News / 160 posts found
Are You Using Email Automation The RIGHT Way?
You’re probably familiar with email automation. Many local businesses use autoresponder software to send out newsletters and marketing emails. But… Are you doing it the right way? Email automation is a tool, but like any tool, it’s only useful if you know how to use it. You won’t get far if all you’re doing is sending an occasional email. Imagine someone trying to nail two boards together with the wrong side of a hammer, or use a power saw without turning it on. They wouldn’t get very far, right? The same is true of email marketing. So, with that in […]
5 Essential Marketing Strategies You Should Already Be Using
These days, it seems like everyone’s talking about FOMO – the fear of missing out. They use it to talk about life experiences and events, including everything from trying new foods to traveling to new places. Well, that fear of missing out applies to marketing, too. You might think that you’re doing everything you can to market your business… … but what if you’re not? You might be losing out on: New customers Increased sales Your future success You don’t want that to happen to you. And you might be wondering what marketing strategies you should be implementing to make […]
Is Local SEO Still Relevant?
Local SEO is all over the place – and then it’s not. One minute it’s the flavor of the month, and the next, it seems like everybody has forgotten about it. For that reason, you might be wondering: Is local SEO still relevant? The answer is a resounding YES – in fact, we’d argue that it’s more important than ever before. Let’s talk about why. The State of Local SEO Let’s start by reviewing some key statistics regarding local SEO. Here’s what you need to know: 50% of consumers who do a local search on their smartphone – and 34% […]
Paid Ads Not Performing? It’s Time to Rethink Your Strategy!
If your paid ads aren’t getting the results you want, you might as well set your money on fire. That might sound harsh, but it’s true. Continuing to pay for clicks that aren’t going anywhere – or spending time creating ads that nobody’s clicking on – is a waste of time and money. Your audience is waiting – but they’ll find someone else if they can’t find you. Not sure how to turn those paid ads into the lead generators you want them to be? Never fear, we’re here to help. We’re about tell you how to revamp your strategy […]
Getting great value from shoestring marketing
Affordable Content And Shoestring Marketing Mean Success A lot of business marketers rely on Twitter and Facebook, but there are numerous other social media sites that can work just as well. Reddit and StumbleUpon, for instance, have countless followers. StumbleUpon, in fact, recently constituted half of the Internet’s referral traffic. Develop Shareable Content The method of gaining huge returns on inexpensive content is to really make it go viral. This is obviously easier said than done, but it is certainly not impossible. You first must make your content shareable. Once again, easier said than done, but it becomes much easier […]