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Online Marketing / 57 posts found

Your Facebook Marketing is Missing the Boat with Gen X, Millennials, and Gen Z

You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what? If you’re not tailoring your content to the generation of your audience, you’re missing the boat. Wondering why? It’s because members of Generation X, Millennials, and Gen Z use Facebook in different ways. There’s no one approach that will work for all of them. That means you’ve got to know your audience and then customize your approach to ensure that you’re reaching them. Marketing to Generation X Let’s start […]

Is Your Website Optimization Getting the Job Done

Your Google ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic goes to sites listed on the first page of search results. How do they get on that first page? Here’s the secret: Their sites are optimized to ensure that they get there. I’m sure you already known about Search Engine Optimization, but a lot of local businesses are, quite simply, not getting the job done. They’re focusing on outdated (read: keyword-centered) SEO methods, or else they’ve designed their own websites […]

Boost Business with These 7 Tools You Probably Haven’t of

A great artist may have vision and talent, but to bring a vision to life, the artist needs the right tools. That’s as true of painting as it is of marketing. And while a true artist should never blame tools for a job poorly done, the truth is that the wrong tools can have a negative impact on their work. Your social media tools aren’t getting the job done. You might think you have the latest and greatest – and maybe your social media game is on point. But that said, I’m willing to bet that there are a few […]

How to Tell Your Marketing Strategy Isn’t Working

When you are running a small business, your marketing can make all the difference between a successful year and one that falls short of your goals. Of course, every business does their best to develop and execute dynamic marketing plans to drive customer conversions, however they can often fall short of the mark. One of the biggest mistakes that companies make is failing to review their marketing strategy to see where exactly they are falling short. By performing regular reviews of your marketing plan, you can quickly identify when it is not working, leading to solutions that you implement right […]

7 Things People Don’t Tell You About Social Media Marketing

Social media marketing can seem deceptively simple to people who look at it from the outside. All you need is a great product or service and your audience will find you. Wouldn’t it be great if that were true? But sadly, it’s not. In fact, social media marketing is a real challenge for local businesses – and can prove tricky even to people who spend a lot of time and energy managing their social media accounts. The reason? There are some popular misconceptions about social media marketing and some secrets that you simply won’t know about unless someone tells you. […]