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Online Marketing / 79 posts found

Calculating the Value of a Lifetime Customer – What You Need to Know

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get the biggest bang for your marketing buck if you make retaining existing customers a priority. That doesn’t mean that attracting new customers is a waste of time. But it does mean that your long-term goals might be suffering as a result of your current marketing […]

How to Approach Social Media in 2018

Where is social media marketing going in 2018? Good question. The social media landscape seems to change constantly. Facebook is constantly adding new features and tweaking their algorithms, and even people who use social media to market every day sometimes find themselves wondering how to keep up. The key is not so much trying to stay on top of Facebook’s changes as it is getting a handle on what your marketing goals are. So – what is it you want to accomplish in 2018? Let’s start there. Setting Social Media Marketing Goals One of the great things about social media […]

6 Ways to Get a Leg Up on Your Competitors

by Editor
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Marketing your business is easier than ever thanks to the internet. Right? Wrong. Well, not totally wrong – but there’s no denying that in some ways, digital marketing complicates things for small business owners. What do I mean by that? Well, before the internet, most companies were competing with only a few rivals. There were exceptions, of course – mail order companies like LL Bean are a good example. But for the most part, business competition was a local affair. With the internet, that all changed. Suddenly the marketplace (and the competition) became global. While some companies (those who provide […]

Community Giveaway for Local Businesses and Charities

Has this year been tough for your local business or charity and the enthusiasm that you showed at the beginning long gone, to be replaced with the gloom of the winters day? We all have dreams at the beginning of the year that we pretend are well thought out plans. All that time doing the things we love, spending time with the family, relaxing on holiday, taking an evening off, we must stop kidding ourselves. 14 years ago we started the Adodo Community Initiative, giving a percentage of anything a customer spent with us to the school or charity of […]

Online Marketing Trends to Give Your Business An Edge in 2018

In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over their competitors. To help you get you started — and to make this coming year more profitable for you — read about the five important digital marketing trends for 2018 below. CONTENT MARKETING TO ATTRACT AND ENGAGE PROSPECTS Content marketing is nothing new, but it […]