Online Marketing / 104 posts found
How to Target Local Customers Using Geolocation Marketing
Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you. One way to accomplish that goal is to use geolocation marketing. Here’s what you need to know. What is Geolocation Marketing? Let’s start with the basics. Geolocation marketing is a type of marketing that’s location specific. By that, I mean that you can connect with potential customers who are near your […]
10 Marketing Ideas You Can Implement for Free
Is your marketing budget tiny – or non-existent? It’s a common problem with local businesses who put everything they make into inventory and payroll. If you don’t have much to spend on marketing, you might wonder how you can ever grow your business. The good news is that there are plenty of things you can do to attract new customers without spending a dime. I’ve compiled 10 of my favorite free marketing ideas for you to try. #1: Facebook Live Video You might think of video marketing as expensive, and it certainly can be if you hire a professional videographer. […]
Why Your Free Consultation Offer Sucks (And How To Fix It!)
When deciding what type of lead magnet will attract the most signups (leads) for your business it’s natural to want to go right to your best offer – the thing that’ll convince first-time visitors to your site to dive right in and hire you, retain your services you or purchase your product. There’s just one problem with that – it’s not enough. And if your primary (or only) lead magnet is a free consultation, there are some things I’m willing to bet you’re doing wrong. If your free consultation offer isn’t blowing up your calendar, there are things you can […]
How to Create Killer Local Content for Your Business
In the days before the internet, local marketing was simple. You paid for a listing in your local Yellow Pages, printed flyers, and maybe took out an ad in the local paper. People knew who you were and where you were. Then web marketing came along and changed everything. At first, the recommendation was to focus on general keywords. But over the years, Google and other search engines have changed their algorithms. Now, they prioritize local search over everything else. What does that mean? In short, it means that creating compelling local content isn’t optional. It’s as necessary as oxygen. […]
How to Turn Your Website into a Lead-Generating Powerhouse
Your website is the headquarters of all your online marketing. It’s the first thing most people will find when they search for your business. Between 70% and 80% of all consumers say that they research businesses online before buying products. In addition, 38% say that they’ll navigate away from a website if it is poorly designed. It’s not a good idea to throw together a basic business website that doesn’t help you to generate new leads for your business. Your design must be user-friendly and intentional. Here are some tips to help you out. Choose the Right Domain Name It’s […]