Online Marketing / 93 posts found
Does Social Proof Beat Everything Else in Marketing?
Have you ever looked at yourself in the mirror and said, “I don’t like what I see”? What you do next generally depends on you’re feeling. “Ah well c’est la vie, must be getting old” or “OK what am I going to do about it?” Funnily enough when you do something about it you begin to feel better about yourself and so do others. You start to get compliments and the world suddenly seems a brighter place. As a business how often do we look at ourselves in the mirror. The one thing for sure is that we are being […]
How Social Proof Can Give You An Edge Over Your Competitors
Do you offer a worthwhile product or service? You know you do! But how can you convince the people in your target audience of its worth? That’s the purpose of marketing. It’s your job to prove your product’s worth. There are all kinds of ways to prove that a product is good. Remember the old Coke vs. Pepsi taste tests? That’s one example of proof. But, in these days of social media marketing, by far the most popular and impactful kind of proof is social proof. What is social proof? Why does it matter? And – most importantly – how […]
5 Tips to Get the Most from Your Local Business Blog
Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not. If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, let’s dig into some statistics, and then we’ll look at 5 tips you can use to put your blog to work for you. Blogging by the Numbers A massive study of blogging, which reviewed 912 million blog posts, revealed some helpful information that can help you […]
Here’s What You Need to Know About the Latest Google Updates
When it comes to marketing, Google’s the 800-pound gorilla in the room. Impossible to ignore and if you can get it on your side, you’ll be better off than you would if you tried to fight it. Every marketer knows that Google’s algorithms are proprietary. For that reason, using Google as a marketing tool can be tricky. You’ve got to make your best guess about what will work in most cases. That said, every once in a while Google does marketers a solid and releases information about updates. That’s what happened in May 2019, when Google announced several new marketing […]