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News / 178 posts found

Why Are You Ignoring 35% of All Web Users

by Editor
If you tend to keep up with SEO and search trends, then you know that almost everything focuses on Google. And why not? Google is by far the largest search engine, snagging about two-thirds of all searchers. Two-thirds is a lot, but do you notice what’s missing there? If you remember what you learned about fractions, it’s not that hard. Got it? That’s right! One-third of all searches aren’t using Google. And yet, amazingly, most businesses aren’t thinking about other search engines at all! They remain laser-focused on Google. That’s good news for you, because it means that by taking […]

What’s the Definition of a GOOD Website?

Most businesses these days have a website. But is that enough to make your business a success? Is it enough to help your business grow and thrive? I don’t think so. I’ve seen some pretty terrible websites. Here, I’m talking about sites that are arguably worse than having no website at all. They’re amateurish, ugly, and worst of all… They’re ineffective. That means they don’t do a single thing to elevate the business they represent. They don’t attract visitors, and when someone lands on the site by chance, they don’t stick around. The problem is that a lot of entrepreneurs […]

Create the Perfect PR for Your Local Business

by Editor
How to turn your business’s news into publicity to attract more customers. 21 Click Worthy Ideas to Create the Perfect PR for Your Local Business! Jane Russell, the actress, once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and there is no better marketing tool for your business than publicity… i.e. online exposure. It’s vital to the growth of your business because it gets people talking about you and brings customers through the door or to your website. It is so powerful that companies have huge marketing budgets and hire […]

Upgrading SSL for Beginners – Why This is a Must for 2018!

by Editor
Unless you’ve been hiding under a rock, you’ve probably heard something about upgrading your site with SSL. It’s been in the news a lot. But what does it mean? If you’re confused about SSL and why it matters, you’re not alone. A lot of entrepreneurs are wondering whether they really need to worry about it – and what to do if the answer is yes. So, let’s break it down. What Is SSL? SSL stands for Secure Sockets Layer. That might not mean much to you, but it means a lot to Google. Here’s why. SSL is the standard encryption […]

Calculating the Value of a Lifetime Customer – What You Need to Know

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get the biggest bang for your marketing buck if you make retaining existing customers a priority. That doesn’t mean that attracting new customers is a waste of time. But it does mean that your long-term goals might be suffering as a result of your current marketing […]