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Online Marketing / 37 posts found

5 Things You Should Know About Google

by Editor
If people can’t find your website, they’re not going to buy from you. Sounds simple, right? It’s internet marketing 101. You can’t expect people to purchase your products or try your services if you’re essentially invisible to them. Google is the world’s top search engine. They also own YouTube, which is the second-largest search engine. That means that getting a high rank on Google can make or break your business. So, all you need to do is focus on the things that are most important to Google and you’ll be home-free. Except… Google’s algorithm is proprietary. That means we don’t […]

How to Generate Local Leads with YouTube Ads

by Editor
Most small business don’t have a huge marketing budget. Sounds familiar, right? Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang for your buck. There’s no shortage of options. And one option that you may have overlooked is something that you’ve probably spent a lot of time on as a consumer. I’m talking about YouTube ads. You probably visit YouTube often – maybe you even go there more than once a day. And when you do, you’ve […]

Why Are You Ignoring 35% of All Web Users

by Editor
If you tend to keep up with SEO and search trends, then you know that almost everything focuses on Google. And why not? Google is by far the largest search engine, snagging about two-thirds of all searchers. Two-thirds is a lot, but do you notice what’s missing there? If you remember what you learned about fractions, it’s not that hard. Got it? That’s right! One-third of all searches aren’t using Google. And yet, amazingly, most businesses aren’t thinking about other search engines at all! They remain laser-focused on Google. That’s good news for you, because it means that by taking […]

How to Increase Sales on a Shoestring Budget

You’ve got to spend money to make money. Right? Well… maybe. The truth is that it it’s not that simple. Many of the tried and true marketing tricks you read about do require a substantial budget. But some don’t. In fact, there are ways to increase your sales even if you’re running on a shoestring budget. It’s all about getting creative and taking chances with your marketing where it makes sense to do so. So, with that in mind, here are some super-effective marketing tricks that can help you grow your sales without blowing through your (small) budget. Use Customer […]