Marketing Automation / 76 posts found
Has Your Business Hit a Plateau? Here’s How to Get Things Moving Again
Your marketing is ticking along, delivering results and earning a solid ROI. Then, suddenly, it isn’t. What went wrong? How can you get back on track? The simple explanation is that you’ve hit a plateau. You were climbing, and now you’re on the flat. If you want your business to grow, you must find a new path to follow. The good news is that once you identify where your business has plateaued, you can take simple steps to correct the situation. Mapping Your Plateau You know your business isn’t growing, but do you know why? That’s the first step to […]
How To Write Emails Like a Pro
If you’re a good marketer, you already know that email marketing remains one of the best ways to market your business. Yet there are still many businesses out there who view it as an outdated, and antiquated way of getting their message out to the masses. Those businesses tend overlook email marketing altogether, which is a big mistake given how effective it really is. Part of the problem is that the businesses who do email marketing – don’t do it well. Think about the recent emails in your inbox from businesses, and think about how many you were excited to […]
6 Smart Ways to Generate More Positive Reviews
Who doesn’t love a positive review from a satisfied customer? Every business owner knows the value of positive reviews – and they’ve never been important than they are right now. Did you know that more than 80% of all consumers say that they trust a product review from a stranger as much as they would a personal recommendation from a friend. Not only that, people trust user reviews more than the official descriptions of products. If you’re thinking of customer reviews as something that you can’t control, think again. Business owners can do a lot to encourage reviews – and […]
Are You Using Email Automation The RIGHT Way?
You’re probably familiar with email automation. Many local businesses use autoresponder software to send out newsletters and marketing emails. But… Are you doing it the right way? Email automation is a tool, but like any tool, it’s only useful if you know how to use it. You won’t get far if all you’re doing is sending an occasional email. Imagine someone trying to nail two boards together with the wrong side of a hammer, or use a power saw without turning it on. They wouldn’t get very far, right? The same is true of email marketing. So, with that in […]
Is Local SEO Still Relevant?
Local SEO is all over the place – and then it’s not. One minute it’s the flavor of the month, and the next, it seems like everybody has forgotten about it. For that reason, you might be wondering: Is local SEO still relevant? The answer is a resounding YES – in fact, we’d argue that it’s more important than ever before. Let’s talk about why. The State of Local SEO Let’s start by reviewing some key statistics regarding local SEO. Here’s what you need to know: 50% of consumers who do a local search on their smartphone – and 34% […]