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Email Marketing / 21 posts found

Here’s Why Your Business Isn’t Growing (and how to turn things around!)

Here’s Why Your Business Isn’t Growing (and how to turn things around!) Your business is in a rut. And guess what? Even if it isn’t right now, it will be some day. It happens to every business. The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t work. You’re stuck. But, the good news is that it doesn’t need to be that way. When your business gets stuck and stops growing, there are things that you probably aren’t doing that […]

6 Ways to Amp Up Your Local Marketing This Year

by Editor
2018 should be your best year yet. You’ve learned about local marketing and you’re implementing what you know. But is it enough? Maybe… but maybe not. The key is knowing which tactics to use – and which to leave behind. That’s why we’ve put together this collection of six things you should be doing in 2018 to make the most of your local marketing. #1: Local Search Marketing Local search marketing has a lot in common with local SEO – but it represents an integrated approach to making sure that your company shows up in local searches. To amp up […]

7 Smart Ways to Grow Your Email List

Email marketing is where it’s at. It might not be the new, sparkly toy in your marketing tool box, but email kills when it comes to ROI. In fact, email marketing earns an average of $40 for every $1 spent. Let’s face it, that’s the ROI that marketing dreams are made of. And it points to what amounts to a missed opportunity for many businesses. If you’re not actively growing your email list, you’re missing out on one of the best, most cost-effective ways to grow your business. And here’s the thing. Growing your list doesn’t have to cost you […]

How To Write Emails Like a Pro

by Editor
If you’re a good marketer, you already know that email marketing remains one of the best ways to market your business. Yet there are still many businesses out there who view it as an outdated, and antiquated way of getting their message out to the masses. Those businesses tend overlook email marketing altogether, which is a big mistake given how effective it really is. Part of the problem is that the businesses who do email marketing – don’t do it well. Think about the recent emails in your inbox from businesses, and think about how many you were excited to […]
Email Automation the right way

Are You Using Email Automation The RIGHT Way?

by Editor
You’re probably familiar with email automation. Many local businesses use autoresponder software to send out newsletters and marketing emails. But… Are you doing it the right way? Email automation is a tool, but like any tool, it’s only useful if you know how to use it. You won’t get far if all you’re doing is sending an occasional email. Imagine someone trying to nail two boards together with the wrong side of a hammer, or use a power saw without turning it on. They wouldn’t get very far, right? The same is true of email marketing. So, with that in […]