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How to Stay Connected When Your Staff/Team is Working from Home

The COVID-19 pandemic has forced many employers to scramble to set up the technology required to allow employees to work from home. If you and your team are used to working in the same space, the adjustment requires more than technology. Fortunately, there are some things you can do to increase your sense of connection and your ability to work as a team. Here are some suggestions. Use Online Meeting Tools Online meeting software Zoom has seen a huge increase in users since governors began issuing stay-at-home orders. Zoom software allows multiple users to connect to a meeting, and they […]

The Foolproof Way to Get Around Facebook’s Page Algorithm

In February of 2018, Facebook announced plans to prioritize personal content and de-prioritize content from pages. That means that if you’ve got a Facebook page for your local business, your content is only being seen by a very small percentage of your followers unless you pay to promote it. Nothing to be done, right? It’s one of those things that you can’t control… or is it? It turns out there’s a super-easy (and FREE) way to connect with both existing and potential customers on Facebook without paying to promote your content. It involves creating a Facebook group to promote your […]

Is Instagram Right for Your Business?

Is Instagram Right your Businesses? It’s easy to share images of entrĂ©es you serve in your restaurant. And who is really going to complain about your new fall fashion line for your boutique clothing store? And if your business sells items like handmade crafts, you have definitely got an “in” on Instagram. But, does this mean that every business should consider using Instagram as part of their marketing strategy? It IS possible for just about any business to use Instagram. But, some businesses may need to be more strategic than others in their approach. For instance, you don’t want to post images […]

Boost Business with These 7 Tools You Probably Haven’t of

A great artist may have vision and talent, but to bring a vision to life, the artist needs the right tools. That’s as true of painting as it is of marketing. And while a true artist should never blame tools for a job poorly done, the truth is that the wrong tools can have a negative impact on their work. Your social media tools aren’t getting the job done. You might think you have the latest and greatest – and maybe your social media game is on point. But that said, I’m willing to bet that there are a few […]

How to Rank for “Businesses Near Me” Local Searches

Search has changed in the last four years. Anybody who’s paying attention knows that. Since 2014, mobile searches have overtaken desktop searches. At the same time, Google has prioritized local searches to the point where finding non-local results has become almost impossible. In fact: These two factors, combined with a concurrent rise in voice search, have changed the ballgame when it comes to ranking for local searches on Google. They explain why searches for “businesses near me” have skyrocketed. After all, if someone’s out looking for a place to eat or a store to visit, they’re probably not looking for […]