Reputation Marketing / 36 posts found
New Marketing Opportunities on Instagram (that Small Business Owners Will Love)
New Marketing Opportunities on Instagram (that Small Business Owners Will Love) What’s Instagram to you? If your response is something like “a platform to share selfies” or “something my kids use,” then guess what? You’re missing some exciting marketing opportunities for your business. The truth is that more small businesses using Instagram for marketing than ever before. And the best part? It’s easier to get started than you’d think. All you need is a mobile phone and a strategy – and we can help with the strategy part. You may not know that Instagram has some very cool features that […]
Here’s Why Your Business Isn’t Growing (and how to turn things around!)
Here’s Why Your Business Isn’t Growing (and how to turn things around!) Your business is in a rut. And guess what? Even if it isn’t right now, it will be some day. It happens to every business. The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t work. You’re stuck. But, the good news is that it doesn’t need to be that way. When your business gets stuck and stops growing, there are things that you probably aren’t doing that […]
Is Wi-Fi Marketing Right for Your Business?
Is Wi-Fi Marketing Right for Your Business? You’re happy when you go into a business and they offer free wi-fi. Don’t you want your customers to feel that way too? Let’s face it. Nobody likes having to eat into their monthly data allowance to look something up on the fly. When you’re home, your phone’s connected to your wi-fi. And, when you go into a business that makes their wi-fi available to customers, you’re grateful. Guess what that means? The free wi-fi you offer your customers is also – drum roll, please – a terrific marketing opportunity. Handle it right, […]
7 Conversation Starters to Get Your Audience Talking
You can’t read anything about marketing these days without reading about engaging your customers. But what does that really mean? Engaging means capturing someone’s attention – connecting – and having a conversation. Not easy to do on the internet, particularly when there are millions of other things clamoring for attention at the same time. But, that doesn’t mean it’s impossible. It just means you need to try harder. The thing is, your customers want to talk to you. They want to know what you think, and most importantly, they want to believe that you care what they think. It’s not […]
How to Avoid Getting Slapped by Google’s E.A.T. Update
Has your organic traffic taken a nosedive lately – or if not a nosedive, at least a significant dip? There’s a reason for that. Google tweaks its search algorithm all the time. Some updates are small and make only a small difference in search rankings. Others are major. And, that’s the case with the E.A.T. update, which caused some previously top-ranked sites to lose more than 50% of their organic traffic overnight. Yikes. If you’re familiar with Google’s methods, then you know that they hardly ever comment on updates or share relevant information about them. That means that marketers and […]