Online Marketing / 57 posts found
How to Choose the Right Social Media Platforms for Your Business
The social media landscape always seems to be changing. New sites don’t pop up every day, but our perception of them is always shifting. The same is true of the general public. You might feel like you need to maintain a presence on every social media site from Facebook to Instagram, but guess what? You don’t. Not by a long shot. In fact, it could be detrimental to your business to do that. Your target audience might be very active on Pinterest and Facebook and never give Twitter a second glance. The trick is knowing which platforms are most likely […]
What’s Changing with Google (and How It Affects You)
Trying to pin down Google’s algorithm is a little like trying to nail Jell-O to a wall. Why would you even try? It’s just going to fall off the nail anyway. If that’s how you feel, it’s understandable. It can be frustrating. You want your site to appear on the first page of Google’s search results. But, the algorithm isn’t public, and Google is notoriously close-mouthed about it. But guess what? You can’t stop trying. Ranking high on Google is a must for every local business. The businesses that appear in the top five spots on Google get the lion’s […]
Can Reviews Affect Your SEO Rankings?
You already know that local SEO is the name of the game. It’s essential to send Google signals – through keyword use and other SEO techniques – that your business is local, as well as it who it serves and where it is. What you might not know is this: Your online reviews play a direct role in your business making the cut to appear in the Google local three-pack. In case you don’t know, that’s the collection of businesses that appear at the top of Google’s SERP when someone searches a keyword. It turns out that one of the […]
5 Ways to Drive More Customers with Content Marketing
Online marketers talk about driving customers more than your average Uber driver – and who can blame them? Traffic is income, or at least it is if you do your job. If you can’t get people through the virtual door of your website, they won’t buy from you. It’s as simple as that. The trick, of course, is getting them there. Your competitors are lined up like a row of carnival barkers, each trying to out-yell the others. You’ve got to find a way to make your voice heard above the chaos. And the secret it a surprisingly simple one: […]
10 Killer Local Marketing Ideas to Try
Local marketing is a must, but if you’re like most local business owners, you’ve probably caught yourself thinking something like this: I feel like I’m doing everything I can – why is my local marketing not delivering the results I want? It’s a good question. After all, local marketing has a lot of moving parts. You’ve got to think about SEO, content marketing, social media and PPC ads – it’s a lot for anybody to handle. The real key to effective local marketing is knowing what ideas are worth pursuing and which ones aren’t. Here are 10 killer local marketing […]