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Marketing Automation / 83 posts found

5 Businesses Using AI to Get Ahead of the Curve

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Artificial intelligence has come leaps and bounds from a far-away pipe dream to a staple in millions of small-to-medium businesses across the globe, with large-scale international companies not going a day without it. As small business owners, AI may still seem like that distant possibility – but now, more than ever – it’s affordable, accessible, and necessary for small businesses to inject into their operations.  In today’s market, you don’t need sufficient knowledge of artificial intelligence to realize the savings and growth potential of using AI for your business. And the worst mistake? Believing that AI is no more than just a few chatbots […]

What the Future Holds for SMS Marketing?

by Editor
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Considering all of the different digital marketing options small business owners have these days to promote their business, you might assume that SMS marketing isn’t as effective as it once was just a few years ago.  However, you couldn’t be further from the truth. SMS marketing campaigns still do surprisingly well in a world that’s saturated with social media marketing.    Specifically, local businesses can reap the potential benefits of SMS marketing since there’s little personalization required for regional marketing.   While the hype surrounding social media marketing is justified, SMS marketing has some surprising statistics that just can’t be ignored.  With that said, SMS […]

Testimonials, Reviews & Recommendations – What’s the difference?

by Editor
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Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and recommendations act as an undeniable mechanism for growth and customer engagement. Amazon does a brilliant job of rolling all three into its e-commerce platform, and reviews and recommendations have become a large part of the brand’s success.   Source: https://www.ecomengine.com/blog/use-amazon-reviews-website  This article looks at the difference between reviews, testimonials and recommendations, and why they are all critical for your business.   What is a Review?  Nearly 90% of consumers read reviews before making a purchase, with…

Elevating Your Customer Experience With AI

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AI is no longer relegated to the science fiction section.  Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience.  Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY customer service.  Customer service is your best defense if the customer experience is the new battlefield. The results of this have already begun to show. According to Gartner, over the past four years, AI in business has increased by 270 percent. We aren’t just following a fad here. Artificial intelligence will revolutionize the customer experience.  What are the benefits of AI for small…

What Mobile Marketing Can Do for Your Small Business in 2021

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When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making the most of mobile marketing.  The truth is that only 70% of small businesses are using mobile marketing to promote their products and services. Only some of those are doing it effectively. Here’s what you need to know about how mobile marketing can help your small business in 2021.  Grab […]