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Online Marketing / 22 posts found

6 Ways to Get a Leg Up on Your Competitors

by Editor
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Marketing your business is easier than ever thanks to the internet. Right? Wrong. Well, not totally wrong – but there’s no denying that in some ways, digital marketing complicates things for small business owners. What do I mean by that? Well, before the internet, most companies were competing with only a few rivals. There were exceptions, of course – mail order companies like LL Bean are a good example. But for the most part, business competition was a local affair. With the internet, that all changed. Suddenly the marketplace (and the competition) became global. While some companies (those who provide […]

Community Giveaway for Local Businesses and Charities

Has this year been tough for your local business or charity and the enthusiasm that you showed at the beginning long gone, to be replaced with the gloom of the winters day? We all have dreams at the beginning of the year that we pretend are well thought out plans. All that time doing the things we love, spending time with the family, relaxing on holiday, taking an evening off, we must stop kidding ourselves. 14 years ago we started the Adodo Community Initiative, giving a percentage of anything a customer spent with us to the school or charity of […]

Online Marketing Trends to Give Your Business An Edge in 2018

In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over their competitors. To help you get you started — and to make this coming year more profitable for you — read about the five important digital marketing trends for 2018 below. CONTENT MARKETING TO ATTRACT AND ENGAGE PROSPECTS Content marketing is nothing new, but it […]

Has Your Business Hit a Plateau? Here’s How to Get Things Moving Again

by Editor
Your marketing is ticking along, delivering results and earning a solid ROI. Then, suddenly, it isn’t. What went wrong? How can you get back on track? The simple explanation is that you’ve hit a plateau. You were climbing, and now you’re on the flat. If you want your business to grow, you must find a new path to follow. The good news is that once you identify where your business has plateaued, you can take simple steps to correct the situation. Mapping Your Plateau You know your business isn’t growing, but do you know why? That’s the first step to […]

How The SEO Game Has Changed

by Editor
It’s official. The SEO game has changed. That’s the word in a new and ever-evolving world of search. In fact, things are changing so quickly that they’re hard to keep up with. We no longer live in a world where we can easily grab hold of what matters in SEO because it changes constantly. We grasp one new reality – like the importance of local search – and another one pops up right behind it. It can feel impossible to keep up – and yet keep up we must. What SEO Used to Be When studying the evolution of anything, […]