Online Marketing / 153 posts found
How COVID-19 Changed Small Business Marketing
By now, I think it’s safe to say that we’re all sick of talking about the Pandemic. Most of us would gladly go back to a simpler time where there were no masks requirements, where businesses and restaurants were open for business as usual. But we still are living in crazy times and the coronavirus (COVID-19) global pandemic has resulted in changes to advertising, marketing, and promotional campaigns for small businesses here in the US and around the globe. From brick-and-mortar, mom-and-pops to international brands, companies have needed to re-evaluate their approach to marketing to adapt to the ‘new normal’. Not […]
10 Facebook Ad Tips to Boost Your Results
You know that your business has so much to offer. Your products & services are top tier. Your customers love your business. Still, there you are clicking on every search result, hoping to find that holy grail strategy when it comes creating a successful FB ad strategy. You’re trying to promote your business using Facebook Ads, but nothing is really working all that well, and don’t know where to start. If this is you, then keep reading. There are several “Facebook ad tips” type of articles already on the web however the majority of them provide superficial instructions such as “Install a Facebook pixel” or “Create a Facebook audience.” I know you’re sick of reading the same old rehashed tips &…
7 Things Local Businesses Should STOP Doing on Instagram
Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy. The problem? Those articles rarely tell you what not to do. That’s where we come in. Keep reading for a list of seven mistakes you should avoid as you craft your Instagram strategy. Posting Without a Strategy Speaking of crafting your Instagram strategy, mistake number one is approaching the platform with no strategy whatsoever. While you might assume you should just start posting and figure it out as you go, you’ll likely end up with a feed that looks scattered and […]
How the latest ioS 14.5 update affects your Facebook Ad Campaigns
Surveys show that 83% of people have concerns about how businesses monitor and collect data from mobile devices. People value their privacy and believe in their right to control how companies use personal data. The Apple iOS 14.5 update introduces Apples new controls on the ways that apps can track people. App users now have to opt-in and allow any application they download to track their activity via a similar opt-in mechanism to other marketing campaigns. At face value, this is a long-anticipated improvement for the consumer as it provides the control over data they have been demanding. However, for marketers, advertisers, and small businesses, the […]
Why citations are so important
Small businesses don’t rely on word-of-mouth anymore. Not like they used to – in the traditional sense anyway. Whether you are running a hair salon or own a local restaurant in the community, you need a top 3 position on Google or people just won’t find your business nowadays. So, if you’re struggling with getting foot traffic, calls, or leads to your business and need a local SEO boost, you’re in the right place. One key strategy for local SEO that really makes a difference is building citations for your business. In today’s issue, we are going to talk about citations and why they are extremely important for your […]