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Online Marketing / 102 posts found

How to Get More Customer Referrals

You want more business. That’s a no-brainer! But if you’re thinking that the best way to get it is through paid advertising, think again. The truth is that even in this electronic age, word of mouth advertising is worth its weight in gold. That’s why online reviews are important. 97% of all consumers read online reviews prior to patronizing a business – and most often, they’re reviews from strangers. Referrals from friends and colleagues carry even more weight. In fact, they convert 30% more often than leads that come from other sources. That’s why you need to set up a […]

7 Smart Ways to Grow Your Email List

Email marketing is where it’s at. It might not be the new, sparkly toy in your marketing tool box, but email kills when it comes to ROI. In fact, email marketing earns an average of $40 for every $1 spent. Let’s face it, that’s the ROI that marketing dreams are made of. And it points to what amounts to a missed opportunity for many businesses. If you’re not actively growing your email list, you’re missing out on one of the best, most cost-effective ways to grow your business. And here’s the thing. Growing your list doesn’t have to cost you […]

What’s the Definition of a GOOD Website?

Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? I don’t think so. I’ve seen some pretty terrible websites. Here, I’m talking about sites that are arguably worse than having no website at all. They’re amateurish, ugly, and worst of all… They’re ineffective. That means they don’t do a single thing to elevate the business they represent. They don’t attract visitors, and when someone lands on the site by chance, they don’t stick around. The problem is that a lot of entrepreneurs […]

These SEO Trends Will Dominate in 2018

by Editor
Trying to stay on top of SEO trends is like trying to hit a moving target while on a speeding train. The landscape and perspective changes so quickly that it can feel impossible to keep up. But you need to try. The good news is that there are some new trends on Google that can help increase your visibility – if you know how to use them. There’s a bit of a learning curve here, but we’re going to break it down for you and tell you how to take advantage of each one… so 2018 can be your best […]

Create the Perfect PR for Your Local Business

by Editor
How to turn your business’s news into publicity to attract more customers. 21 Click Worthy Ideas to Create the Perfect PR for Your Local Business! Jane Russell, the actress, once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and there is no better marketing tool for your business than publicity… i.e. online exposure. It’s vital to the growth of your business because it gets people talking about you and brings customers through the door or to your website. It is so powerful that companies have huge marketing budgets and hire […]