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Marketing Automation / 46 posts found

The 5 Simple Marketing Metrics You Should Know

When you’re running a business, it’s easy to become overwhelmed with everything you need to do. A lot of business owners look at marketing as an afterthought. They’re focusing on other things. That attitude’s a common one – but it’s not a great idea to ignore marketing. And while you might not have a ton of time to spend on marketing, there are a few basic marketing metrics that you should have at your fingertips all the time. In fact, not knowing them can negatively affect your business’s profitability over time. #1: The Size and Demographics of Your Audience Your […]

Why Facebook Messenger Ads are AWESOME for Small Business

Advertising on Facebook has been around for a while. It’s practically a granddaddy in the world of online marketing. And, like a lot of small business owners, you know that it’s getting harder to get the ROI you want on Facebook ads. It’s a numbers game, after all, and as of the third quarter of 2018, they had approximately 2.27 billion active monthly users. It’s no wonder you’re having a difficult time connecting with your audience. You’re competing with millions of other advertisers! It’s a crowded space. That said, Facebook ads can still be useful – with a twist. Instead […]

Why Your Competitors are Thriving and You’re Not

What are your competitors doing that you don’t know about? That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple. Of course, you can’t expect the competition to turn over secrets to you – but you don’t need them to do that to be informed. All you need to do is observe, think, and ask a few key questions about what they’re doing. Where Are They Marketing Themselves? The first thing you need to know is where and […]

7 Ways You Can Market Your Business Better

Is your marketing strategy helping you accomplish your goals? I’m willing to bet it isn’t – at least not all of them. And, if it’s not, that means there are things you could be doing better. The tricky thing, of course, is figuring out what those things are. It’s not like they’re going to walk up and announce themselves to you, right? (But wouldn’t it be great if they did?) Since you can’t count on marketing suggestions knocking on your door, let me help. Here are 7 things you can start doing right now to market your business better. #1: […]