Marketing Automation / 46 posts found
10 Marketing Tools You Aren’t Using – But Should Be!
10 Marketing Tools You Aren’t Using – But Should Be! A marketer is only as good as the tools they use. That’s easy to say, but it glosses over one of the real challenges that small business owners must face. With so many marketing tools to choose from, how do you know which ones are worthwhile? It’s a good question – and I’m here to help with the answer. Here are 10 marketing tools that you aren’t using yet, but should be. #1: Meltwater Meltwater is a tool that lets you accomplish several marketing goals at once. With it, you […]
Here’s Why Your Business Isn’t Growing (and how to turn things around!)
Here’s Why Your Business Isn’t Growing (and how to turn things around!) Your business is in a rut. And guess what? Even if it isn’t right now, it will be some day. It happens to every business. The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t work. You’re stuck. But, the good news is that it doesn’t need to be that way. When your business gets stuck and stops growing, there are things that you probably aren’t doing that […]
Is Wi-Fi Marketing Right for Your Business?
Is Wi-Fi Marketing Right for Your Business? You’re happy when you go into a business and they offer free wi-fi. Don’t you want your customers to feel that way too? Let’s face it. Nobody likes having to eat into their monthly data allowance to look something up on the fly. When you’re home, your phone’s connected to your wi-fi. And, when you go into a business that makes their wi-fi available to customers, you’re grateful. Guess what that means? The free wi-fi you offer your customers is also – drum roll, please – a terrific marketing opportunity. Handle it right, […]
5 Foolproof Ways to Get Visitors BACK to Your Website
Attracting a visitor to your website once is good. It means that your marketing is strong enough – or your Google rank is high enough – that you stood out from the competition and snagged some traffic. So what? If you know anything at all about marketing, you know that it’s rare for a first-time visitor to a website to buy anything or even fill out a subscription form. It’s what they do on their NEXT visit – and the one after that – that will determine whether you’ve gained a new customer. Makes sense, but it never ceases to […]
The Pros and Cons of Having AI Interact with Your Customers
What do you think of when you think of artificial intelligence? If your thoughts veer to the ominous HAL in 2001: A Space Odyssey, you’re not alone. And yet, in my opinion it’s a mistake for small business owners to avoid investing at least a little bit of time and money in AI. It’s a trend that’s here to stay. Now, that’s not to say that there aren’t some potential downsides to using AI. The most natural application of the technology for small business owners is a chatbot that can augment and improve your customer service. That means the bot […]