Marketing Automation / 74 posts found
10 Marketing Tools We Are Grateful to Have in 2021
It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception. 2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old normal as vaccines are distributed and society recovers and reopens. There’s no shortage of marketing tools that can help you navigate whatever lies ahead. Here are 10 that we’re grateful to have. #1: Clickflow If you’ve ever spent time and money designing a landing page, […]
Improve Your Email Marketing with These Tips from the Pros
Even though it has now been around for decades, email marketing is still one of the least expensive, most effective forms of digital marketing. That’s good news because it means you can connect with your target audience without breaking the bank. You already know the basics of email marketing, but you may not know how to get the most for your email marketing investment. Here are tips from email marketing pros to help you. Maintain Your List Email list hygiene is a must if you want to avoid wasting money. Some people aren’t going to open your emails. Others may […]
Mind-Blowing SMS Marketing Statistics
Have you ever wanted to quickly reach out to more people without spending too much? Not just a few hundred more — I’m talking about getting in touch with several thousand or even millions. Ever heard of SMS marketing? It’s cost-effective and mighty powerful — something which these stats prove all too well. Mind-Blowing SMS Marketing Statistics • While not everyone has a smartphone with internet access, 5 billion people in the world can send and receive SMS messages. • 75% of consumers are OK with receiving SMS messages from brands (after they’ve opted in). • SMS messages have a […]
How to Grow Your Business with Geofencing
Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing.  I get it. But geofencing is a strategy that I think small business owners should be using — and you can’t use it if you don’t understand how it works and have resources to help you implement it. With that in mind, here’s the breakdown of what geofencing is, how people use […]
Your 90 Day Post Covid Marketing Roadmap
The first quarter of 2020 brought us an unprecedented situation with a global pandemic that shut down parts of the country and created economic uncertainty and record unemployment. For a lot of businesses, that meant taking a new approach to marketing.  Now, more than eight months into the pandemic, the road ahead is clearer than it was then. With multiple new vaccines announced and an end in sight, we still have a rough road ahead in many ways.  So… the big questions are:  What will businesses be doing to get back on track? What will the new normal look like? […]