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Online Marketing / 153 posts found

How COVID-19 Changed Small Business Marketing

by Editor
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By now, I think it‚Äôs safe to say that we‚Äôre all sick of talking about the Pandemic. Most of us would gladly go back to a simpler time where there were no masks requirements,¬†where¬†businesses and restaurants were open for business as usual.¬†¬†¬† But we still are living in crazy times and the coronavirus (COVID-19) global pandemic has resulted in changes to advertising, marketing, and promotional campaigns for small businesses here in the US and around the globe.¬†¬† From brick-and-mortar, mom-and-pops to international brands, companies have needed to re-evaluate their approach to marketing to adapt to the ‚Äėnew normal’. ¬† Not […]

10 Facebook Ad Tips to Boost Your Results

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You know¬†that¬†your business has so much to offer. Your¬†products & services¬†are top tier.¬†Your customers love your business.¬†¬†Still, there you are clicking on every¬†search¬†result, hoping to¬†find¬†that holy grail¬†strategy¬†when it comes¬†creating a successful FB ad strategy. You‚Äôre trying to promote your business¬†using Facebook Ads, but nothing is really working all that well, and¬†don‚Äôt know where to start. If this is you, then keep reading. There are several¬†‚ÄúFacebook¬†ad tips‚ÄĚ type of¬†articles¬†already on the web¬†however¬†the majority of¬†them provide¬†superficial¬†instructions such as “Install a Facebook pixel” or “Create a Facebook audience.” I know you‚Äôre sick of reading the same old¬†rehashed tips &…

7 Things Local Businesses Should STOP Doing on Instagram

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Instagram is a popular platform for all kinds of¬†businesses, and you‚Äôve probably come across dozens of articles about how to create an effective Instagram strategy. The problem? Those articles rarely tell you what¬†not¬†to do. That‚Äôs where we come in. Keep reading for a list of seven mistakes you should avoid as you craft your Instagram strategy. Posting¬†Without a Strategy Speaking of crafting your Instagram strategy, mistake number one is approaching the platform with no strategy whatsoever. While you might assume you should just start posting and figure it out as you go, you‚Äôll¬†likely¬†end up with a feed that looks¬†scattered and […]

How the latest ioS 14.5 update affects your Facebook Ad Campaigns

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Surveys show that¬†83% of people¬†have concerns about how businesses monitor and collect data from mobile devices.¬†People value their privacy and believe in their right to control how¬†companies use personal data.¬†¬† The Apple iOS 14.5 update introduces Apples new controls on the ways that apps can track people.¬†App users now have to opt-in and allow any application they download to track their activity via a similar opt-in mechanism to other marketing campaigns.¬†At face value, this is a long-anticipated improvement for the consumer as it provides the control over data they have been demanding.¬†¬† However, for marketers, advertisers, and small businesses, the […]

Why citations are so important

by Editor
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Small businesses don‚Äôt rely on word-of-mouth anymore.¬† Not like they used to – in the traditional sense anyway.¬†¬†Whether you are running a hair salon or own a local restaurant in the community, you need a top 3 position on Google or people just won‚Äôt find your business nowadays. So, if you‚Äôre struggling with getting foot traffic, calls, or leads to your business and need a local SEO boost, you‚Äôre in the right place.¬†¬† One¬†key strategy for local SEO¬†that really¬†makes a difference¬†is¬†building¬†citations¬†for your business.¬†In today‚Äôs issue, we are going to talk about citations and why they are extremely important for your […]