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How to Grow Your Business with Geofencing
Geofencing is one of those things that can sound intimidating if you donāt understand it. That happens with any new technology. Itās unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing.Ā Ā I get it. But geofencing is a strategy that I think small business owners should be using — and you canāt use it if you donāt understand how it works and have resources to help you implement it.Ā With that in mind, hereās the breakdown of what geofencing is, how people use […]
11 Marketing Ideas to Get You Through the Pandemic
Have you cut back on marketing due to the COVID-19 pandemic? Youāre not alone. A lot of business owners are trying to save money by reducing their spending. Cutting back is understandable and may be necessary, but marketing isnāt a luxury for your business. Itās a necessity. And itās possible to keep things going even if you need to reduce your spending. Here are X ideas to help you stay in the marketing flow. #1: Focus on Social Media According to Statista, Americans are spending more time on social media now than they did before the pandemic. That translates to […]
The Best Way to Get Your Customers to Drive More Customers
You want to grow your business. Thatās a given. New customer acquisition is expensive. Another given. What a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I donāt know many small business owners who have that luxury. Fortunately, there are alternatives. One of the best options is to start a referral program. Hereās how to do it. What is a Referral Program? A customer referral program is a program that encourages and incentivizes your existing customers to refer other people to your business. You already […]