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Online Marketing / 140 posts found

6 Free Audit Tools to Optimise Your Website for the Search Engines

by Editor
6 Free Audit Tools to Optimise Your Website for the Search Engines If you like doing things yourself then here are 6 free tools to help you. Just like your accounts you need to know your numbers. However, make sure that you don’t spend your time trying to figure all this out at the expense of your key responsibilities. That being said; Do you know how to analyse your Search Engine Optimisation successes and failures? How do you measure the return on investment of your SEO tactics? How do you know what is working and what is not? Do you […]

3 Marketing Lessons Small Businesses Can Take From Uber

by Editor
Marketing Lessons Local Business Owners Can Learn From Uber If you have ever taken an Uber ride, you were given the choice to quickly rate your ride, and Uber uses this intel to constantly develop itself. Local businesses should try to get quick feedback as well. Offering a bonus for an online review is a great way to do this. These reviews can do amazing things for marketing and advertising in the world of reputation management. Even negative reviews can look good if you respond properly and show consumers that you care. Form Partnerships To prolong its reach and marketability, […]

How to optimise your Google My Business listing

by Editor
How to Optimise Your Google My Business Listing The term “google it” has become the default position when someone needs answers online. So if Google is Master of the Universe when it comes to search engine use and new customers finding your business, it is important you understand how important your Google My Business listing is to ranking in Google search results. The more complete your listing is the more likely Google will reward you in the search results. Additionally, if you want any chance of showing up in the life-altering Local 3-Pack which prominently displays the top three most […]
Knowing Where And How To Apply The Treatment

Knowing Where And How To Apply The Treatment.

by Editor
Remember that old story about the TV Repair Man who was called out to fix a TV set? He arrived, twiddled around for 20 seconds, took out a hammer from his tool case and hit the TV set smartly, just once, on the side of the cabinet. The picture appeared – and stayed. Perfect vision, perfect sound. The TV repair man closed his case and said to the customer “There you are sir. That’ll be £50.” “£50?” he cried, “You’ve only been here 2 minutes and all you did was hit my set with a hammer!” “True sir”, the TV […]

What have the Google Mice Update and Queen Elizabeth got in common?

by Editor
21st April will be the last time Queen Elizabeth II has a birthday in the eighties, at 89. It could also be the last time you see your website ranking well in Google searches. Whilst it might not affect the Queen all that much it WILL affect you if you are a local business.   The latest announcement from the King of search, Google, not Prince Phillip, is the most emphatic they have made. It is a not an if, or a but or a maybe it is a definite. On that date Google will begin rolling out a worldwide […]