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Online Marketing / 102 posts found

What’s Driving Growth in SMB Marketing Expenditures?

by Editor
To understand where the opportunities in digital are, we need to take a look at trends in SMB marketing expenditures. Borrell Associates runs the largest survey of local advertisers in North America, which means they know what advertisers are doing, predicting, and how they’re acting on predictions. Here’s a broad-strokes look at what the data tells us about the marketing landscape in 2018: Advertising is forecast to rise 5.3% overall, but the tide isn’t rising for all media. Traditional media (non-digital), especially print and broadcast, is projected to decline by 2.2% while digital media should increase 12.7%, or 126.8 million dollars. […]

Your Website Content Sucks and Here’s Why

by Editor
Your website content sucks. Ouch. That’s painful to hear, but it’s also probably true. But you’re not alone. Most small business website content sucks. It’s badly conceived, poorly written, boring, and – worst of all – ineffective. Double Ouch. The good news is, you can make it not suck. It’s not even that hard. The most difficult part is evaluating your content with a critical eye and acknowledging that it’s not working. Once you’ve done that, it’s within your reach to create compelling and persuasive content that will get results. Signs That Your Content Sucks Your content probably sucks, but […]

6 Reasons Why You Should Outsource Your Marketing

Online marketing is easy. Everybody’s doing it, from bloggers to Etsy entrepreneurs. Why should you pay for something you can do yourself, right? You could look at it that way. It’s certainly true that technology has made marketing more accessible than ever. If you’re just starting out, you may think that spending money to hire a company doesn’t make sense. You’re wrong. In fact, failing to hire a company is one of the biggest mistakes that entrepreneurs make. It’s not necessary in every situation. But here’s the thing: “If you’re not a professional marketer, it’s a virtual certainty that you’re […]

How to Rank for “Businesses Near Me” Local Searches

Search has changed in the last four years. Anybody who’s paying attention knows that. Since 2014, mobile searches have overtaken desktop searches. At the same time, Google has prioritized local searches to the point where finding non-local results has become almost impossible. In fact: These two factors, combined with a concurrent rise in voice search, have changed the ballgame when it comes to ranking for local searches on Google. They explain why searches for “businesses near me” have skyrocketed. After all, if someone’s out looking for a place to eat or a store to visit, they’re probably not looking for […]

Why Building Authority is the Secret to Online Success

Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard time getting people to pay attention to you. Either way, the solution is to make yourself into an authority. Here’s the secret that a lot of entrepreneurs don’t know: Authority is not something other people bestow on you. It’s something you can build. That might surprise you. It shouldn’t. The […]