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Online Marketing / 138 posts found

Let’s Talk About How to Promote Your Business with TikTok

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Everybody who hasn’t been in a cryogenic state for the past couple of years has heard about TikTok. It’s the newest social media platform where users create and share 15-second videos known as TikToks. While a lot of the content includes lip-synching or dancing, more local businesses who target young audiences are turning to TikTok as a way of connecting with potential customers. You might be thinking, great – how do I do that? I know nothing about TikTok! Not to worry. We’re here to help, and by the time you’re finished reading this article, you’ll have the basics down […]

10 Marketing Tools We Are Grateful to Have in 2021

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It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old normal as vaccines are distributed and society recovers and reopens. There’s no shortage of marketing tools that can help you navigate whatever lies ahead. Here are 10 that we’re grateful to have. #1: Clickflow If you’ve ever spent time and money designing a landing page, […]

How to Get More Conversions with Facebook Ads

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I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a must for local businesses. The good news is that it’s easy to use Facebook ads to drive traffic to your website and increase conversions. The key is choosing the right objective and then designing an ad that will help you to accomplish it. Here’s what […]

Small Business Success with Online Reputation Marketing

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Reputation Marketing may sound like a big business process that your small business doesn’t have to worry about, but that just isn’t’ true. Whether you are a dentist, lawn service, barbershop, pizza shop, or shoe store, your online reputation is winning or losing customers every day. Living in the digital age, a business’s reputation is increasingly tied almost exclusively to its online presence. Where we used to find a plumber by asking our friends and neighbours who they use, now all the information we could want is just a few clicks or voice search away. Whether you have created it […]

Reputation Self-Audit

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As a small business owner, you need to know that your online reputation is how your business is viewed in the marketplace. Future customers are relying on your online reputation to decide whether or not they should do business with you, and it’s vital to future growth to grow a positive online reputation and protect it. First Things First – Reputation Audit The first step in growing and protecting your online reputation is knowing what your reputation is. You can’t control what is being shared online if you don’t see for yourself what is currently showing up online when your […]