Online Marketing / 53 posts found
10 Killer Local Marketing Ideas to Try
Local marketing is a must, but if you’re like most local business owners, you’ve probably caught yourself thinking something like this: I feel like I’m doing everything I can – why is my local marketing not delivering the results I want? It’s a good question. After all, local marketing has a lot of moving parts. You’ve got to think about SEO, content marketing, social media and PPC ads – it’s a lot for anybody to handle. The real key to effective local marketing is knowing what ideas are worth pursuing and which ones aren’t. Here are 10 killer local marketing […]
Your Facebook Marketing is Missing the Boat with Gen X, Millennials, and Gen Z
You might be a Facebook marketing whiz. You’ve got targeting down, you create compelling posts to share with your followers, and you can curate content like nobody’s business. But guess what? If you’re not tailoring your content to the generation of your audience, you’re missing the boat. Wondering why? It’s because members of Generation X, Millennials, and Gen Z use Facebook in different ways. There’s no one approach that will work for all of them. That means you’ve got to know your audience and then customize your approach to ensure that you’re reaching them. Marketing to Generation X Let’s start […]
Is Your Website Optimization Getting the Job Done
Your Google ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic goes to sites listed on the first page of search results. How do they get on that first page? Here’s the secret: Their sites are optimized to ensure that they get there. I’m sure you already known about Search Engine Optimization, but a lot of local businesses are, quite simply, not getting the job done. They’re focusing on outdated (read: keyword-centered) SEO methods, or else they’ve designed their own websites […]
Boost Business with These 7 Tools You Probably Haven’t of
A great artist may have vision and talent, but to bring a vision to life, the artist needs the right tools. That’s as true of painting as it is of marketing. And while a true artist should never blame tools for a job poorly done, the truth is that the wrong tools can have a negative impact on their work. Your social media tools aren’t getting the job done. You might think you have the latest and greatest – and maybe your social media game is on point. But that said, I’m willing to bet that there are a few […]
How to Tell Your Marketing Strategy Isn’t Working
When you are running a small business, your marketing can make all the difference between a successful year and one that falls short of your goals. Of course, every business does their best to develop and execute dynamic marketing plans to drive customer conversions, however they can often fall short of the mark. One of the biggest mistakes that companies make is failing to review their marketing strategy to see where exactly they are falling short. By performing regular reviews of your marketing plan, you can quickly identify when it is not working, leading to solutions that you implement right […]