News / 174 posts found
Are All Your Locations Visible on Google? Here’s How to Make Sure
Optimizing a website is both a science and an art. It can be a challenge to get even one page to rank when you’re operating in a competitive niche. But what happens if your business has multiple locations? Here’s a hint: If you don’t give each location a chance to shine, people won’t be able to find you online. For obvious reasons, that’s not a good idea. You need your target audience to be able to find you. The trick? Knowing how to optimize your website so that each location gets its turn in the spotlight. Here’s how to do […]
6 Ways to Use Psychology to Hack Your Target Audience’s Brains
What if you could control the way your audience reacts to your website and content? It sounds like something out of a Frankenstein story – or else a terrifying, dystopian tale that could keep you awake at night. Right? Well… maybe. But the truth is that it’s not as manipulative (or scary) as it sounds. The human brain is capable of creative and innovative thoughts. But – it’s also subject to a slew of weird glitches called cognitive biases. Cognitive biases are basically mental shortcuts. They’re hard-coded into our brains, so much so that even people who understand them can […]
What’s Driving Growth in SMB Marketing Expenditures?
To understand where the opportunities in digital are, we need to take a look at trends in SMB marketing expenditures. Borrell Associates runs the largest survey of local advertisers in North America, which means they know what advertisers are doing, predicting, and how they’re acting on predictions. Here’s a broad-strokes look at what the data tells us about the marketing landscape in 2018: Advertising is forecast to rise 5.3% overall, but the tide isn’t rising for all media. Traditional media (non-digital), especially print and broadcast, is projected to decline by 2.2% while digital media should increase 12.7%, or 126.8 million dollars. […]
Your Website Content Sucks and Here’s Why
Your website content sucks. Ouch. That’s painful to hear, but it’s also probably true. But you’re not alone. Most small business website content sucks. It’s badly conceived, poorly written, boring, and – worst of all – ineffective. Double Ouch. The good news is, you can make it not suck. It’s not even that hard. The most difficult part is evaluating your content with a critical eye and acknowledging that it’s not working. Once you’ve done that, it’s within your reach to create compelling and persuasive content that will get results. Signs That Your Content Sucks Your content probably sucks, but […]
Why Building Authority is the Secret to Online Success
Who are you and why should anybody care what you think? If you can’t answer that question in a compelling manner, then you’re probably not an authority figure in your niche. Maybe you’re just starting out. Or, maybe you’ve been in the game a while, but you’re having a hard time getting people to pay attention to you. Either way, the solution is to make yourself into an authority. Here’s the secret that a lot of entrepreneurs don’t know: Authority is not something other people bestow on you. It’s something you can build. That might surprise you. It shouldn’t. The […]