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Marketing Automation / 46 posts found

Calculating the Value of a Lifetime Customer – What You Need to Know

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get the biggest bang for your marketing buck if you make retaining existing customers a priority. That doesn’t mean that attracting new customers is a waste of time. But it does mean that your long-term goals might be suffering as a result of your current marketing […]

How to Approach Social Media in 2018

Where is social media marketing going in 2018? Good question. The social media landscape seems to change constantly. Facebook is constantly adding new features and tweaking their algorithms, and even people who use social media to market every day sometimes find themselves wondering how to keep up. The key is not so much trying to stay on top of Facebook’s changes as it is getting a handle on what your marketing goals are. So – what is it you want to accomplish in 2018? Let’s start there. Setting Social Media Marketing Goals One of the great things about social media […]

Community Giveaway for Local Businesses and Charities

Has this year been tough for your local business or charity and the enthusiasm that you showed at the beginning long gone, to be replaced with the gloom of the winters day? We all have dreams at the beginning of the year that we pretend are well thought out plans. All that time doing the things we love, spending time with the family, relaxing on holiday, taking an evening off, we must stop kidding ourselves. 14 years ago we started the Adodo Community Initiative, giving a percentage of anything a customer spent with us to the school or charity of […]

How To Increase Customer Engagement With Social WiFi

by Editor
Many establishments offer free Wi-Fi for different reasons: …attract new customers.. …keep them happy.. …and maybe because everyone else is doing it.. But lets face it… Free Wi-Fi… sucks! …complicated passwords …slow connections …and worst of all, you get NOTHING in return! But all this is about to change with Social Powered Wi-Fi Hotspots. It’s still the Free Wi-fi your customers expect… but without the hassles and lack of results. It’s now possible for customers to simply connect to your Free Wi-Fi service using their favorite social media account. (show the logos visually in the animation popping up) Once they’ve […]

How to Curate Great Content for Facebook

by Editor
Does hearing the words “Facebook content” immediately tire you out mentally?  Do you cringe at the thought of having to drum up original posts every single day? Let’s be honest.  Nobody really wants to do that. And there is an easier approach to Facebook content curation.  It’s what we call the 70-30 approach: posting 70% original content and 30 curated content. Social media content curation in Facebook is cost-effective and easier than having to create new posts every time, so it has fast become a part of content marketers ‘content mix. Here, we will share four of the best practices […]