Online Marketing / 130 posts found
Why SMS Marketing Should Be in Your Mix Right Now
Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result. With more consumers working from home and budgetary concerns at the forefront for most people, you might be thinking that mobile marketing isn’t as important as it used to be. After all, people aren’t spending as much time out and a lot of the advantages of mobile marketing don’t apply in the same way. But guess what? I’m here to tell you that mobile marketing is more important than […]
Try These 7 Growth Hacks to Help Your Small Business Soar
Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights? Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to fast-track your growth and increase your sales and profits. By definition, a hack is meant to be simple – something you can do right away. Sometimes hacks are clever and weird things but sometimes, they’re well-documented things that small business owners overlook. Let’s focus on the later because I’m willing […]
Get More (and Better) Traffic with Your Local Business Blog
You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic. What’s next? The sad truth is that most local businesses aren’t blogging about the right things in the right way. As a result, they’re losing business that’s going to their competitors. If your blog is getting minimal traffic, you might be tempted not to post often or even to write it off entirely. That’s a mistake. Instead, keep reading to learn about the types of content that will help attract more qualified visitors to […]
Facebook Ad Objectives… Explained
Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of local business owners don’t know which objectives to choose for their ads. Choosing the wrong objective may lead to a low return on your investment and the feeling that you’ve wasted money. With that in mind, here’s my rundown of Facebook ad objectives to help you understand which objective makes the most sense for your business. What […]
10 Practical Local Marketing Ideas You Can Deploy Right Now
You already know that local marketing is the name of the game if you want to grow your business. The challenge – especially during this difficult time of the COVID-19 pandemic – is choosing practical local marketing tactics that can help you without breaking the bank. I hear you. So, without further ado, here are 10 of the most practical and affordable local marketing ideas I know. #1: Fine-Tune Your Google My Business Google My Business is the gold standard of customer reviews for a reason. When your customers and prospects search for your business using Google, your reviews are […]