Reputation Marketing / 58 posts found
Small Business Success with Online Reputation Marketing
Reputation Marketing may sound like a big business process that your small business doesn’t have to worry about, but that just isn’t’ true. Whether you are a dentist, lawn service, barbershop, pizza shop, or shoe store, your online reputation is winning or losing customers every day. Living in the digital age, a business’s reputation is increasingly tied almost exclusively to its online presence. Where we used to find a plumber by asking our friends and neighbours who they use, now all the information we could want is just a few clicks or voice search away. Whether you have created it […]
Reputation Self-Audit
As a small business owner, you need to know that your online reputation is how your business is viewed in the marketplace. Future customers are relying on your online reputation to decide whether or not they should do business with you, and it’s vital to future growth to grow a positive online reputation and protect it. First Things First – Reputation Audit The first step in growing and protecting your online reputation is knowing what your reputation is. You can’t control what is being shared online if you don’t see for yourself what is currently showing up online when your […]
Marketing Hacks (That Make Your Life Easier)
Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Since there are only so many hours in a day, it’s essential to have a few tricks up your sleeve: things that can help you fine-tune your marketing and get the most bang for your buck. Here are some marketing hacks to help you focus your attention and reap the rewards. Pay Attention to Your Data When was the last time you looked at your data on Google Analytics? If it’s […]
How to Ask for Online Reviews (And Get Them Fast)
I hope you’re not sick of me talking about online reviews because I’m about to do it again. Why? Because they can have a huge impact on your business and bottom line. 91% of consumers between the ages of 19 and 34 trust reviews and consumers are more likely to trust your company if you have at least 40 reviews. If you don’t already have a solid review presence, it’s time to get serious about building one. The great news is that 68% of customers who are asked to leave a review are willing to do so. Here’s how to ask for them. […]
10 Practical Local Marketing Ideas You Can Deploy Right Now
You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank. I hear you. So, without further ado, here are 10 of the most practical and affordable local marketing ideas I know. #1: Fine-Tune Your Google My Business Google My Business is the gold standard of customer reviews for a reason. When your customers and prospects search for your business using Google, your reviews are […]