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News / 205 posts found

Website Redesign Checklist

by Editor
in News
Is your website in need of a facelift? Even if you’ve spruced it up in the past couple of years, it might be outdated. And, if that’s the case, your website’s lacklustre design could be hurting your business. The key to a successful web redesign is understanding what the latest trends and tools are. Here’s what you need to know. Website Redesign Checklist  Let’s start with an overview of what you should be looking at. Then, we’ll drill down into some of the specifics, including my recommendations for the best tools to use for your redesign. Here are the steps […]

The Top Content Marketing Tools You Should Consider Using Right Now

by Editor
in News
Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones to create every piece of content they share. The term for using content created by someone else for marketing purposes is called “content curation.” The word ‘curation’ is a clue to what it involves. It’s not about throwing up any old piece of content on your Instagram or Facebook feed and hoping for the best. Instead, it’s your job to sort through content online, choose the things that are most likely to appeal to your […]

How your business can benefit from Chatbots

by Editor
2019 has been the year of the chatbot. Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers. Implementing chatbots has also helped businesses increase their sales, by providing 24/7 chat support to customers who need questions answered before they buy. So, what is a chatbot and how can your business benefit from one? Sit tight! We’re about to unpack everything you need to know. What is a chatbot?  A chatbot is an automated messaging system or computer program that interacts with your customers […]

8 Great Types of Content Marketing for Local Businesses

by Editor
You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line. The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies use content marketing, and the same is true of 86% of B2C businesses. However, only 63% of companies have a dedicated content strategy. You can see the issue at hand. Content marketing is a must and yet doing it improperly – without a clear focus […]

Does Social Proof Beat Everything Else in Marketing?

Have you ever looked at yourself in the mirror and said, “I don’t like what I see”? What you do next generally depends on you’re feeling. “Ah well c’est la vie, must be getting old” or “OK what am I going to do about it?” Funnily enough when you do something about it you begin to feel better about yourself and so do others. You start to get compliments and the world suddenly seems a brighter place. As a business how often do we look at ourselves in the mirror. The one thing for sure is that we are being […]