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Mind-Blowing SMS Marketing Statistics

by Editor
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Have you ever wanted to quickly reach out to more people without spending too much? Not just a few hundred more — I’m talking about getting in touch with several thousand or even millions. Ever heard of SMS marketing? It’s cost-effective and mighty powerful — something which these stats prove all too well. Mind-Blowing SMS Marketing Statistics • While not everyone has a smartphone with internet access, 5 billion people in the world can send and receive SMS messages. • 75% of consumers are OK with receiving SMS messages from brands (after they’ve opted in). • SMS messages have a […]

How to Grow Your Business with Geofencing

by Editor
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Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing.   I get it. But geofencing is a strategy that I think small business owners should be using — and you can’t use it if you don’t understand how it works and have resources to help you implement it.  With that in mind, here’s the breakdown of what geofencing is, how people use […]

11 Marketing Ideas to Get You Through the Pandemic

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Have you cut back on marketing due to the COVID-19 pandemic? You’re not alone. A lot of business owners are trying to save money by reducing their spending. Cutting back is understandable and may be necessary, but marketing isn’t a luxury for your business. It’s a necessity. And it’s possible to keep things going even if you need to reduce your spending. Here are X ideas to help you stay in the marketing flow. #1: Focus on Social Media According to Statista, Americans are spending more time on social media now than they did before the pandemic. That translates to […]

The Best Way to Get Your Customers to Drive More Customers

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You want to grow your business. That’s a given. New customer acquisition is expensive. Another given. What a business owner to do? If you have an unlimited marketing budget, you can simply put it into attracting and nurturing new customers. But I don’t know many small business owners who have that luxury. Fortunately, there are alternatives. One of the best options is to start a referral program. Here’s how to do it. What is a Referral Program? A customer referral program is a program that encourages and incentivizes your existing customers to refer other people to your business. You already […]

The Ultimate 60-Minute Business Audit

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Audits. Nobody likes them, am I right? I get it. I really do. But audits serve a purpose – and if your business is closed right now because of the COVID-19 pandemic, then this is the perfect time to change ‘audit’ from a dirty word to a tool that can help your business thrive. Not sure how? The good news is, it’s easy to do. Your business could probably use some fine-tuning, and an internal audit of your resources and processes can help you get everything in order so, when you do reopen, you’ll be more successful than ever. Here’s […]