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Online Marketing / 13 posts found

Is Local SEO Still Relevant?

Is Local SEO Still Relevant?

Local SEO is all over the place – and then it’s not. One minute it’s the flavor of the month, and the next, it seems like everybody has forgotten about it. For that reason, you might be wondering: Is local SEO still relevant? The answer is a resounding YES – in fact, we’d argue that it’s more important than ever before. Let’s talk about why. The State of Local SEO Let’s start by reviewing some key statistics regarding local SEO. Here’s what you need to know: 50% of consumers who do a local search on their smartphone – and 34% […]

Creating Killer Blog Titles Your Readers Can’t Resist

by Editor
The one thing you need to know about creating killer blog titles is… What? What is it? You need to know… … and that’s the point. The title you put at the top of your blog post can make or break everything that follows. Slap a dull headline there and readers will leave before checking out the first sentence. But… come up with a compelling headline – the kind that’s irresistible to readers – and they’ll not only read your post… They’ll share it. Since virality is a key goal for online content, it shouldn’t come as any surprise that […]

What You Need to Know about Google Posts

by Editor
You already know that Google is the search king – but now there’s a new way for local businesses to use it. We’re talking about Google Posts. You might not be using this feature of Google My Business yet… But you should. In fact, done properly, Google Posts can help you share vital information about your business – and attract new customers. What’s a Google Post? In case you don’t already know, a Google Post is a short post (300 characters or less) that you can create using GMB. Most businesses use them to: Promote upcoming events Share daily specials […]

5 Ways Facebook is Becoming a Threat to Google in Local Search

by Editor
What if we told you that Google might not be as important a resource for local search as you think it is? You’d probably think were crazy. Nobody can challenge Google when it comes to search supremacy. Right? Well, when it comes to local search, that might not be true. We’re not talking about Bing or Yahoo or any traditional search engine. Instead, the search option that might overtake Google in local search isn’t a search engine at all. It’s Facebook. The social media giant is undeniably a powerhouse when it comes to marketing small businesses. And given how likely […]

9 Crucial Sales Lessons for Small Businesses from the Brexit Vote

9 Crucial Sales Lessons for Small Businesses from the Brexit Vote The question on the ballot box was should the United Kingdom remain a member of the European Union or leave the European Union? A clear enough question written in plain English. There were two designated parties Remain and Vote Leave. At the start of the campaign bookies had the odds of a Leave victory at less than 20%, so what happened? The message For years we have heard the reasons as to why the European Union is bad for Britain. ”We give them all our money and get nothing […]