Editor
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Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food mashups or doing stunts.   The truth is that YouTube is the world’s second-largest search engine. Only Google sees more traffic. People who watch videos on YouTube are always looking for new content to watch and there’s a big opportunity for small businesses like yours to find a whole new audience with video marketing.  Show Off Your Products   Do your customers know how to use […]

Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional. The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business listing – and that counts as digital marketing. It’s also the bare minimum you can do. So, with that in mind, let’s talk about why every small business – including yours – needs digital marketing, and which marketing strategies we recommend. What is Digital Marketing?  […]