Marketing Automation / 60 posts found
5 Creative Ways to Use Facebook Messenger to Promote Your Business
Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well? It has become one of my favourite ways to connect with existing and potential clients on social media. There are some useful options included with Facebook Messenger that you can use to improve customer service, promote your products, and more. Not convinced? Here are some numbers that might do the trick. Open rates for Messenger marketing are 70% higher than for email marketing. There are more than 300 million active bots on […]
Ways to Promote Your Business During the COVID-19 Crisis
It’s a tricky thing, figuring out how to promote and market your business in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other hand, nobody wants to appear callous or opportunistic. That said, there are still ways to promote your business during this unsettling and scary time. The key is to do four things at once: Meet your audience where they are. Provide clear value in a time of need. Be sensitive to the […]
How to Stay Connected When Your Staff/Team is Working from Home
The COVID-19 pandemic has forced many employers to scramble to set up the technology required to allow employees to work from home. If you and your team are used to working in the same space, the adjustment requires more than technology. Fortunately, there are some things you can do to increase your sense of connection and your ability to work as a team. Here are some suggestions. Use Online Meeting Tools Online meeting software Zoom has seen a huge increase in users since governors began issuing stay-at-home orders. Zoom software allows multiple users to connect to a meeting, and they […]
How to Create a Relationship-Building Autoresponder Series
Email marketing is one of those topics that keeps coming up – and for good reason. Email is still one of the most cost-effective ways to connect with your customers, nurture leads, and build your business. Arguably the most important time to engage with subscribers is when they’re new. By subscribing to your list, they’ve indicated a serious interest in your company and what you have to offer. It’s the ideal time to start building a relationship with them. That means you’ve got to create an autoresponder series that will grab your subscribers’ attention and give them what they need […]
Loyalty & Rewards Programs for Small Businesses
There’s plenty of evidence that customer loyalty and reward programs drive sales for businesses of all sizes. 72% of all adults in the US belong to at least one loyalty program, and 87% are willing to have their consumer activity tracked if they get something in exchange. I’ve written about the importance of loyalty and reward programs before, but it’s time for an update. Technological advances have made loyalty programs more effective than ever. The Qualities of an Effective Loyalty Program There’s no question that consumers love loyalty programs, but what are the qualities that make a loyalty program desirable? […]