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What’s Driving Growth in SMB Marketing Expenditures?

by Editor
To understand where the opportunities in digital are, we need to take a look at trends in SMB marketing expenditures. Borrell Associates runs the largest survey of local advertisers in North America, which means they know what advertisers are doing, predicting, and how they’re acting on predictions. Here’s a broad-strokes look at what the data tells us about the marketing landscape in 2018: Advertising is forecast to rise 5.3% overall, but the tide isn’t rising for all media. Traditional media (non-digital), especially print and broadcast, is projected to decline by 2.2% while digital media should increase 12.7%, or 126.8 million dollars. […]

Your Website Content Sucks and Here’s Why

by Editor
Your website content sucks. Ouch. That’s painful to hear, but it’s also probably true. But you’re not alone. Most small business website content sucks. It’s badly conceived, poorly written, boring, and – worst of all – ineffective. Double Ouch. The good news is, you can make it not suck. It’s not even that hard. The most difficult part is evaluating your content with a critical eye and acknowledging that it’s not working. Once you’ve done that, it’s within your reach to create compelling and persuasive content that will get results. Signs That Your Content Sucks Your content probably sucks, but […]

Why Building Authority is the Secret to Online Success

Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard time getting people to pay attention to you. Either way, the solution is to make yourself into an authority. Here’s the secret that a lot of entrepreneurs don’t know: Authority is not something other people bestow on you. It’s something you can build. That might surprise you. It shouldn’t. The […]

7 Ways to Acquire New Customers

by Editor
A stagnating business is more likely to fail than one that’s growing. I mean, let’s face it. That’s just common sense. Businesses that experience new growth – in the form of new customers – have an advantage over businesses that are barely managing to hold onto their existing customers. That’s not to say that customer retention doesn’t matter. It does! But attracting new customers is a must. And it can be expensive. In fact, research shows that attracting a new customer can be up to 10 times as costly as retaining an existing customer. But… That doesn’t mean you shouldn’t […]

How to Generate Local Leads with YouTube Ads

by Editor
Most small business don’t have a huge marketing budget. Sounds familiar, right? Advertising is expensive. You want the money you spend to stretch as far as possible – and that means finding advertising opportunities that are going to get you the biggest possible bang for your buck. There’s no shortage of options. And one option that you may have overlooked is something that you’ve probably spent a lot of time on as a consumer. I’m talking about YouTube ads. You probably visit YouTube often – maybe you even go there more than once a day. And when you do, you’ve […]