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Online Marketing / 93 posts found

Create the Perfect PR for Your Local Business

by Editor
How to turn your business’s news into publicity to attract more customers. 21 Click Worthy Ideas to Create the Perfect PR for Your Local Business! Jane Russell, the actress, once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and there is no better marketing tool for your business than publicity… i.e. online exposure. It’s vital to the growth of your business because it gets people talking about you and brings customers through the door or to your website. It is so powerful that companies have huge marketing budgets and hire […]

Make Every Click Count: Tips for Creating Killer PPC Ads

by Editor
When you create pay-per-click ads, you pay for every click you get. So, it stands to reason that you want to make every click count. But how can you do that? The key is to hone your ad creation skills so that your ads: Appeal directly to your target audience Give people what they need and expect to see Persuade them to click through and visit your site The good news? Even if you don’t think of yourself as a marketing pro, there are some simple tricks you can learn to take your PPC ads to the next level. Here […]

8 Secrets of Local Facebook Marketing in 2018

Have you made New Year’s resolutions for your business? If not, why not? Think about it. It’s a new year and it’s one that’s full of opportunities. Even if you killed it with your marketing in 2017, there’s always room for improvement. So, here’s one suggestion for a resolution: Master local marketing on Facebook. Facebook is huge, with 2.2 billion users and counting. The chances are good that many of your customers use it daily – but that doesn’t necessarily mean that you’re doing a great job of connecting with them. And let’s face it – social marketing has some […]

Upgrading SSL for Beginners – Why This is a Must for 2018!

by Editor
Unless you’ve been hiding under a rock, you’ve probably heard something about upgrading your site with SSL. It’s been in the news a lot. But what does it mean? If you’re confused about SSL and why it matters, you’re not alone. A lot of entrepreneurs are wondering whether they really need to worry about it – and what to do if the answer is yes. So, let’s break it down. What Is SSL? SSL stands for Secure Sockets Layer. That might not mean much to you, but it means a lot to Google. Here’s why. SSL is the standard encryption […]

Calculating the Value of a Lifetime Customer – What You Need to Know

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get the biggest bang for your marketing buck if you make retaining existing customers a priority. That doesn’t mean that attracting new customers is a waste of time. But it does mean that your long-term goals might be suffering as a result of your current marketing […]