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Online Marketing / 78 posts found

How Much Are Your Customers Worth? (Hint: It’s More Than You Think)

You’ve got to spend money to make money. That’s they say, right? And yet, for some small business owners, a generous marketing budget just isn’t in the cards. You can skimp on marketing, but I’m willing to bet you haven’t considered something that you should be thinking about… And that’s the lifetime value of each loyal customer you attract with your marketing campaigns. You know that it costs more to attract a new customer than it does to retain an existing one – but how much can you really afford to spend to attract a new customer? Knowing the lifetime […]

How Micro Moments Can Help You Attract New Customers

Right now, potential customers are online looking for your business. And you might be missing them. Scary thought, isn’t it? Let’s face it, there’s a ton of content out there. It can be hard to find what you’re searching for – and if the content you’re producing isn’t providing what the people in your target audience need when they need it, then they’re likely to end up with one of your competitors. The answer? Understand the moments when customers pick up their phones to look for your business and craft content that gives it to them. One way is to […]

5 Ways to Use Artificial Intelligence to Increase Your Sales

The robots are coming for your business. Okay, that might be a slight exaggeration, but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before. And while you might think that investing in AI is for huge companies with huge budgets, the truth is that AI is more affordable – and more versatile – than you might think. Artificial intelligence, if programmed and used properly, can help you increase your sales, enhance your customers’ experience, and manage your business more effectively. Here are 5 things you can do with artificial intelligence starting now. #1: […]

The Foolproof Way to Get Around Facebook’s Page Algorithm

In February of 2018, Facebook announced plans to prioritize personal content and de-prioritize content from pages. That means that if you’ve got a Facebook page for your local business, your content is only being seen by a very small percentage of your followers unless you pay to promote it. Nothing to be done, right? It’s one of those things that you can’t control… or is it? It turns out there’s a super-easy (and FREE) way to connect with both existing and potential customers on Facebook without paying to promote your content. It involves creating a Facebook group to promote your […]

How to Turn Your Website Into An All Day Sales Machine

Having a great-looking website that represents your company is enough to keep your business healthy and growing – right? If only it were that simple. The sad truth is that most local businesses aren’t doing everything they can to generate leads online. And, it all starts with their websites, which – let’s face it – aren’t getting the job done. In fact, I’ll take it a step further. If you’re not opening your inbox to find new leads from your website every day, you might as well not have a website. The good news is, you can change that. Your […]