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Online Marketing / 83 posts found

How The SEO Game Has Changed

by Editor
It’s official. The SEO game has changed. That’s the word in a new and ever-evolving world of search. In fact, things are changing so quickly that they’re hard to keep up with. We no longer live in a world where we can easily grab hold of what matters in SEO because it changes constantly. We grasp one new reality – like the importance of local search – and another one pops up right behind it. It can feel impossible to keep up – and yet keep up we must. What SEO Used to Be When studying the evolution of anything, […]

Optimising Your Website for Smart Speakers and Voice Activated Devices

by Editor
Do you use voice search on your phone or on an in-home device like Google Home or Amazon Echo? More people do this year than last year – and that’s a trend that’s likely to continue. As of March 2017, 12% of American households have a voice assistant. Some are named Siri and others are named Alexa… But they’re all doing the same basic thing. They’re providing voice-activated, localized search results that use casual human speech and questions instead of traditional keywords. In other words, instead of going to Google and typing: Best delivery pizza Chicago People are saying: Okay […]
Is Local SEO Still Relevant?

Is Local SEO Still Relevant?

Local SEO is all over the place – and then it’s not. One minute it’s the flavor of the month, and the next, it seems like everybody has forgotten about it. For that reason, you might be wondering: Is local SEO still relevant? The answer is a resounding YES – in fact, we’d argue that it’s more important than ever before. Let’s talk about why. The State of Local SEO Let’s start by reviewing some key statistics regarding local SEO. Here’s what you need to know: 50% of consumers who do a local search on their smartphone – and 34% […]

Creating Killer Blog Titles Your Readers Can’t Resist

by Editor
The one thing you need to know about creating killer blog titles is… What? What is it? You need to know… … and that’s the point. The title you put at the top of your blog post can make or break everything that follows. Slap a dull headline there and readers will leave before checking out the first sentence. But… come up with a compelling headline – the kind that’s irresistible to readers – and they’ll not only read your post… They’ll share it. Since virality is a key goal for online content, it shouldn’t come as any surprise that […]

What You Need to Know about Google Posts

by Editor
You already know that Google is the search king – but now there’s a new way for local businesses to use it. We’re talking about Google Posts. You might not be using this feature of Google My Business yet… But you should. In fact, done properly, Google Posts can help you share vital information about your business – and attract new customers. What’s a Google Post? In case you don’t already know, a Google Post is a short post (300 characters or less) that you can create using GMB. Most businesses use them to: Promote upcoming events Share daily specials […]