Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending. Cutting back is understandable and may be necessary, but marketing isn’t a luxury for your business. It’s a necessity. And it’s possible to keep things going even if you need to reduce your spending. Here are X ideas to help you stay in the marketing flow. #1: Focus on Social Media According to Statista, Americans are spending more time on social media now than they did before the pandemic. That translates to […]

You want to grow your business. That’s a given. New customer acquisition is expensive. Another given. What a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I don’t know many small business owners who have that luxury. Fortunately, there are alternatives. One of the best options is to start a referral program. Here’s how to do it. What is a Referral Program? A customer referral program is a program that encourages and incentivizes your existing customers to refer other people to your business. You already […]