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How to Encourage Repeat Buyers… Again and Again!
The greatest superpower that small business owners have is great service. With incredible service comes repeat buyers and referred customers who also become repeat customers! By providing a delightful customer experience, people remember positive interactions with your small business and eventually return to your business again and again. In this article, we will reveal a number of important ways to generate repeat customers, so you can start seeing familiar faces return as soon as next week. Use personal forms of communication (as well as traditional) These suggestions assume you are actively collecting emails & phone numbers to re-engage your customers with future updates, promotions & news about your business. Email…
A Guide to setting up Online Ordering for your Small Business
Serving your customers virtually, in a post-COVID world – has never been more imperative to the survival of small businesses. And with more and more customers seeking contactless and virtual methods of payment, not adapting to the new normal is hurting your prospects for growth. If you’re the proud owner of a brick-and-mortar store, this article is about setting up systems to allow your customers, new and returning, to purchase from you virtually without the pain of visiting the physical location. Before you an online ordering system to implement into your online presence, it’s important to understand what we’re looking for. Your […]
5 Businesses Using AI to Get Ahead of the Curve
Artificial intelligence has come leaps and bounds from a far-away pipe dream to a staple in millions of small-to-medium businesses across the globe, with large-scale international companies not going a day without it. As small business owners, AI may still seem like that distant possibility – but now, more than ever – it’s affordable, accessible, and necessary for small businesses to inject into their operations. In today’s market, you don’t need sufficient knowledge of artificial intelligence to realize the savings and growth potential of using AI for your business. And the worst mistake? Believing that AI is no more than just a few chatbots […]
How COVID-19 Changed Small Business Marketing
By now, I think it’s safe to say that we’re all sick of talking about the Pandemic. Most of us would gladly go back to a simpler time where there were no masks requirements, where businesses and restaurants were open for business as usual. But we still are living in crazy times and the coronavirus (COVID-19) global pandemic has resulted in changes to advertising, marketing, and promotional campaigns for small businesses here in the US and around the globe. From brick-and-mortar, mom-and-pops to international brands, companies have needed to re-evaluate their approach to marketing to adapt to the ‘new normal’. Not […]
What the Future Holds for SMS Marketing?
Considering all of the different digital marketing options small business owners have these days to promote their business, you might assume that SMS marketing isn’t as effective as it once was just a few years ago. However, you couldn’t be further from the truth. SMS marketing campaigns still do surprisingly well in a world that’s saturated with social media marketing. Specifically, local businesses can reap the potential benefits of SMS marketing since there’s little personalization required for regional marketing. While the hype surrounding social media marketing is justified, SMS marketing has some surprising statistics that just can’t be ignored. With that said, SMS […]