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Online Marketing / 78 posts found

5 Foolproof Ways to Get Visitors BACK to Your Website

Attracting a visitor to your website once is good. It means that your marketing is strong enough – or your Google rank is high enough – that you stood out from the competition and snagged some traffic. So what? If you know anything at all about marketing, you know that it’s rare for a first-time visitor to a website to buy anything or even fill out a subscription form. It’s what they do on their NEXT visit – and the one after that – that will determine whether you’ve gained a new customer. Makes sense, but it never ceases to […]

The SEO Trends Making the Biggest Impact in 2019

by Editor
SEO changes are coming one after another – like waves. And in 2019, you’ve got two choices: sink or swim. Sound dramatic? Maybe it is. But the truth is that it’s getting more and more difficult to stay on top of the shifting tides of SEO. Google’s updates its algorithm regularly and doesn’t share the changes – and if you want your website to stay visible and maintain its rank, you’ve got to be ready to move with the current. So, with that in mind, here are the biggest SEO trends of 2019 as I see them – and some […]

The Pros and Cons of Having AI Interact with Your Customers

What do you think of when you think of artificial intelligence? If your thoughts veer to the ominous HAL in 2001: A Space Odyssey, you’re not alone. And yet, in my opinion it’s a mistake for small business owners to avoid investing at least a little bit of time and money in AI. It’s a trend that’s here to stay. Now, that’s not to say that there aren’t some potential downsides to using AI. The most natural application of the technology for small business owners is a chatbot that can augment and improve your customer service. That means the bot […]

How to Create a Killer Facebook Video Ad for Your Business

by Editor
Not using Facebook video for advertising? I’m not going to beat around the bush. You’re making a mistake. In fact, I think Facebook video marketing may be the single best way to increase conversions and sales for your business. That’s a bold statement, but I can back it up. People watch a huge amount of video on Facebook: Videos on Facebook get more than 8 billion views per day Facebook users watch more than 100 million hours of video on the platform each day Forbes estimates that half a billion people watch at least some video on Facebook each day […]

How to Avoid Getting Slapped by Google’s E.A.T. Update

Has your organic traffic taken a nosedive lately – or if not a nosedive, at least a significant dip? There’s a reason for that. Google tweaks its search algorithm all the time. Some updates are small and make only a small difference in search rankings. Others are major. And, that’s the case with the E.A.T. update, which caused some previously top-ranked sites to lose more than 50% of their organic traffic overnight. Yikes. If you’re familiar with Google’s methods, then you know that they hardly ever comment on updates or share relevant information about them. That means that marketers and […]