Online Marketing / 102 posts found
Why Your Free Consultation Offer Sucks (And How To Fix It!)
When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase your product. There’s just one problem with that – it’s not enough. And if your primary (or only) lead magnet is a free consultation, there are some things I’m willing to bet you’re doing wrong. If your free consultation offer isn’t blowing up your calendar, there are things you can […]
How to Create Killer Local Content for Your Business
In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were. Then web marketing came along and changed everything. At first, the recommendation was to focus on general keywords. But over the years, Google and other search engines have changed their algorithms. Now, they prioritize local search over everything else. What does that mean? In short, it means that creating compelling local content isn’t optional. It’s as necessary as oxygen. […]
How to Turn Your Website into a Lead-Generating Powerhouse
Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business. Between 70% and 80% of all consumers say that they research businesses online before buying products. In addition, 38% say that they’ll navigate away from a website if it is poorly designed. It’s not a good idea to throw together a basic business website that doesn’t help you to generate new leads for your business. Your design must be user-friendly and intentional. Here are some tips to help you out. Choose the Right Domain Name It’s […]
How to Get the Most Out of your Facebook Business Page
You probably already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users. Regardless of where your business is located or what you sell, the chances are excellent that a solid majority of your customers and potential customers have Facebook accounts. The issue that keeps coming up is that many of the local businesses that have Facebook pages aren’t making the most of them. They might look okay on the surface but, […]
8 Great Types of Content Marketing for Local Businesses
You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line. The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies use content marketing, and the same is true of 86% of B2C businesses. However, only 63% of companies have a dedicated content strategy. You can see the issue at hand. Content marketing is a must and yet doing it improperly – without a clear focus […]