USA: 1 646 492 8887 UK: 0115 9701471

Reputation Marketing / 12 posts found

6 Ways to Get a Leg Up on Your Competitors

by Editor
Comments are off for this post.
Marketing your business is easier than ever thanks to the internet. Right? Wrong. Well, not totally wrong – but there’s no denying that in some ways, digital marketing complicates things for small business owners. What do I mean by that? Well, before the internet, most companies were competing with only a few rivals. There were exceptions, of course – mail order companies like LL Bean are a good example. But for the most part, business competition was a local affair. With the internet, that all changed. Suddenly the marketplace (and the competition) became global. While some companies (those who provide […]

Community Giveaway for Local Businesses and Charities

Has this year been tough for your local business or charity and the enthusiasm that you showed at the beginning long gone, to be replaced with the gloom of the winters day? We all have dreams at the beginning of the year that we pretend are well thought out plans. All that time doing the things we love, spending time with the family, relaxing on holiday, taking an evening off, we must stop kidding ourselves. 14 years ago we started the Adodo Community Initiative, giving a percentage of anything a customer spent with us to the school or charity of […]

Online Marketing Trends to Give Your Business An Edge in 2018

In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over their competitors. To help you get you started — and to make this coming year more profitable for you — read about the five important digital marketing trends for 2018 below. CONTENT MARKETING TO ATTRACT AND ENGAGE PROSPECTS Content marketing is nothing new, but it […]

6 Smart Ways to Generate More Positive Reviews

by Editor
Who doesn’t love a positive review from a satisfied customer? Every business owner knows the value of positive reviews – and they’ve never been important than they are right now. Did you know that more than 80% of all consumers say that they trust a product review from a stranger as much as they would a personal recommendation from a friend. Not only that, people trust user reviews more than the official descriptions of products. If you’re thinking of customer reviews as something that you can’t control, think again. Business owners can do a lot to encourage reviews – and […]

Word of Mouth Still Rules the Marketing World

Word of mouth advertising is one of the oldest, but most effective forms of advertising. Simply put, it is the means of one person telling another person something about your business. It has always been one of the most powerful tools to have as an advertising medium. Ask yourself, are you more interested in listening to what a commercial has to say or what your best friend has to say? Who is more believable? As a business, part of your advertising plan should focus on word of mouth advertising.  But in the world of today, word of mouth advertising is […]