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11 Marketing Ideas to Get You Through the Pandemic
Have you cut back on marketing due to the COVID-19 pandemic? Youāre not alone. A lot of business owners are trying to save money by reducing their spending. Cutting back is understandable and may be necessary, but marketing isnāt a luxury for your business. Itās a necessity. And itās possible to keep things going even if you need to reduce your spending. Here are X ideas to help you stay in the marketing flow. #1: Focus on Social Media According to Statista, Americans are spending more time on social media now than they did before the pandemic. That translates to […]
The Best Way to Get Your Customers to Drive More Customers
You want to grow your business. Thatās a given. New customer acquisition is expensive. Another given. What a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I donāt know many small business owners who have that luxury. Fortunately, there are alternatives. One of the best options is to start a referral program. Hereās how to do it. What is a Referral Program? A customer referral program is a program that encourages and incentivizes your existing customers to refer other people to your business. You already […]
The Ultimate 60-Minute Business Audit
Audits. Nobody likes them, am I right? I get it. I really do. But audits serve a purpose ā and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change āauditā from a dirty word to a tool that can help your business thrive. Not sure how? The good news is, itās easy to do. Your business could probably use some fine-tuning, and an internal audit of your resources and processes can help you get everything in order so, when you do reopen, youāll be more successful than ever. Hereās […]
Your Next 30 Days In Marketing
Marketing in a time of economic crisis is no joke. But you already know that. Letās face it: itās difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look. And yet, for all that, marketing is a must if you want your business to stay afloat. For your business to survive, itās a must to come up with a marketing plan thatās: Practical Affordable Achievable Effective If you canāt do that, then you may find yourself struggling. The good news is that weāve done some of […]
Navigating the Reopening of Your Business During the COVID-19 Pandemic
The COVID-19 pandemic continues to impact the United States both medically and economically. Many states have begun to relax their lockdowns. It remains to be seen what impact reopening will have on the number of cases, but itās an economic boon to the owners of small and medium-sized businesses. That said, how do you reopen? What can you do to keep your employees and customers safe? Is it reasonable to reopen or should you wait? These are all questions that loom large for business owners. So, letās get into it. Hereās what you need to know to navigate the reopening […]